SEO is one of the most difficult aspects of Digital Marketing. Every website wants to rank high in search engines for their targeted keywords. One of the main reasons that we do Keyword Research, create content, and put together Content Marketing strategies is to drive organic search engine traffic. SEO can result in increased traffic,…
We all want to create popular YouTube videos that get thousands or even millions of views. However, it’s very difficult to stand out and consistently get the video engagement we are seeking. YouTube keyword research is a vital strategy to grow your YouTube channel views and increase subscribers. The best way to increase your YouTube…
When you get started with Search Engine Optimization, Google Ads, PPC Advertising, and Content Marketing, you can’t get started without keyword research. In the following article, you will learn everything you need to know about keyword research for SEO. Keyword Research Tip: Always get started with keyword research for SEO. You should optimize your website…
The Google Display Planner was offered by Google AdWords as a standalone tool to plan Display Ads campaigns. However, you can’t find the Display Planner tool in the new Google Ads. It has been completely removed from the ‘Tools & Settings’ menu. Below, I will show you how you can plan your Google Display Advertising…
Google Responsive Display Ads can be difficult to understand at first. When you get started with Google Display Ads, one of the main aspects of your campaign is ad creation. Our video tutorial and article below will help guide you through the process. You don’t have to struggle with Google Responsive Display Ads. All the…
Google announced the development of Google Ads Performance Max in 2020, a goal-based campaign that allows advertisers to access all Google Ads channels from a single campaign. Google launched Performance Max in November 2021, creating a new way for businesses to drive success through their online marketing campaigns. Google Ads Performance Max Video Tutorial 2022…
One of the challenges with Google Ads is keeping up with every campaign type. One option advertisers have is the creation of discovery campaigns. What Are Google Ads Discovery Campaigns? Discovery campaigns give you the ability to run advertisements in Google feeds, specifically Gmail, YouTube, and Google Discover. According to Google, you can reach up…
Google Search Console is a free tool offered by Google that helps you monitor, maintain, and troubleshoot your website’s presence in the Google Search results. It’s not a requirement to utilize Google Search Console to be included in Google Search results, but the tool helps you learn more about how Google views your website and any…
Facebook Ads can be very difficult when you get started. There are different campaign types, ad types, and campaign goals. In addition, every advertiser is going to have different offers, promotions, ads, and landing pages. Below, you will find all of our Facebook Ads Tutorials where we cover targeting, ad creation, conversion tracking, and more.…
Welcome to the Google Display Ads guide by Surfside PPC. We have plenty of different video and article lessons below, and everything is completely free. We cover everything you need to know about Google Display Ads campaigns, the Google Display Network (GDN), and more. Regardless of your business type, there are plenty of strategies you…
