Today, I will be giving a quick overview of Search Engine Marketing. Before I get started, you need to know the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Search Engine Marketing is paid advertising on search engine results pages and SEO is the process of optimizing for the top organic listings…
I have been doing Search Engine Marketing for a long time, and sometimes it’s best to keep it simple. Stick to the basics of Search Engine Marketing as you create your campaign. After creating thousands of SEM campaigns over the year, I have boiled it down to the process below. If you follow it, you…
I have worked with a lot of small businesses over the years on their Marketing strategy. From flooring companies to restaurants to car dealerships, every business requires different tactics to drive new customers. My number one tip is to focus your efforts on strategies that will reach your target customer. A company that offers pet…
Keyword research is an important part of your SEO strategy. The right keyword research tools can help you grow your traffic. While keywords shouldn’t be the only reason you create content, it can be helpful to understand what your audience is looking for. When I work with a new client on a PPC or an…
