Learn more about Video Advertising for your business. There are a variety of methods you can use to create marketing videos and create video advertisements across the top channels. We will cover video ads topics such as Facebook video advertising campaigns, YouTube video advertising campaigns, Instagram video ads, and more.

google ads affinity audiences

Google Ads Affinity & Custom Affinity Audiences Explained

One of the targeting options you have in Google Ads is Affinity Audiences. What are Affinity audiences and Custom Affinity Audiences? They are a type of audience you can use or create and implement for your display, search, and video campaigns. If you want to learn more, start by watching the video embedded below or…

google ads in-market audiences

Google Ads In-Market Audiences Explained

When you are creating your Google Ads campaigns, the audiences you target are very important to your overall success. One of the main categories of people you can target are known as ‘In-Market’ audiences. With In-Market targeting, you can reach people who have shown they are in the market for a specific product or service.…

google ads custom intent audience targeting

Google Ads Custom Intent Audiences Explained

One of the targeting options available in Google Ads is called ‘Custom Intent’ audiences. They were created so advertisers could essentially build their own In-Market audiences. Since many advertisers are focused on reaching customers as they research a specific purchase, custom intent targeting allows you to do just that. You can start by watching our…