Pay-Per-Click Advertising Archives - Page 5 of 17

How Veterinarians Can Use Google Ads To Increase Clients

Google Ads, Pay-Per-Click Advertising / By Corey Frankosky

While Veterinarians have the cutest clients, it can be a major challenge to drive new clients consistently. Established Veterinarian practices may not need paid advertising because their word-of-mouth Marketing and online reviews speak for themselves. However, new offices need to drive clients. Unlike traditional marketing methods such as print advertising, digital advertising is part of […]

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Google Ads Competitor Analysis: How to Spy on Your Competitors in 2024

Google Ads, Pay-Per-Click Advertising / By Corey Frankosky

When it comes to Google Ads, it’s important to know what your competitors are doing. What keywords are they bidding on, what do their ads look like, and how much are they spending on Google Ads? Gaining insights into your competitors’ Google Ads campaigns can help inform your own strategy. While you can’t spy on

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Google Ads Assets (Ad Extensions): Complete Guide 2024

Digital Marketing, Google Ads, Pay-Per-Click Advertising / By Corey Frankosky

I highly recommend adding Google Ads assets to your campaigns and I would add them at the Campaign level and add some to the Ad Group level. They used to be called Google Ad extensions and Google Ads extensions, and a lot of advertisers still refer to them as that. However, they have officially been

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Search Engine Marketing (SEM): Complete Guide 2024

Leave a Comment / Bing Ads, Google Ads, Microsoft Advertising, Pay-Per-Click Advertising / By Corey Frankosky

Search engine marketing (SEM) refers to paid advertising campaigns on search engines like Google, Bing, and Yahoo. One of the main services that I offer my clients is Search Engine Marketing because it is the best way to reach potential customers. There are not many advertising channels that allow you to reach people as they

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A Complete Guide to Google Ads for HVAC Companies

Leave a Comment / Google Ads, Pay-Per-Click Advertising / By Corey Frankosky

Looking to improve your HVAC advertising and attract more customers? Every service company needs new leads consistently, and they can be hard for HVAC companies. Not only is there a lot of competition, but established companies likely have strong advertising and marketing strategies. Implementing Google Ads is an excellent way for HVAC companies to promote

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Bing Ads Negative Keywords Tutorial

Leave a Comment / Bing Ads, Pay-Per-Click Advertising / By Corey Frankosky

Negative keywords are an important aspect of optimizing your Bing Ads search campaigns. You need to add them consistently in order to optimize your campaigns and improve your results. Since you are targeting keywords, you also want to exclude some as well. Just a quick note, Bing Ads and Microsoft Advertising are the same platform,

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What is Gclid? Google Click ID Explained

Leave a Comment / Google Analytics, Pay-Per-Click Advertising / By Corey Frankosky

Google Click ID, commonly referred to as Gclid, is a tracking parameter used in Google Ads. It enables advertisers to track conversions and optimize their ad campaigns effectively. In this article, we will explore what Gclid is, how it works, and the benefits of using it for your advertising campaigns. We will also discuss how

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How To Use ChatGPT to Write Effective Ad Copy

Leave a Comment / Pay-Per-Click Advertising / By Corey Frankosky

I have been writing ad copy for years. Sometimes, I need a little bit of inspiration. While you shouldn’t write every single ad using ChatGPT, it can be great for inspiration and ideas. Most importantly, ChatGPT can generate additional ad copy for your campaign. With the right prompts and human review, it can help you

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Your Guide to Bing Ads Keyword Match Types

Leave a Comment / Pay-Per-Click Advertising / By Corey Frankosky

Selecting the right keyword match types is important for running effective and optimized Bing Ads campaigns. The match type determines how closely a search query must match your keyword to trigger your ad. In this guide, we’ll cover the different match types available, best practices for keyword targeting, and recommendations for new Bing Ads campaigns.

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Microsoft Advertising (Bing Ads) Tutorial for 2024

Leave a Comment / Digital Marketing, Microsoft Advertising, Pay-Per-Click Advertising / By Corey Frankosky

Bing Ads, also known as Microsoft Advertising, is an effective yet often overlooked platform for driving traffic and conversions to your website. With less competition compared to Google Ads, Bing Ads can offer a higher ROI if leveraged correctly. This beginner’s guide will walk you through how to set up and optimize your first Bing

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