Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
I highly recommend adding Google Ads assets to your campaigns and I would add them at the Campaign level and add some to the Ad Group level. They used to be called Google Ad extensions and Google Ads extensions, and a lot of advertisers still refer to them as that. However, they have officially been […]
Google Ads Assets (Ad Extensions): Complete Guide 2024 Read More »
Search engine marketing (SEM) refers to paid advertising campaigns on search engines like Google, Bing, and Yahoo. One of the main services that I offer my clients is Search Engine Marketing because it is the best way to reach potential customers. There are not many advertising channels that allow you to reach people as they
Search Engine Marketing (SEM): Complete Guide 2024 Read More »
Looking to improve your HVAC advertising and attract more customers? Every service company needs new leads consistently, and they can be hard for HVAC companies. Not only is there a lot of competition, but established companies likely have strong advertising and marketing strategies. Implementing Google Ads is an excellent way for HVAC companies to promote
A Complete Guide to Google Ads for HVAC Companies Read More »
Negative keywords are an important aspect of optimizing your Bing Ads search campaigns. You need to add them consistently in order to optimize your campaigns and improve your results. Since you are targeting keywords, you also want to exclude some as well. Just a quick note, Bing Ads and Microsoft Advertising are the same platform,
Bing Ads Negative Keywords Tutorial Read More »
Google Click ID, commonly referred to as Gclid, is a tracking parameter used in Google Ads. It enables advertisers to track conversions and optimize their ad campaigns effectively. In this article, we will explore what Gclid is, how it works, and the benefits of using it for your advertising campaigns. We will also discuss how
What is Gclid? Google Click ID Explained Read More »
I have been writing ad copy for years. Sometimes, I need a little bit of inspiration. While you shouldn’t write every single ad using ChatGPT, it can be great for inspiration and ideas. Most importantly, ChatGPT can generate additional ad copy for your campaign. With the right prompts and human review, it can help you
How To Use ChatGPT to Write Effective Ad Copy Read More »
Selecting the right keyword match types is important for running effective and optimized Bing Ads campaigns. The match type determines how closely a search query must match your keyword to trigger your ad. In this guide, we’ll cover the different match types available, best practices for keyword targeting, and recommendations for new Bing Ads campaigns.
Your Guide to Bing Ads Keyword Match Types Read More »
Bing Ads, also known as Microsoft Advertising, is an effective yet often overlooked platform for driving traffic and conversions to your website. With less competition compared to Google Ads, Bing Ads can offer a higher ROI if leveraged correctly. This beginner’s guide will walk you through how to set up and optimize your first Bing
Microsoft Advertising (Bing Ads) Tutorial for 2024 Read More »
What You Will Learn In This Blog Post An Overview of Bing Ads Bidding Strategies When you create a new Bing Ads campaign, you always have to choose a bidding strategy. If your main goal is to drive leads or sales, then you want to use a bidding strategy that will optimize for your goals.
Bing Ads Bidding: Choose The Right Strategy Read More »
Responsive search ads have made our lives easier as advertisers. Instead of having to create 3-4 text ads, you can create 2 responsive search ads per ad group. Google Ads will automatically test them for you to find the winning combinations. If you are creating Google Ads search campaigns, you may be struggling to create
Google Responsive Search Ads: How To Write Ads That Convert Read More »