One of the targeting options available in Google Ads is called ‘Custom Intent’ audiences. They were created so advertisers could essentially build their own In-Market audiences. Since many advertisers are focused on reaching customers as they research a specific purchase, custom intent targeting allows you to do just that. You can start by watching our…
Details
The most successful websites on the internet generally have a lot of quality content. However, for a website with limited resources, it can be difficult to understand if you should primarily be focused on content quality or content quantity. You can watch the video below for my take on the matter, or watch it directly…
Details
One of the major challenges that business owners face is driving leads consistently. Whether you are a Real Estate agent, Marketing agency, Accounting firm, or one of the many businesses focused on leads, you know it can be difficult to find new clients. Google Ads introduced lead form extensions, which allows advertisers to add lead…
Details
When it comes to measuring the results of an SEO campaign, you need to monitor certain statistics. However, how can you ensure that you are seeing positive changes with your Search Engine Optimization strategy? The benchmarks and data points listed below will measure how well your SEO project is performing. You can start by watching…
Details
One of the major challenges we face as marketers is creating content. What content is going to rank high and drive organic traffic? What blog posts will turn website visitors into customers? There is a simple method below that I use to find new blog post ideas based on my past successful content. You can…
Details
Microsoft is well known for providing a great experience and high-quality tools for its users. One tool for advertisers is the Microsoft Advertising Editor, which is available to everyone with a Windows or Mac computer. What is Microsoft Advertising Editor? Microsoft Advertising Editor is a PPC Advertising campaign management tool that allows you to work…
Details
When you write a great blog post, you want to make sure your on-page SEO touches on some important Google ranking factors. Content should be focused around your targeted keywords. You are creating resources for website visitors, but you want to make sure search engines know exactly what the content is about. You can find…
Details
The biggest SEO challenge, in my opinion, is creating high-ranking content. You need to write detailed blog posts, utilize visuals like images, and incorporate related videos. And, you need to consistently create content to rank high in search engines like Google. In the video below, which is also available on YouTube, I cover my content…
Details
Google Search Console is one of the best free tools for marketers. You can monitor your Google search engine traffic, find search queries that are driving traffic to your website, and view your top pages in the search results. There are plenty of strategies to you use with Google Search Console to increase your organic…
Details
Google’s Keyword Planner is a free tool for advertisers who want to build a new Google Ads Search Network campaign or enhance existing campaigns. With it, you can search for different keywords and come up with different ad group ideas, learn more about keyword competition, find a range of bids that advertisers are using, and…
Details