Google Search Console is one of the best tools to improve your SEO strategy. It is a robust tool with a lot of free reports and tools to help you understand your performance in Google search. In addition, you can inspect individual URLs and find technical issues with your website as well. You can watch…
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Welcome to the Surfside PPC Landing Pages tutorial, which will cover everything you need to know about landing pages. Experienced marketers know that selling products and services on the internet can be a difficult task. Everyone loves to buy things, but no-one likes to be sold to, so you need the right approach to get…
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Landing Pages are one of the most difficult aspects of PPC Advertising. Not only is it challenging to create high-quality landing pages, but it also takes time to test which designs are converting well. If you are an advertiser that is managing several accounts or a large account, you may simply lack the time or…
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When it comes to Search Engine Optimization, keywords are vital for success. I highly recommend creating a large keyword list when you get started. However, how do you find a lot of keywords in a short period of time? In the YouTube video and the corresponding article below, I will go over the process I…
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One of the targeting options you have in Google Ads is Affinity Audiences. What are Affinity audiences and Custom Affinity Audiences? They are a type of audience you can use or create and implement for your display, search, and video campaigns. If you want to learn more, start by watching the video embedded below or…
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When you are creating your Google Ads campaigns, the audiences you target are very important to your overall success. One of the main categories of people you can target are known as ‘In-Market’ audiences. With In-Market targeting, you can reach people who have shown they are in the market for a specific product or service.…
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One of the targeting options available in Google Ads is called ‘Custom Intent’ audiences. They were created so advertisers could essentially build their own In-Market audiences. Since many advertisers are focused on reaching customers as they research a specific purchase, custom intent targeting allows you to do just that. You can start by watching our…
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The most successful websites on the internet generally have a lot of quality content. However, for a website with limited resources, it can be difficult to understand if you should primarily be focused on content quality or content quantity. You can watch the video below for my take on the matter, or watch it directly…
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One of the major challenges that business owners face is driving leads consistently. Whether you are a Real Estate agent, Marketing agency, Accounting firm, or one of the many businesses focused on leads, you know it can be difficult to find new clients. Google Ads introduced lead form extensions, which allows advertisers to add lead…
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When it comes to measuring the results of an SEO campaign, you need to monitor certain statistics. However, how can you ensure that you are seeing positive changes with your Search Engine Optimization strategy? The benchmarks and data points listed below will measure how well your SEO project is performing. You can start by watching…
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