As someone who has built multiple successful affiliate niche websites and had plenty of failures as well, your niche is extremely important. I’ve learned how important it is to target the right niche. Choosing a profitable niche with strong affiliate marketing offers is one of the keys to earning great commissions over the long-term. In this post, I’ll share my experience on niche affiliate marketing to help you find success. I’ll also be listing 75 large niches you can choose along with 375 additional small niches.
What is an Affiliate Marketing Niche?
An affiliate marketing niche refers to a focused market or audience that you target with your website or content. For example, some popular large niches include health and fitness, pets, recipes, home improvement, and more. Small niches can include yoga, dog food, italian recipes,
Within your niche, you promote affiliate products or services relevant to that audience. For a hiking niche, you could promote hiking gear affiliate products. Or for a niche in marketing, you would promote keyword research tools, CRM tools, and related affiliate programs.
10 Examples of Niche Websites Video
5 Benefits of Choosing a Niche for Affiliate Marketing
1. Highly Targeted and Personalized Content
Focusing on a niche allows you to create content and recommendations that are highly tailored to that specific audience. You can provide in-depth value on the topics that matter most to your niche, which helps build trust and establish authority. The more dialed in your content is, the more readers will engage and convert.
2. Create Better Solutions For Your Audience
When you deeply understand the challenges and needs of a well-defined audience, you can create better solutions for them. For example, niche sites can recommend the ideal products, tutorials, or resources that specifically solve their audience’s problems. This level of personalization establishes your expertise.
3. Offer Relevant Affiliate Marketing Offers to Your Niche Audience
A niche makes it easier to identify and promote affiliate offers that are highly relevant to your audience. Readers are much more likely to purchase when presented with affiliate products, services or deals that closely match their interests and needs. Catering your affiliate strategy to your niche results in higher conversions.
4. Less Competition in a Niche
A niche site faces much less direct competition compared to a general, broad website. Standing out is easier when you are a specialized authority on a focused topic. Additionally, search engine optimization becomes more achievable when targeting niche keyword phrases with lower competition.
5. Higher Conversion Rates
When visitors land on a website that provides extremely relevant content and offers to them, they are more likely to convert. A niche site tailored to its audience provides a highly targeted experience that boosts engagement and motivates purchases through affiliate links. Conversion rates benefit significantly from niche focus.
75 Large Affiliate Niches and 375 Small Affiliate Niches
1. Fitness and Weight Loss
- Weight lifting
- HIIT workouts
- Yoga
- Pilates
- Running
Fitness is a hugely popular niche with an audience looking to get in shape and lose weight, making it ideal for promoting supplements, equipment, programs, and apparel.
2. Beauty and Skincare
- Organic skincare
- Anti-aging products
- Makeup tutorials
- Hair care
- Fragrances
Beauty and skincare represents a massive market constantly searching for new products and tutorials, allowing affiliate marketers to tap into sales of makeup, cosmetics, haircare, and fragrances.
3. Pet Care and Training
- Cat care
- Dog training
- Exotic pets
- Pet toys
- Pet food
Pet owners are highly engaged in caring for their pets, driving demand for affiliate opportunities in pet food, toys, training, medicine, and specialty products for cats, dogs, and exotic animals.
4. Home Decor and Interior Design
- Living room decor
- Boho decor
- Home office
- Outdoor furniture and decor
- Smart home devices
Home decor is an influential niche where engaged audiences look to affiliate sites for inspiration and product ideas to design living rooms, offices, outdoor spaces, and more unique living environments.
5. Cooking and Recipes
- Instant Pot
- Air fryers
- Vegan recipes
- Desserts
- Meal prep
Cooking remains a popular and lucrative niche where engaged foodies and home cooks drive sales of kitchen appliances, cookbooks, ingredients, and more for Cuisines like vegan and dessert recipes.
6. Arts and Crafts
- Sewing
- Knitting
- Scrapbooking
- Painting
- Resin crafts
Creative hobbies like sewing, knitting, painting, and scrapbooking represent a shareable niche where how-tos, product reviews, and craft affiliate programs resonate with audiences.
7. Photography and Videography
- Portrait photography
- Wildlife photography
- Wedding photography
- Photo editing
- Video editing
Photography affiliates can tap into never-ending demand for better images and video by promoting cameras, software, photography tips, editing tools, and more.
8. Travel and Adventure
- RV travel
- Luxury travel
- Budget backpacking
- Safaris
- Travel tips
The huge travel industry provides myriad affiliate opportunities to target audiences planning vacations, outdoor adventures, RV trips, and budget backpacking excursions.
9. Personal Finance and Investing
- Budgeting
- Debt payoff
- Retirement planning
- Stocks
- Real estate investing
Savvy affiliate marketers can provide recommendations on money topics like budgeting, paying off debt, investing, retirement planning, and building wealth for motivated audiences.
10. Software and Technology
- VPNs
- Cybersecurity
- Web hosting
- Email marketing
- Graphic design tools
Technology is a constant driver of affiliate promotions for innovations in software, apps, gadgets, cybersecurity, web hosting, and the fast-growing SaaS ecosystem.
11. Home Improvement and DIY
- Tiling
- Woodworking
- Lawn care
- Power tools
- Painting
Home improvement represents a major affiliate opportunity with engaged homeowners searching for products and advice on DIY projects like tiling, woodworking, lawn care, tools, and painting.
12. Music Production and Equipment
- MIDI keyboards
- Studio headphones
- Digital audio workstations
- Guitar effects
- Music software
The music equipment niche allows affiliates to tap into the huge global music industry by promoting gear like MIDI keyboards, headphones, software, guitars, and recording equipment.
13. Sports Gear and Equipment
- Golf
- Tennis
- Running shoes
- Team sports
- Hunting/fishing gear
Sports is a passionate niche where affiliates can meet demand for equipment in popular activities like golf, tennis, running, team sports, hunting, fishing and more.
14. Baby Care and Parenting
- Strollers
- Formula
- Clothing
- Nursery ideas
- Toys
New parents spend heavily on essential baby items like strollers, formula, clothing, nursery furniture, toys, and more.
15. Fashion and Clothing
- Plus size fashion
- Sustainable fashion
- Accessories
- Jewelry
- Watches
Apparel represents a perpetual opportunity for affiliates promoting online fashion in segments like plus-size, sustainable, jewelry, watches, and accessories.
16. Jewelry and Accessories
- Engagement rings
- Pearls
- Handbags
- Sunglasses
- Hats
Jewelry remains a lucrative affiliate niche where timeless products like rings, pearls, handbags, sunglasses, and hats drive steady conversion rates and appeal to gift-giving audiences.
17. Gardening and Landscaping
- Vegetable gardening
- Lawn care
- Garden tools
- Hydroponics
- Potting soil
The gardening and landscaping niche provides seasonal and evergreen affiliate opportunities around yard tools, hydroponics, soil, vegetable growing, and lawn care information.
18. Self-Help and Mental Wellness
- Cognitive Behavior Therapy
- Mindfulness
- Meditation
- Life coaching
- Journaling
Wellness affiliate promotions for books, podcasts, courses, and coaching resonate with massive audiences seeking personal growth through mindfulness, meditation, journaling, and more.
19. Health and Supplements
- Multivitamins
- Protein powder
- Probiotics
- Pre-workout
- CBD oil
Affiliates can profit from endless customer demand for products promoting health and wellbeing like vitamins, CBD oil, protein powder, probiotics, pre-workout formulas, and nutraceuticals.
20. Automotive Accessories
- Car audio
- Phone holders
- Seat covers
- Exterior accessories
- Cleaning products
Aftermarket auto parts and accessories like audio, phone holders, covers, exterior upgrades, and cleaning kits
21. Collectibles
- Rare coins
- eBay selling
- Appraisals
- Stamp collecting
- Comic books
Collecting remains a popular hobby and lucrative niche for affiliates promoting rare coins, appraisals, eBay selling tactics, stamps, comics, and more to engaged collectors willing to spend.
22. Toys and Games
- Educational toys
- Board games
- Baby toys
- Outdoor games
- Party games
Parents and gift-givers drive massive demand for educational toys, board games, outdoor games, baby toys, and party games creating an evergreen affiliate opportunity.
23. Electronics and Gadgets
- Drones
- Smart watches
- Speakers
- VR headsets
- Home electronics
Technology moves fast allowing affiliates to continuously promote gadgets like drones, smart watches, speakers, VR, home electronics and the latest innovations.
24. Books and Reading
- E-readers
- Audiobooks
- Book genres
- Book clubs
- Book subscriptions
Books and reading represent a stable niche where engaged readers subscribe to book clubs, use e-readers, listen to audiobooks, and purchase genres like sci-fi and mysteries.
25. Party Planning and Events
- Event rentals
- Invitations
- Entertainment
- Favors
- Decorations
Party planning is a social niche allowing creative affiliates to provide event ideas, recommend supplies, decorations, invitations, favors, and more for engagements, birthdays, holidays.
26. Education and Teaching Resources
- Homeschooling
- Educational games
- Teachers pay teachers
- Online degrees
- Coding classes
Education is a wide open affiliate vertical where products for homeschooling, games, online degrees, coding classes, and resources for teachers provide extensive monetization potential.
27. Business and Marketing
- Facebook ads
- SEO
- Email marketing
- Analytics
- Project management tools
Affiliates can promote must-have solutions for businesses and marketers like software, courses, tools, and services related to social media, email, SEO, analytics, and project management.
28. Eco-Friendly Living and Sustainability
- Solar panels
- Recycling
- Reusable products
- Green cleaning
- Electric vehicles
Green living resonates with passionate audiences where affiliates can promote solar panels, electric vehicles, recycling services, reusable products, green cleaning initiatives and more.
29. Coffee, Tea and Beverages
- Coffee makers
- Loose leaf tea
- Kombucha starters
- Matcha powder
- Coffee subscriptions
Coffee, tea, kombucha, matcha and beverage enthusiasts provide an active base for affiliate promotions of coffee makers, subscriptions, tea accessories, cocktail recipes, and kitchen gadgets.
30. Legal and Law Resources
- LSAT prep
- Legal forms
- Attorney directories
- Paralegal training
- Legal software
The law and government niche offers opportunities to promote services and tools for LSAT prep, forms, lawyer directories, training, and legal software to an engaged audience.
31. Real Estate and Mortgages
- Agent training
- Investment properties
- Home listings
- Loans
- Home inspection
Real estate offers extensive affiliate potential with engaged audiences seeking training, investment tips, listings, loan information, and home services.
32. Insurance and Services
- Life insurance
- Small business insurance
- Auto insurance
- Warranties
- Rental insurance
Insurance is a must-have space where affiliates can promote policies for life, health, homeowners, auto, small business, and more to security-minded consumers.
33. Survivalism and Prepping
- Food storage
- Emergency kits
- Survival gear
- Off-grid living
- Homesteading
Outdoor enthusiasts drive a niche for survival gear, emergency kits, off-grid living, homesteading, and disaster preparedness products.
34. Hunting and Fishing Gear
- Bow hunting
- Ice fishing
- Guns
- Ammunition
- Optics
Hunting and fishing represent a passionate niche where affiliates can target audiences looking for equipment like guns, bows, ammunition, ice fishing kits, optics, and accessories.
35. Cycling and Biking
- Road bikes
- Helmets
- Bike components
- Indoor trainers
- E-bikes
Biking is a fast-growing outdoor activity creating affiliate opportunities in road bikes, helmets, components, indoor trainers, e-bikes, and gear for enthusiasts.
36. Motorcycles and ATVs
- Dirt bikes
- Motorcycle parts
- Trailers
- Safety courses
- Custom builds
Motorcycle and off-roading fans provide a niche to serve with parts, customized builds, trailers, safety courses, apparel, and more.
37. Boating and Sailing
- Pontoon boats
- Kayaks
- Paddleboards
- Marine electronics
- Anchor and docking
Boating represents a large niche for affiliates to target audiences seeking pontoon boats, kayaks, paddleboards, electronics, safety courses, maintenance services, and gear.
38. Aviation and Drones
- Flight training
- RC planes
- FPV goggles
- Aviation headsets
- Aerial photography
Flight training, RC planes, FPV goggles, aerial photography drones, aviation headsets, and pilot gear represent potential affiliate opportunities for this engaged niche of flying enthusiasts.
39. Knitting and Sewing
- Sewing machines
- Quilting
- Embroidery
- Knitting patterns
- Sewing patterns
Crafters drive steady demand for sewing machines, quilting tools, knitting patterns, embroidery materials, sewing patterns, and accessories in this creative niche.
40. Woodworking
- Lathes
- CNC machines
- Wood finishes
- Woodworking plans
- Furniture building
Woodworking appeals to hobbyist makers and DIYers looking for tools, plans, lumber, lathes, CNC machines, finishes, and furniture building supplies, offering diverse affiliate potential.
41. Farming and Agriculture
- Tractors
- Gardening tools
- Livestock feed
- Homesteading
- Hydroponics
Farming represents an extensive niche where engaged growers and homesteaders seek equipment like tractors, gardening tools, livestock feed, hydroponics systems, and outdoor supplies.
42. Chickens and Beekeeping
- Chicken coops
- Honey extraction
- Queen rearing
- Hive tools
- Beekeeping suits
Raising chickens and beekeeping appeal to passionate hobby farmers looking for coops, honey extraction tools, hive equipment, queen rearing kits, protective gear, and specialty supplies.
43. Local Services
- Plumbing
- Lawn care
- HVAC
- Restaurants
- Events
Local services offer geo-targeted affiliate opportunities to promote businesses like plumbing, lawn care, HVAC, restaurants, events, storage, classes, and more in your city or region.
44. Weddings and Proposals
- Dresses
- Invitations
- Rings
- Videography
- Venues
Major life events like weddings provide an emotional niche to recommend dresses, rings, videography, invitations, venues, gifts, and wedding services to engaged audiences.
45. Senior Health and Lifestyle
- Assisted living
- Medical alerts
- Senior Travel
- Brain games
- Hearing aids
The large senior audience seeks recommendations on assisted living, travel, medical alerts, brain health, hearing aids, and products that improve life, health, and mobility, presenting lucrative affiliate potential.
46. Men’s Grooming and Style
- Shaving
- Hair loss
- Watches
- Grooming kits
- Cologne
Men’s shopping habits drive a steady niche for affiliates to promote shaving, hair loss treatments, watches, cologne, grooming kits, and fashion that helps guys look and feel their best.
47. Tattoos and Alternative Style
- Tattoo machines
- Ink
- Piercings
- Gothic clothing
- Tattoo designs
Tattoo art and alternative fashion resonate with niche audiences that spend on machines, ink, designs, piercings, gothic wear, jewelry, and more.
48. Camping Gear and Accessories
- Tents
- RV accessories
- Stoves
- Coolers
- Knives
Campers and outdoor enthusiasts provide a strong niche for affiliates to recommend tents, RV gear, stoves, coolers, knives, optics, survival tools, and seasonal accessories for adventure seekers.
49. Computer Gaming and Esports
- Gaming PCs
- Keyboards
- Chairs
- Streaming equipment
- Gaming laptops
Gaming enthusiasts drive relentless demand for PCs, laptops, keyboards, chairs, headsets, streaming equipment, and accessories to power first-person gameplay and esports entertainment.
50. Wine, Beer and Spirits
- Wine clubs
- Home brewing
- Cocktail recipes
- Bartending tools
- Liquor
Alcohol represents lucrative affiliate opportunities in wine clubs, home brewing kits, cocktail recipes, bartending tools, glassware, and liquor recommendations for engaged audiences.
51. Pets and Animals
- Dog breeds
- Cat breeds
- Pet adoption
- Veterinary care
- Pet insurance
Pets represent a massive opportunity covering all pet types, supplies, veterinary services, breeds, rescues, food, medicine, insurance and more.
52. Home and Kitchen
- Cookware
- Appliances
- Furniture
- Kitchen storage
- Dinnerware
Kitchenwares like cookware, small appliances, furniture, organization, and dinnerware drive steady affiliate sales from audiences looking to upgrade their home’s heart.
53. Toys and Games
- Educational toys
- Outdoor toys
- Board games
- Baby toys
- STEM toys
Fun and developmental toys for all ages like educational games, STEM, outdoor play, board games, and baby toys provide year-round affiliate potential as popular gifts and family purchases.
54. Arts and Crafts
- Scrapbooking
- Sewing machines
- Cricut machines
- Needle arts
- Resin crafting
Creative activities provide extensive affiliate opportunities in scrapbooking, sewing machines, Cricut cutting, needlecrafts, resin crafting, and supplies for crafters and DIYers.
55. Outdoor Recreation
- Hiking
- Fishing
- Hunting
- Camping
- Kayaking
The outdoors offers a passionate niche where engaged audiences spend on hiking, fishing, hunting, camping, kayaking, and gear for adventure seekers.
56. Health and Wellness
- Supplements
- Fitness equipment
- Yoga gear
- Workout apparel
- Essential oils
Wellness appeals to audiences pursuing fit lifestyles with supplements, equipment, apparel, essential oils, and items supporting health goals like yoga, exercise, and nutrition.
57. Beauty and Grooming
- Makeup
- Skincare
- Hair products
- Nail care
- Fragrance
Beauty and cosmetics provide endless affiliate potential with engaged shoppers purchasing makeup, skincare, haircare, fragrances, oral care, and products that enhance their look and confidence.
58. Baby and Kids
- Strollers
- Car seats
- Feeding supplies
- Diapering
- Clothing
New parents spend heavily on baby gear like strollers, car seats, clothing, feeding supplies, monitors, toys, nursery items, and parenting aids.
59. Shoes and Clothing
- Athletic shoes
- Heels
- Handbags
- Sunglasses
- Jewelry
Fashion and apparel represent a perpetual affiliate opportunity to target audiences seeking athletic shoes, heels, jewelry, handbags, sunglasses, accessories, and clothing for style.
60. Jewelry
- Engagement rings
- Necklaces
- Earrings
- Bracelets
- Pearls
Jewelry remains an evergreen affiliate niche where timeless pieces like rings, necklaces, bracelets, earrings, pearls, and watches resonate as gifts for engagements, weddings, birthdays, and holidays.
61. Home Improvement
- Storage solutions
- Smart home
- Power tools
- Lawn and garden
- Lighting
Homeowners drive a steady market for DIY tools, smart devices, storage, outdoor living products, and home upgrade guidance.
62. Sports and Fitness
- Equipment
- Apparel
- Team sports
- Individual sports
- Trackers
Sports represent a passionate niche where engaged fans and athletes spend on equipment, team merchandise, trackers, apparel, and gear for popular activities.
63. Automotive
- Electronics
- Tires
- Parts
- Accessories
- Car care
Car owners provide extensive affiliate opportunities for electronics, tires, parts, accessories, and maintenance products as they invest in their vehicles.
64. Education and Books
- Test prep
- Textbooks
- Audiobooks
- E-readers
- Children’s books
Education sees constant demand for test prep, textbooks, audiobooks, e-readers, and children’s learning resources, allowing affiliates to tap into the multi-billion dollar publishing and e-learning sectors.
65. Photography and Video
- Cameras
- Lenses
- Lighting
- Editing software
- Accessories
Photography and videography enthusiasts drive sales of cameras, lenses, lighting, editing tools, and accessories.
66. Arts and Music
- Instruments
- Recording equipment
- Sheet music
- Music lessons
- Production tools
Creative audiences provide affiliates with opportunities in instruments, recording equipment, sheet music, lessons, and production tools for musicians, singers, composers and more.
67. Collectibles
- Coins
- Stamps
- Trading cards
- Figurines
- Antiques
Collecting remains a popular hobby where focused buyers seek rare coins, stamps, cards, figurines, antiques and more.
68. Business and Money
- Accounting
- HR software
- Tax preparation
- Business loans
- Payment processing
B2B audiences require solutions for accounting, HR, tax prep, loans, payment processing, and running operations efficiently, supporting a massive global financial services market.
69. Gift Ideas
- Gift baskets
- Personalized gifts
- Greeting cards
- Experience gifts
- Subscriptions
Gift-giving for birthdays, holidays, weddings, and events represents a perpetual affiliate opportunity in baskets, personalized items, cards, experiences, and creative ideas for all ages.
70. Travel
- Luggage
- Airfare
- Hotels
- Tours
- Cruises
Travelers provide extensive affiliate potential thanks to steady demand for luggage, airfare deals, hotel booking, tours, cruises, adventure, and gear that enhances worldwide experiences.
71. Events and Weddings
- Invitations
- Attire
- Gifts
- Decor
- Venues
Major life events drive niche markets for wedding, engagement, anniversary, and party-related affiliate promotions around invitations, attire, gifts, decor, photography, and planning.
72. Food and Groceries
- Coffee
- Chocolate
- Spices
- Specialty foods
- Wine clubs
Foodies and specialty diets create niches for coffee, chocolate, wine clubs, spices, subscriptions, clubs, and monthly products from food and beverage brands.
73. Subscription Boxes
- Beauty
- Snacks
- Toys
- Pet products
- Fitness
Subscription boxes appeal to recurring deliveries of niche products like beauty, snacks, toys, fitness items, pet products, allowing creative affiliates recurring commissions.
74. Local Services
- Home Services
- Restaurants
- Storage
- Classes
- Cleaning
Local businesses require steady promotion of services like cleaning, restaurants, venues, events, classes, storage options, trades, pet care, and more within their community.
75. Insurance
- Health insurance
- Life insurance
- Home insurance
- Auto insurance
- Pet insurance
Insurance sees constant demand from consumers and businesses seeking policies covering health, life, homeowners, automotive, pets, liability, and asset protection.
Affiliate Marketing Niches: What to Look For
When evaluating potential niches, look for markets that have these characteristics:
Find a Niche With a Large Passionate Audience
You want to find a niche that has a passionate audience that spends money on relevant products/services. One thing to look for is whether or not there are other popular niche websites, large Facebook groups, popular subreddits, and other online communities. You can also see if there are popular podcasts and YouTube channels based on a specific niche.
Balance Between Search Volume and Relevancy With Your Niche
You want to find a niche that is broad enough to have high demand, but narrow enough to specialize in. For example, when I created brickpop.com, I chose the niche of educational toys because there are a lot of different categories and subtopics I can cover. There is a lot of search volume for toys and a lot of search volume for long-tail keywords as well.
Niche Affiliate Programs and Products
You want to choose a niche that has affiliate programs related to the niche that offer strong commissions. There are large niches that are purely informational and lack affiliate offers. You can do a few quick google searches and look through the top affiliate networks
Understand Your Competition
If you start a niche website, you will be competing with other relevant niche websites and large websites as well. Make sure you find a niche that doesn’t have heavy saturation of competing affiliate sites already.
Choose a Niche Based On Your Interests and Experiences
You want to find an affiliate marketing niche that aligns with your own interests and experiences. I once started a niche website about Floor Jacks. I have no real interest in cars, automobiles, or floor jacks. Early on in the process, I knew that I would have no interest in this niche long-term, so I abandoned the project.
How to Choose a Profitable Affiliate Marketing Niche
Here is a step-by-step process for selecting a niche with profit potential:
1. Write Down Your Interests
Brainstorm a list of your hobbies, interests, and areas of expertise. You should use the list above and write down a list of 10 interests of yours.
2. Find Popular Interests
Research different niches related to your list using Google and Amazon. Look for popular products, popular websites, popular YouTube channels, and popular podcasts to see if the niche has a lot of demand.
3. Research Search Volume
Use Google Keyword Planner to estimate search volume for niche keywords. Look for 10,000+ searches/month for short-tail keywords and 1,000+ searches/month for long-tail keywords.
4. Focus on The Long-Term Strategy For Your Niche
Evaluate the long-term business potential for each niche. Choose one aligned with your goals.
Conclusion
Choosing the right niche is critical for affiliate marketing success. Choose a profitable niche that aligns with your passions and has strong commercial potential. Use the criteria outlined in this post to evaluate niches and select one to focus on. With time and effort, you can build a successful niche website yourself. It all starts with the topic you are focused on.
