Surfside PPC Google Ads management involves the complete management and optimization of your Google Ads campaigns. We manage Search campaigns, Performance Max campaigns, Demand Gen campaigns, Video campaigns, Local Services Ads, and more. No matter what industry you are in or what size your business is, we are here to help you grow.

1What Our Google Ads Management Includes

When you hire Surfside PPC to manage your Google Ads account, you get complete, end-to-end campaign management. That means everything from initial account setup and keyword research to ongoing optimization, bid adjustments, and monthly reporting. You are not just paying for someone to check in once a week.

We treat your budget like it is our own. Every decision we make is focused on lowering your cost per conversion and maximizing the return you get from your ad spend. We follow all Google Ads best practices and we stay current with every platform change so you do not have to.

• Full account setup and structure: We build your campaigns from the ground up using a structure that makes it easy to scale, optimize, and report on performance.
• Keyword research and targeting: We identify the search terms your customers actually use and build your campaigns around those terms so your ads reach the right audience.
• Ad copy creation: We write compelling Responsive Search Ads and asset groups that are designed to earn clicks and drive qualified traffic to your site.
• Bid strategy management: We configure and monitor your bidding strategy based on your goals, whether that is maximizing conversions, hitting a target CPA, or achieving a specific ROAS.
• Negative keyword management: We continuously add negative keywords to filter out irrelevant traffic and protect your budget from wasted spend.
• Ongoing optimization: Every week we review search term reports, ad performance, landing page quality, and audience data to find new ways to improve results.

2Campaign Types We Manage

Google Ads is not just one thing. It is a platform with several distinct campaign types, each built for a different goal and a different stage of the customer journey. We are comfortable building and managing all of them, and we can help you determine which ones make the most sense for your business and your budget.

3Who We Work With

We work with businesses of all sizes and across all industries. There is no minimum ad spend requirement that disqualifies you, and there is no niche that is too specific or too broad for us to manage. If you are spending money on Google Ads and you want better results, we want to talk to you.

Our client roster includes local service businesses, e-commerce stores, medical and dental practices, law firms, home service contractors, auto repair shops, software companies, and more. The industries are different but the goal is always the same: get the most out of every dollar you put into your campaigns.

• Local service businesses: Plumbers, electricians, HVAC companies, tree services, roofers, and any other contractor that relies on local leads. We know how to structure campaigns for local intent and tight geographic targeting.
• Medical and healthcare practices: Doctors, dentists, chiropractors, physical therapists, orthopedic clinics, and more. We understand the compliance considerations and how to drive patient appointments.
• E-commerce stores: Whether you sell on your own website or through multiple channels, we can manage Shopping campaigns, Performance Max, and Search campaigns to drive profitable sales.
• Law firms and legal services: Attorneys face some of the most competitive keywords on Google. We know how to build smart campaigns that generate quality leads without burning through your budget.
• B2B companies: If your customers are other businesses, we can structure your campaigns around the keywords, audiences, and messaging that resonate with professional buyers.
• New businesses: If you are just getting started with Google Ads, we can build your account from scratch and set you up with a solid foundation before you spend a single dollar.

4Our Google Ads Management Process

We follow a structured process for every client we take on. You always know what we are doing and why we are doing it. There are no black boxes and no guesswork. Here is how we approach Google Ads management from the very first day to every month that follows.

1. Discovery and account audit. Before we touch anything, we review your existing account, your website, your competitors, and your goals. If you are starting fresh, we do the same research without the audit. This step tells us exactly what to build and what to fix.
2. Strategy and campaign structure. We map out your campaign structure, keyword themes, ad groups, and bidding approach before we build anything. You know the plan before we execute it.
3. Build and launch. We build every campaign, write every ad, set up all your conversion tracking, and launch when everything is verified and ready. We do not rush this step.
4. Monitor and optimize. Once campaigns are live, we review performance regularly. We adjust bids, add negative keywords, test new ad copy, and refine targeting based on real data.
5. Monthly reporting. Every month you get a clear report showing what happened, what we did, and what we are planning next. You always know where your money went.

5Google Ads Management Pricing

Our Google Ads management starts at $400 per month for basic campaigns. That is the starting point. As your account grows, as you add more campaign types, or as your overall ad spend increases, the management fee increases to reflect the additional work involved. We are transparent about pricing and we will give you a clear number before we start.

The $400 per month entry point is designed for businesses running one or two straightforward campaigns with a modest budget. If you are running multiple campaign types across multiple locations with a larger budget, your management fee will be higher. Contact us and we will walk you through what your specific situation would cost.

6Search Campaign Management

Google Search campaigns are the foundation of most Google Ads accounts. When someone types a query into Google and your ad appears above the organic results, that is a Search campaign at work. It is intent-based advertising at its best. The person searching is already looking for what you offer.

Managing Search campaigns well requires more than just picking keywords and writing a few ads. You need the right match types, the right negative keywords, the right ad copy, and the right bidding strategy working together. We take care of all of it.

• Keyword research and selection: We identify the search terms that signal buying intent for your business and build your ad groups around them. We also look at what your competitors are bidding on and find gaps you can take advantage of.
• Responsive Search Ad creation: We write multiple headlines and descriptions for each ad so Google can test combinations and find the ones that perform best for your audience.
• Match type strategy: We use a deliberate combination of broad, phrase, and exact match keywords based on your budget and goals to balance reach with precision.
• Search term monitoring: We review your actual search terms regularly and add irrelevant queries as negatives to keep your traffic clean and your costs down.
• Ad extensions and assets: We set up sitelinks, callouts, structured snippets, call assets, location assets, and any other available assets to make your ads as prominent as possible.

7Performance Max Campaign Management

Performance Max is Google's most powerful campaign type. It runs across every Google channel at once, including Search, Display, YouTube, Gmail, Maps, and Discover. A single campaign can reach your potential customers no matter where they are on the Google network. But it takes careful setup and ongoing management to work well.

A lot of businesses struggle with Performance Max because they do not provide enough asset variety, they do not set up audience signals properly, or they do not give the campaign enough time and data to optimize. We set up PMax campaigns the right way from the start.

• Asset group creation: We build structured asset groups with strong headlines, descriptions, images, logos, and videos so Google has high-quality material to work with across every placement.
• Audience signal setup: We load your PMax campaigns with strong audience signals, including customer match lists, website visitors, and in-market audiences, to help Google find your best customers faster.
• Search theme targeting: We add search themes to your asset groups to steer the campaign toward the intent signals that matter most to your business.
• Negative keyword management: We manage account-level and campaign-level negatives to keep PMax from serving on irrelevant queries or cannibalizing your branded Search traffic.
• Performance monitoring: We track asset performance ratings, conversion data, and placement reports to refine the campaign over time and keep it focused on your goals.

8Conversion Tracking and Reporting

If you are not tracking conversions accurately, you cannot optimize your campaigns. You are essentially flying blind. Before we launch anything, we make sure your conversion tracking is set up correctly so every meaningful action a visitor takes on your site is captured and attributed properly.

We work with Google Ads conversion tracking, Google Analytics 4, and Google Tag Manager. We can track phone calls, form submissions, purchases, appointment bookings, and any other action that represents value for your business.

• Conversion action setup: We define the conversions that matter to your business and configure them correctly in Google Ads and GA4 so your data is accurate from day one.
• Call tracking: We set up call conversion tracking so you know how many phone calls your campaigns are generating and which keywords and ads are driving them.
• Monthly performance reports: Every month you receive a clear report covering impressions, clicks, conversions, cost per conversion, and any key changes we made during the period.
• Transparent data access: We do not hide your data. You have access to your Google Ads account and your Google Analytics account at all times. It is your data and you should always be able to see it.

9Why Choose Surfside PPC

There are a lot of Google Ads agencies out there. Most of them will promise you the moon and then hand your account off to a junior employee who barely looks at it. That is not how we operate. When you work with Surfside PPC, you are working directly with someone who genuinely cares about your results.

We are not trying to be the biggest agency. We are trying to be the best one for the clients we work with. That means we are selective about who we take on and we give every account the attention it deserves. Have questions before you are ready to commit? Contact us first. We are happy to answer them.

• We follow Google Ads best practices: We stay current with every Google Ads update, policy change, and new feature so your campaigns always reflect the current state of the platform.
• We are transparent: You always have access to your own account. We explain what we are doing and why. We do not use jargon to make simple things sound complicated.
• We care about our clients: We are a Google Ads agency that genuinely cares about the people we work with. Your success is our success. We do not pad metrics or hide underperformance.
• No long-term contracts: We earn your business every month. If we are not delivering results, you are free to move on. We would rather keep clients through performance than through fine print.
• We get started fast: Once you make payment and we have everything we need from you, we get to work immediately. We do not sit on new accounts.

10How to Get Started

Getting started with Surfside PPC is straightforward. You do not need to have a perfect account or a massive budget. You just need to be ready to invest in your advertising and willing to give the campaigns time to generate data and improve.

If you have questions before you are ready to move forward, please use the contact form at the top of this page. We encourage you to reach out first. Once you decide to move forward and make payment, we get started as soon as possible.

1. Contact us with your questions. Use the form at the top of this page. Tell us about your business, what you are trying to accomplish, and any questions you have about the process or pricing. We will respond promptly.
2. We scope your account. Based on our conversation, we will tell you exactly what we recommend and what the management fee will be. No surprises and no hidden costs.
3. Make payment and we get started. Once you are ready to move forward and payment is made, we begin the setup process immediately. We typically move quickly because we know your ad spend is time-sensitive.
4. We build, launch, and optimize. We complete your campaign setup, verify your conversion tracking, launch your ads, and start the ongoing optimization process that continues every month you are a client.