PPC Agency: Full-Funnel Pay Per Click Management

A PPC agency plans, launches, and optimizes your paid ad campaigns so you pay for clicks that turn into leads and sales. This page covers the channels we manage, how we run an account from audit to scale, what it costs, and what you should expect in your first 90 days. If you want us to look at your account, fill out the form below and we will get back to you to schedule a meeting.

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1What a PPC Agency Actually Does

Most business owners come to us after running ads themselves or after a bad experience with another agency. The pattern is almost always the same. The account spends money, the platform reports conversions, and nobody can tell you how many of those conversions turned into actual customers.

That is the job. A PPC agency builds the campaigns, but the real work is connecting spend to revenue and then cutting everything that does not produce it.

• Research and planning. We look at your search demand, your competitors, and your margins before we recommend a channel or a budget. If the math does not work on a channel, we tell you instead of running it.
• Account build. Campaign structure, ad groups, keywords, audiences, ad copy, and extensions built from scratch so every dollar has a job.
• Tracking and measurement. Conversion tracking across every channel so you are optimizing toward booked jobs, qualified leads, and purchases instead of raw clicks.
• Ongoing optimization. Search terms, bids, budgets, audiences, and creative reviewed on a set cadence. Wasted spend gets cut, winners get more budget.
• Reporting and communication. One monthly report in plain English showing what changed, what it cost, and what it produced.

2The PPC Channels We Manage

PPC is not one platform. It is a stack of paid channels, and the right mix depends on where your buyers are and what they are searching for. We focus on three core channels and layer in the rest when the numbers support it.

Most accounts start with Google Ads because it captures people who are already searching for what you sell. From there we usually add Microsoft Advertising for cheaper high-intent clicks, then Meta for demand generation and retargeting. If a channel will not earn its budget, we say so, and we do not run it to pad a retainer.

3What You Get With Our PPC Management

Every account gets the same foundation regardless of budget or industry. This is what is included in your monthly management.

• A full account audit and plan. Before we touch a budget, we review your current campaigns, tracking, and search terms, then map a channel strategy and budget split to your revenue goals.
• Conversion tracking that actually works. We verify Google Ads conversions, the Meta pixel and Conversions API, and Microsoft UET so every channel reports on real leads and sales.
• Tight account structure. Clean campaigns, tight ad groups, and a real negative keyword strategy so you stop paying for searches that will never convert.
• Ad copy and creative built to convert. Responsive search ads, Performance Max assets, Meta creative, and direct feedback on your landing pages so the click has somewhere good to land.
• Search term review on a set cadence. This is where most wasted spend hides. We read the search terms report, add negatives, and expand into the queries that are producing.
• Reporting you can read. One report across all channels showing spend, cost per lead, cost per acquisition, and return on ad spend, with notes on what changed and why.
• Direct access to your manager. You work with the person running your account, not an account rep who forwards your questions to someone else.

4How We Run Your Account

Here is exactly what happens from the moment you fill out the form. There is no pressure and no obligation on the call.

1. Audit and strategy. We review your data, your competitors, and your search demand, then recommend a channel mix, a budget split, and a realistic cost per lead target for your market.
2. Tracking and build. We set up conversion tracking across every channel and build the campaigns from the ground up. Nothing launches until we can measure it.
3. Launch and learn. Campaigns go live and data starts coming in. We let bidding gather signal before making big structural moves, because changing everything in week one just resets the learning.
4. Optimize and scale. We cut what wastes money, put more budget behind what converts, and expand into new keywords, audiences, and channels as results allow.
5. Report and plan. You get a clear monthly report and a plan for the next month. No black box, and you keep full access to every account the whole time.

5Conversion Tracking, the Part Most Accounts Get Wrong

Almost every account we audit has a tracking problem. Sometimes it is duplicate conversions inflating the numbers. Sometimes it is a button click counted as a lead. Sometimes the same conversion is firing in Google Ads, Google Analytics 4, and the Meta pixel with three different values.

A button click is an intent signal. It is not a lead. If you optimize your campaigns around raw button clicks, you feed Smart Bidding bad data and train the algorithm to find the wrong people.

• Phone calls tracked properly. Call tracking with a minimum call duration so a 12 second wrong number does not get counted as a new customer.
• Form submissions verified. Thank you page or event-based tracking through Google Tag Manager, tested end to end before launch, not assumed to be working.
• One primary conversion per goal. Everything else gets set to secondary so your bidding strategy optimizes toward the action that actually makes you money.
• Cross-channel measurement. Google Ads, GA4, Meta Conversions API, and Microsoft UET set up so you can compare channels on the same definition of a lead.
• Offline conversion imports where it fits. For businesses with a sales process, we can feed closed deals back into Google Ads so bidding learns which clicks became revenue.

6What Your Reporting Looks Like

You should never have to log into three platforms and build a spreadsheet to figure out whether your ads worked. Your report covers every channel in one place and reads top to bottom in about five minutes.

7Our PPC Management Pricing

Every plan below is a starting point. We give you a customized quote based on your services, your goals, and how much work your account needs. For ad management we require a minimum monthly ad budget so your campaigns have enough data for us to optimize effectively.

There is no setup fee, no long-term contract, and no lock-in. You own your ad accounts, your data, and your creative from day one, and you keep all of it if we ever part ways.

8Industries We Run PPC For

We run PPC for service businesses, local companies, ecommerce brands, and B2B. The fundamentals are the same everywhere, but the campaign structure, the negative keywords, and the definition of a good lead are not. These are the verticals where we have the deepest experience.

Do not see your industry on that list. We run Google Ads and Meta Ads for local businesses of every kind, so tell us what you do on the form and we will tell you honestly whether paid search is a fit.

9Why Businesses Hire Surfside PPC

Surfside PPC has been in business for more than 10 years, with over 15 years of experience running Google Ads, SEO, and website design. We run on the same fundamentals we teach on our YouTube channel to hundreds of thousands of marketers and business owners.

• You work with an experienced manager. Not a rotating account rep and not an intern working through a checklist. You talk to the person in your account.
• We optimize for leads and sales. Impressions and clicks are diagnostics, not goals. The target is booked jobs, new patients, and purchases.
• You own everything. Your ad accounts, your conversion data, your creative, and your landing pages stay yours. Always.
• No long lock-in contracts. We keep your business by producing results, which is a much better incentive than a 12 month agreement.
• We tell you when a channel does not fit. If your budget will not support a second platform yet, we say so instead of selling you one.

10PPC Agency FAQ

These are the questions we get on almost every strategy call. If yours is not here, ask it on the form and we will answer it directly.

What does a PPC agency do

A PPC agency plans, builds, and manages your paid advertising across channels like Google Ads, Meta Ads, and Microsoft Advertising. That covers keyword and audience research, conversion tracking, ad creative, bidding and budgets, and ongoing optimization so your spend produces leads and sales instead of clicks.

How much does PPC management cost

It depends on your ad spend and how many channels you run. Most agencies charge a flat monthly fee, a percentage of ad spend, or a mix of both. Our management starts at $500 per month with a $3,000 minimum monthly ad budget, and we scope your exact pricing on the strategy call so you know your total cost before you commit.

Which PPC channel should I start with

For most businesses, Google Ads is the starting point because it captures people already searching for what you sell. From there we usually add Microsoft Advertising for cheaper high-intent clicks and Meta Ads for demand generation and retargeting. The right order depends on your buyers and your budget.

How long until PPC works

You can see clicks and leads within days, but the accounts that perform best usually take 60 to 90 days to gather data, cut wasted spend, and scale the winners. PPC is a program you improve over time, not a switch you flip once.

Do you only do Google Ads

No. Google Ads is our core focus, but we run the full PPC stack. Google Ads, Meta Ads, and Microsoft Advertising are the three channels we manage most, and we add LinkedIn, YouTube, and Local Services Ads when they fit your goals.

Do I need a new website to run PPC

Not always. Plenty of accounts work fine on an existing site, and we will tell you on the call if yours converts well enough to run traffic to. If your landing page is the bottleneck, fixing that is usually cheaper than raising your budget.

Do you require a long-term contract

No. There is no long-term contract and no lock-in. You own your ad accounts and your data the entire time, so you are never stuck with us to keep access to your own campaigns.