Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
One of the important aspects of Google Ads is Geofencing, also known as Geotargeting. You want to make sure you are targeting the best locations for your business. If you only serve a small geographic area, your Google Ads shouldn’t be targeted to other locations. You can start by watching our video tutorial on this […]
Google Ads Geofencing and Geotargeting Read More »
Are you faced with a limited advertising budget? Are you trying to determine whether to invest in either PPC or SEO? Want more traffic on your website, whether organic or paid? Now, it is preferable to have both PPC and SEO running simultaneously, but sometimes this is just not feasible for everyone. In this article,
SEO vs. PPC – Which Should You Invest In First? Read More »
One of the most popular targeting methods on the Google Display Network is Placement Targeting. It is a subset of content targeting, and one option with Google Ads is targeting website placements with your ads. Our video and corresponding article below will give you the step-by-step process for getting started with Google Display Advertising website
Google Display Ads Website Targeting Read More »
You should test Pinterest Ads for every business in my opinion. Pinterest is still a massive social media channel with active users growing worldwide. However, finding the right Pinterest Ads strategies can still be difficult, so hopefully we can help you get started. Our video and corresponding article below will give you the Pinterest Advertising
12 Pinterest Ads Strategies and Best Practices Read More »
Bing Ads is a popular platform where online businesses and websites advertise their products and services. The ads aim to achieve a variety of goals ranging from having potential customers sign up for a newsletter, requesting a service, or buying a product. If you are an advertiser, the objective is to drive the most optimal
The popular Google AdWords online advertising service is robust and enables online entrepreneurs and businesses to monetize the traffic generated by ads in several ways. It is a very handy tool to take advantage of the opportunities provided by the Internet. However, this service requires a certain level of knowledge and experience to be used
What is Google Adwords Express? Read More »
Google AdWords Express is the basic version of Google AdWords. When advertisers are interested in paid advertising, but they don’t have time to learn Google AdWords, AdWords Express will make it a lot easier. However, it can be difficult to learn the different types of campaign goals and best practices for Express. There are many
Google AdWords Express Tutorial Read More »
If you are tasked with marketing a hotel to increase room bookings, there’s a lot that goes into it. The strategies that work are constantly changing and you need to be innovative to stay ahead. The article below will go into the step-by-step process I would take if you wanted me to advertise your hotel.
Online Paid Hotel Marketing Strategies For 2017 Read More »
Facebook is only going to continue to be popular as a social media channel and an advertising network. It has been very effective for many companies to grow their fanbase, create engagement, provide customer service, and ultimately grow their online revenue. One of the best things to learn if you own a small business or
How To Set-up Facebook Website Conversion Campaigns Read More »
Instagram is a very important social media channel for brands, businesses, and people. You can grow your overall presence on Instagram and grow your business revenue. It is also becoming vital that you utilize it as a paid advertising channel. In you are a digital marketing professional or you own a small business, paid website
Setting Up Instagram Ads Website Conversion Campaigns Read More »
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