Google AdWords Express is the basic version of Google AdWords. When advertisers are interested in paid advertising, but they don’t have time to learn Google AdWords, AdWords Express will make it a lot easier.
However, it can be difficult to learn the different types of campaign goals and best practices for Express. There are many guides and tutorials about Google AdWords, but there is not as much regarding Google AdWords Express. Our goal is to help you understand some strategies and best practices for Express.
Who Should Use Google AdWords Express?
We only recommend Express to small business owners with a local storefront who do not want to learn all of the features of AdWords. If you own an Ecommerce website or you want to drive more leads for your business, Google AdWords gives you access to more features and control to reach your advertising goals. Google AdWords Express is much more difficult to optimize and customize, so we always recommend testing Google AdWords.
Google AdWords Express Tutorial
As we mentioned above, we recommend testing Google AdWords before you use Google AdWords Express. Express is the very basic version of AdWords, which means you don’t get access to the entire interface or the incredible features. Therefore, Google AdWords is recommended in order to get the most out of your budget.
If you have any questions, feel free to leave them in the comments below. Hopefully, you can make Google AdWords Express work for you.