Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
Check out our video and article below to discover the top Google Display Ads strategies. There is a ton to learn when it comes to the Google Display Network and Google Display Advertising, so our goal is to give you some of the best tips when you are setting up campaigns. You can create successful…
CTR stands for Click-Through-Rate. When you are running a Marketing campaign, CTR measures the number of clicks per impression. A high CTR generally means that your ads are being viewed and you are using relevant targeting. A low CTR means your ads may not be viewable on every page and/or your targeting is not relevant.…
CPC Stands for Cost Per Click. It refers to the average amount that advertisers pay for a click on their advertisements over the course of an Advertising campaign. For example, if I am running a Google Ads campaign and I drive 100 clicks for a cost of $100, then my cost per click (CPC) is…
CPM stands for Cost Per Mille and it stands for your average cost per 1,000 ad impressions. ‘Mille’ is a latin word that means thousand. CPM is a metric that advertisers use to know how much they are paying for impressions. CPM will vary for every advertising platform depending on who you are targeting and…
You can find our complete guide to the Google Keyword Planner here. Google Keyword Planner Updates Video Check out our video where we cover the 6 new Google Keyword Planner features that were announced. The Google Keyword Planner has changed over the years, and with the new Google Ads interface, Google released the…
If you have launched a website, you know how difficult it can be to grow your website traffic. Whether you are creating written content, creating videos, optimizing products, and/or selling services, you need tools that will help you find customers. That’s where SEMRush comes in. The first step of a successful online business is to…
Browse This Article: Google Ads Conversion Tracking Video Tutorial Set-Up Conversion Tracking with Google Analytics Set-Up Conversion Tracking with Google Tag Manager Shopify Conversion Tracking with Google Ads Setting up conversion tracking in Google Ads is vital for campaign success. You can drive sales, leads, and engagement by creating or importing your conversions directly into…
In terms of daily search volume, Google is the largest search engine in the world and YouTube is the 2nd largest search engine in the world. Both search engines are owned by Google, which is why it’s important to use them as you do keyword research. What is meant by Google Keyword Research? Keyword research…
There are thousands of marketing tools that you can test. I regularly get emails to try new marketing tools that will help me be more efficient and effective. However, it can be difficult to narrow it down to the tools that work best for my business. The 9 marketing tools below I use almost every…
Welcome to the Surfside PPC Landing Pages tutorial, which will cover everything you need to know about landing pages. Experienced marketers know that selling products and services on the internet can be a difficult task. Everyone loves to buy things, but no-one likes to be sold to, so you need the right approach to get…
