Check out our Google Ads blog. We cover everything you need to know with our Google Ads tutorials, strategies, training articles, and best practices. You can run search, display, and video campaigns on Google AdWords to drive results for your business. You can target search engine keywords to add more leads, sales, and overall conversions.
Discover how to create Google Call-Only Ads on mobile devices. Our tutorial will give you step-by-step instructions for setting up Google Ads Call Campaigns. You can start by watching our video below, or watch it directly on YouTube. We will show you how to set-up click-to-call Google ads so people can easily call your business […]
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When you are running Google Ads search campaigns, you need an above-average Click-Through Rate (CTR) in order to make the most of your budget. In this article, we will show you how to increase clicks without spending more money. I will give you my top Google Ads CTR optimization strategies. In addition, you can watch
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Attribution models and attribution reports can be a challenge at first, and there’s no one-size-fits-all strategy for every business. As we get more and more data about our website and our conversions, we want to use it to our advantage. I will cover all 6 attribution models in Google Ads below and when you should
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When you get started with Google Ads search campaigns, two of the main things you need to learn are keyword match types and negative keywords. Once you understand the different types of keywords you can target, you need to know how Google AdWords keyword close variants can impact your campaign. Google Ads Keyword Variations
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Making the most of your Google Ads and Bing Ads budget is essential for running a profitable ad campaign. One of the easiest ways to improve your Google Adwords or Bing Ads account is by utilizing negative keywords. Here, you can find out exactly what negative keywords are and how you can use them in
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When you start running Google Ads campaigns, one of the main metrics you want to improve is Cost-Per-Click (CPC). If you can drive more targeted clicks for a lower cost, it will help you drive more conversions for your business. We cover some simple strategies below to lower Google AdWords CPC. You can start by
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Google Ads can be difficult to understand at first. One of the main features you need to learn about is Google Ads Remarketing. You can create Remarketing audiences based on your website, mobile app, YouTube channel, customer lists, and custom combinations. Google Ads Remarketing has been one of the most successful display network advertising strategies
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One of the important aspects of Google Ads is Geofencing, also known as Geotargeting. You want to make sure you are targeting the best locations for your business. If you only serve a small geographic area, your Google Ads shouldn’t be targeted to other locations. You can start by watching our video tutorial on this
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One of the most popular targeting methods on the Google Display Network is Placement Targeting. It is a subset of content targeting, and one option with Google Ads is targeting website placements with your ads. Our video and corresponding article below will give you the step-by-step process for getting started with Google Display Advertising website
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The popular Google AdWords online advertising service is robust and enables online entrepreneurs and businesses to monetize the traffic generated by ads in several ways. It is a very handy tool to take advantage of the opportunities provided by the Internet. However, this service requires a certain level of knowledge and experience to be used
What is Google Adwords Express? Read More »