Google Ads is actively testing a new "Create video" beta feature powered by Gemini artificial intelligence. This native AI video generator allows advertisers to automatically build video assets specifically for Demand Gen campaigns. Utilizing generative AI directly within the Google Ads interface eliminates the need for external video editing software and drastically accelerates campaign launch timelines.
How the Google Ads AI Video Generator Works
The new AI video generation tool utilizes Google's advanced Veo video AI model to construct ad creatives from basic advertiser inputs. Digital marketing expert Thomas Eccel originally identified this beta feature on LinkedIn, noting the presence of the Gemini logo directly inside the Demand Gen campaign setup screen. Generating video creatives autonomously allows media buyers to rapidly scale their visual assets and test multiple ad variations without increasing production budgets.
Scaling Demand Gen Campaigns with Artificial Intelligence
Demand Gen campaigns require diverse, high-quality video assets to capture user attention across YouTube, Discover, and Gmail. Integrating AI video creation directly into this specific campaign type solves the biggest bottleneck advertisers face when trying to scale visual ad networks. Automating video production empowers small brands to compete in visual-first ad auctions alongside massive enterprise companies.
Expanding artificial intelligence capabilities within the Google Ads platform remains a primary focus for Google in 2026. Deploying native AI tools like this video generator provides advertisers with the exact resources needed to lower Customer Acquisition Costs (CPA) through rapid A/B creative testing. Media buyers must monitor the rollout of this beta feature closely to gain an early competitive advantage in video advertising.
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