Google Ads Consulting

Google Ads consulting is about improving your ad campaigns to increase ROI and reduce wasted spending. Consultants audit your account, fix inefficiencies, and align campaigns with your goals. Businesses often waste 25% or more of their ad budgets due to poor targeting, irrelevant keywords, or incomplete tracking, but a consultant can change that.

Key benefits include:

• Custom Campaign Strategies: Tailored to your business, focusing on metrics like customer lifetime value and cost per acquisition.
• Higher ROI: Optimized campaigns reduce wasted spending and improve ad performance.
• Time Savings: Affordable consulting fees ($299/session) save you from hiring a full-time specialist.
• Expert Knowledge: Learn advanced techniques like Smart Bidding, keyword management, and conversion tracking.

Example success stories demonstrate how consultants help businesses cut costs and boost conversions. For instance, a SaaS company saw a 349% increase in subscriptions after consulting, while a dumpster rental service reduced costs by 66% and increased monthly conversions by 87%.

Surfside PPC offers flexible consulting packages, starting at $299 for a 90-minute session, plus additional services like monthly ad management and training courses. These sessions include audits, keyword strategies, and performance roadmaps, ensuring your campaigns deliver measurable results.

Benefits of Google Ads Consulting

Custom Strategies for Campaign Optimization

Google Ads consultants craft campaigns tailored to your business's specific needs and goals. They dig deep into critical metrics - like customer lifetime value, target cost per acquisition, and lead-to-customer conversion rates - to make sure every dollar you spend works toward driving profitability.

Take this example: a SaaS company worked with StubGroup to refine its target audience, leading to some impressive results - a 349% jump in subscriptions, a 51% cut in cost per click, and a 42% drop in cost per acquisition. Another case involved a dumpster rental company that revamped its tracking system to focus on high-intent actions like form submissions. The results? A 66% lower cost per acquisition, an 87% boost in monthly conversions, and a 32% reduction in monthly ad spend.

Consultants also break down user intent into top-, middle-, and bottom-funnel categories. By using strategies like remarketing lists, in-market segments, and geographic targeting, they ensure your budget is directed toward the areas that matter most. These approaches not only improve performance but also work to maximize your ROI while cutting down on wasted spending.

Higher ROI and Lower Wasted Ad Spend

Did you know that in 2022, over $5 billion in global ad spend went to waste? Many accounts audited that year lost at least half their budget without delivering measurable results. Consultants tackle this problem head-on by auditing keyword match types, creating negative keyword lists, and disabling placements - like Google Search Partners - that can drain your budget.

They also focus on improving your Quality Score by enhancing ad relevance, increasing click-through rates, and optimizing landing pages. These efforts lower your cost per click and improve your ad placement. For example, a moving and storage company partnering with StubGroup saw an 86% increase in clicks, a 166% jump in conversions, and a 21% reduction in cost per conversion. These kinds of optimizations help stretch your ad dollars further, making your campaigns far more cost-effective.

Time Savings and Knowledge Transfer

Hiring a consultant doesn’t just boost performance - it saves time and money too. Instead of bringing on a full-time PPC specialist, which can cost an average of $67,000 annually, businesses spending $5,000 a month on ads can expect to pay around $750 in management fees. This not only cuts costs but also frees up your team to focus on what they do best, like product development and customer service, while the consultant handles the day-to-day campaign tweaks.

Another perk? Consultants share their expertise. They’ll explain why certain bidding strategies work, such as using Manual CPC for new accounts with fewer than 30 monthly conversions or switching to Target CPA for accounts with 50 or more conversions. They also guide you on integrating CRM data to improve lead tracking [5, 7]. For instance, an eCommerce site selling custom products transitioned from manual CPC to value-based smart bidding over five weeks. The result? A 139% surge in orders, a 289% revenue increase, and a 111% improvement in return on ad spend.

With marketing budgets expected to shrink to around 7.7% of company revenue by 2025, working with a consultant can be a game-changer. It ensures every advertising dollar is accounted for and drives real results.

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Surfside PPC Google Ads Consulting Services

1, 2, or 3 Consulting Sessions

Surfside PPC offers flexible consulting packages with options for 1, 2, or 3 sessions. A single strategy and audit session costs $299.00 and lasts 60–90 minutes, giving you direct access to Corey Frankosky, the founder of Surfside PPC.

"I work with all clients at Surfside PPC and I am your main point of contact." – Corey Frankosky, Owner and Founder of Surfside PPC

A single session is ideal for small businesses needing a quick account audit and immediate fixes - like identifying wasted ad spend or refining keyword match types. For more complex campaigns, a 2-session package allows time for both an audit and detailed optimization planning. If you’re managing multiple campaign types or need in-depth support, the 3-session package provides guidance for full implementation, often leading to 25–40% lower cost-per-acquisition.

Each session includes a personalized audit report, keyword strategy recommendations, bidding insights, and a performance roadmap. You’ll also receive training in Google Ads Editor and access to post-session materials like checklists and recordings. These sessions are designed to address your unique needs while improving every aspect of your Google Ads campaigns.

One standout success: In 2025, Surfside PPC partnered with Precision Tree Services to revamp their Google Ads strategy. The result? A 52% reduction in lead costs and a 40% increase in total jobs within a year.

Additional Services: Google Ads Management and Courses

Beyond consulting, Surfside PPC offers ongoing management and educational tools to suit various needs. For businesses looking for a hands-off approach, monthly Google Ads management starts at $500. This service includes daily monitoring, A/B testing, and continuous optimization to keep your campaigns performing at their best.

For those on tighter budgets or teams eager to learn, the Surfside PPC Google Ads Course 2026 is available for $34.99. It covers everything from campaign basics to advanced bid management. Additionally, a $5 monthly Premium Membership provides extra perks like bonus videos, podcast Q&A sessions, and direct access to expert support. Whether you’re looking for full-service management, one-time consulting, or self-paced learning, Surfside PPC offers solutions tailored to your goals.

Google Ads Consultation - What Is A Google Ads Consultation And How To Get One?

Tools Used in Google Ads Consulting

To implement customized strategies effectively, Surfside PPC leverages a range of tools designed to simplify account management and enhance campaign outcomes.

Google Ads Editor and Keyword Planner

Google Ads Editor is a free desktop application that lets Surfside PPC consultants manage campaigns offline and make bulk adjustments across multiple accounts simultaneously. With this tool, consultants can make large-scale edits - like searching, replacing, moving, and undoing changes - without needing an internet connection. This is especially helpful for managing large accounts, as it allows hundreds of ads or keywords to be uploaded in one go, saving time and effort.

Before any updates go live, the "Check changes" feature flags potential errors or warnings, reducing the chances of costly mistakes. Typically, ad changes are reviewed and approved within one business day. The tool also provides a clear view of the account structure, making it easier to audit elements like extensions, keyword match types, and bid strategies across campaigns.

Keyword Planner is essential for shaping Search campaign strategies. It helps discover new keywords related to a business's offerings, estimates monthly search volumes, and calculates the average cost for specific keywords. Updated daily, its forecasts account for seasonal trends, making it a reliable tool even during periods of market unpredictability. For example, during times of rapid change, consultants recommend weekly planning rather than longer-term forecasts to stay agile.

The tool also identifies keywords with moderate to low competition, ensuring better budget allocation. Additionally, it includes a negative keyword filter to exclude terms like “free” or “cheap,” which often attract low-quality traffic. Keyword plans can be exported in a format compatible with Google Ads Editor, streamlining implementation. These insights play a critical role in refining campaign strategies, focusing on high-value keywords, and reducing unnecessary spending.

Conversion Tracking and Analytics

Conversion tracking is key to understanding which clicks lead to meaningful actions, such as purchases, form submissions, or phone calls. This data takes the guesswork out of campaign optimization.

"If your Google Ads campaigns aren't tracking conversions correctly, you're flying blind. You can't optimize what you can't measure." – David Thompson, Best PPC Firm

Surfside PPC consultants often use Google Tag Manager (GTM) to manage tracking tags efficiently without requiring frequent updates to website code. For e-commerce clients, they track actual transaction values to accurately measure Return on Ad Spend (ROAS). For non-e-commerce businesses, they assign estimated values to leads - for example, if 10% of leads result in a $1,000 sale, each lead is valued at $100. This approach enables value-based bidding.

Accurate tracking is also crucial for leveraging Google's Smart Bidding strategies, such as Target CPA, Target ROAS, and Maximize Conversions. These strategies work best when there are at least 30, ideally 50 or more, conversions in the past 30 days.

Additional reporting tools, like Auction Insights, Search Terms reports, and Geographic reporting, provide a comprehensive view of performance. These insights help consultants identify missed opportunities and compare campaign success against competitors. Surfside PPC reports that their tracking and attribution methods have reduced the average Cost Per Acquisition (CPA) by 42%. This precise tracking ensures that every adjustment - whether in bids or ad placements - delivers measurable results.

Strategies and Examples

Surfside PPC consultants use a mix of targeted approaches to help businesses get the most out of their Google Ads campaigns. Their focus is on reaching the right audiences, delivering engaging messages, and fine-tuning campaigns based on real-world data.

Keyword Research and Bid Management

The foundation of any successful campaign lies in effective keyword research. Consultants aim to strike a balance between broad reach and relevance by using a mix of broad, phrase, and exact match keywords. A key focus is on long-tail keywords - phrases containing 3 to 5 words that often include intent-driven terms like "buy", "quote", or "near me." These keywords typically attract more qualified traffic with less competition.

Equally important is managing negative keywords. By filtering out irrelevant terms like "free", "jobs", or "reviews", consultants eliminate wasted spending. Regularly reviewing search term reports allows them to spot and exclude queries that eat into the budget without delivering results.

When it comes to bidding, consultants increasingly rely on Smart Bidding strategies. For example, Target CPA works well for lead generation, while Target ROAS is ideal for e-commerce campaigns. These AI-powered strategies use real-time signals - like user intent, device, and location - to determine the best bid for each auction. For Target ROAS to perform effectively, campaigns generally need at least 15 conversions over the past 30 days. Another tool in the arsenal is portfolio bidding, where multiple campaigns share a single automated bid strategy. This approach gives Google's algorithms a larger dataset to learn from, improving results. For manual bidding adjustments, consultants make small, gradual changes and monitor the impact over several days before making further tweaks.

"The bidding landscape for Google Ads is still changing quickly. What was considered 'best practice' a year ago may already be out of date, and automation has made it easier to handle today." – Ria Sabio, Writer, Surge Tactic

Ad Copywriting and Landing Page Optimization

Once the keywords and bidding strategies are in place, the next step is creating ads that convert and landing pages that deliver. Consultants focus on message match - ensuring that the content on the landing page aligns perfectly with the ad's promise and keywords. This reduces bounce rates and improves Quality Scores. High-intent keywords are incorporated into headlines, while descriptions emphasize benefits and include clear calls-to-action like "Call Today" or "Book Now".

Testing plays a huge role here. A/B testing different elements of ads can boost conversion rates by 40% or more. While the average Google Ads conversion rate is 2.35%, service-based businesses can achieve rates between 5% and 10% with proper optimization. Expert management often results in a 45% drop in cost per conversion and a 65% increase in conversion rates.

Landing pages are optimized for speed, mobile responsiveness, and clear visual design. Consultants also make use of ad assets (formerly called extensions), such as call buttons, sitelinks, and location details. These not only make the ad take up more space on the search results page but also provide users with multiple ways to engage. Considering that the top three ad spots capture around 40% of all clicks, these optimizations are essential for staying competitive.

Performance Reporting and Adjustments

After setting up campaigns, ongoing performance monitoring ensures that every adjustment leads to better results. Consultants start with account-level health checks, analyzing metrics like spend, conversions, and efficiency to see if campaigns are trending in the right direction. Performance is broken down by network (Search, Performance Max, or Display), device, and location to pinpoint areas where automated bidding might be overvaluing low-quality traffic.

Regular search term audits help identify irrelevant queries that waste budget, as well as high-intent terms that might warrant their own dedicated campaigns. Competitive analysis through Auction Insights allows consultants to track changes in impression share and overlap rates, helping them understand whether performance shifts are due to market changes or internal settings.

"Stop measuring results based on clicks and impressions and instead focus on end results." – HawkSEM

Consultants recommend letting campaigns run for 4 to 8 weeks before making major adjustments. This ensures decisions are based on statistically significant data. For Smart Bidding campaigns, hitting 30 to 50 conversions per month is key to achieving consistent performance. Additionally, ad copy is refreshed every 30 to 45 days to avoid creative fatigue and maintain strong click-through rates. These data-driven practices are designed to address common challenges and help businesses achieve their goals efficiently.

Common Challenges and Surfside PPC Solutions

Many Google Ads campaigns end up wasting a lot of money due to three main issues: poor targeting, low conversion rates, and a lack of in-house expertise. Surfside PPC’s consulting services tackle these problems with a focus on data and practical solutions. Here's a closer look at how they address each challenge.

Wasted Ad Spend and Poor Targeting

Did you know that businesses typically waste 20–50% of their ad budget because of weak campaign structures, poor targeting, or missing feedback mechanisms? The main culprits include irrelevant traffic from overly broad keywords, inaccurate or incomplete conversion tracking, and low Quality Scores caused by misaligned keywords, ads, and landing pages.

Surfside PPC starts with a comprehensive account audit to pinpoint where budgets are leaking. This includes reviewing conversion tracking - many businesses miss 40–60% of their conversions by not accurately tracking phone calls. They also analyze search term reports to identify negative keywords that can block unqualified traffic. These steps have helped clients cut lead costs and boost job volume. Corey Frankosky, Surfside PPC’s founder with over 15 years of digital marketing experience, personally oversees all consulting sessions.

"Your ads are getting clicks, but they're not from people likely to convert. We'll help you focus on quality over quantity." – Surfside PPC

Clients receive a tailored, step-by-step roadmap during consulting sessions, along with two weeks of follow-up support to help implement changes. This includes learning how to properly segment campaigns - such as separating branded and non-branded traffic - and understanding when to use Smart Bidding strategies like Target CPA, which works best with at least 30–50 conversions per month. Next, let’s explore how improving conversion rates can further enhance performance.

Low Conversion Rates

Getting clicks is just the beginning; turning those clicks into conversions is where the real work begins. Surfside PPC focuses heavily on Conversion Rate Optimization (CRO) and improving landing page quality to maximize results. A key strategy they use is Message Match, ensuring that landing page headlines align with ad copy to boost relevance and Quality Scores. They also help clients implement ad assets like call buttons and sitelinks, which can increase click-through rates by 10–25%.

During consultations, clients get advice on mobile optimization (since 60–70% of traffic often comes from mobile devices), testing ad variations, and improving site speed to under 3 seconds. The goal is to shift the focus from vanity metrics like clicks and impressions to meaningful outcomes like leads, sales, and ROI.

"Corey's consultation completely paid for itself. We reduced our cost per acquisition by 30% and increased conversions by 25%." – Verified Client Testimonial, Surfside PPC

This naturally ties into the final challenge: the lack of in-house expertise.

Lack of In-House Expertise

Even with the right targeting and optimized conversions, many businesses struggle because they lack the skills to manage Google Ads effectively. Surfside PPC consultants step in as an extension of the client’s team, offering hands-on support and transferring the knowledge needed to maintain long-term success. Unlike large agencies that juggle hundreds of accounts, Surfside PPC provides personalized attention, with Corey directly involved in every project.

Consulting packages range from a single 90-minute session for $299.00 to three-session packages that include detailed audits and ongoing coaching. These sessions follow a structured "1-2-3-4-5 Training" methodology for 2026, focusing on five critical areas of Google Ads optimization. This ensures clients leave with actionable strategies rather than generic advice.

"Most accounts don't fail because people aren't trying hard enough. They fail because the foundation was shaky from the start, and small inefficiencies stack into huge wasted spend over time." – Rodney Warner, PPC Consultant

Conclusion

Google Ads consulting can make a world of difference for businesses looking to turn ad spend into real results. The gap between wasting 30–40% of your budget and running a profitable campaign often comes down to partnering with someone who understands your business's financial goals - not just how the platform works. Surfside PPC prioritizes conversions and profitability, ensuring every dollar spent contributes to meaningful growth instead of vanity metrics like clicks or impressions.

When you work with Corey Frankosky, you receive personalized attention from an expert who truly understands the nuances of Google Ads. For instance, Surfside PPC has consistently helped clients lower lead costs while increasing job volumes. These outcomes highlight the power of a tailored, data-driven approach that tackles specific challenges, such as poor tracking, ineffective landing pages, or misaligned bidding strategies.

"I work with all clients at Surfside PPC and I am your main point of contact. We are not an Agency with hundreds of clients that don't get paid attention to." – Corey Frankosky, Owner and Founder of Surfside PPC

The value of expert consulting goes beyond immediate fixes. It equips businesses with the knowledge and tools to maintain optimized campaigns over the long term. With packages starting at $299.00 for a 90-minute session, plus access to the latest 2026 training materials, businesses can develop in-house expertise while receiving hands-on guidance. Whether you're launching a new campaign or fine-tuning an existing one, expert consulting turns Google Ads into a dependable engine for growth.

With the right guidance, businesses can achieve sustainable ROI and long-term success.

FAQs

How do I know if my Google Ads account is wasting budget?

Auditing your Google Ads account is a smart way to spot budget waste. Some common red flags include spending that fails to drive conversions, poorly defined targeting, ineffective keywords, or settings that aren’t configured correctly. Regularly reviewing your account can reveal issues like incorrect bidding strategies, irrelevant audience targeting, or tracking mistakes. Fixing these problems can help you cut unnecessary spending, make better use of your ad budget, and boost your ROI.

What should I prepare before a Surfside PPC consulting session?

To make the most of your Surfside PPC consulting session, it's important to come prepared with the right information and tools. Here's what you'll need:

• Business and Campaign Details: Share insights about your products or services, target audience, and sales funnel. This helps the consultant understand your unique needs and challenges.
• Google Ads Access: Ensure your Google Ads account is accessible, along with any relevant performance data. This allows for a thorough technical review during the session.
• Marketing Goals: Be ready to discuss your objectives, whether it's increasing conversions, improving ROI, or expanding your reach. Clear goals help set the direction for the session.
• Expectations: Think about what you want to achieve from the consultation. Setting realistic expectations ensures a productive and focused discussion.

With these steps, you'll be well-prepared to dive into your PPC strategies and get actionable insights tailored to your business.

When should I switch from manual bidding to Smart Bidding?

Switching to Smart Bidding can be a game-changer when you're looking to save time and let automation handle the heavy lifting. While manual bidding gives you full control, it can be incredibly time-consuming. Smart Bidding, on the other hand, uses machine learning to adjust bids in real time, helping you hit specific goals like maximizing conversions, achieving a target CPA, or improving your ROAS.

Consider making the switch when manual bidding starts to feel unmanageable or when it prevents you from quickly adapting to market shifts. Smart Bidding takes care of these challenges, allowing you to focus on strategy rather than constant adjustments.

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