The Search Terms Report is one of the most essential reports for optimizing search campaigns. This report shows you the actual search queries that trigger your ads so you can refine your keyword strategy and optimize your spend. In this post, we’ll cover the Search Terms Report, how to get to it, and how to…
Every time you search on Google and ads are eligible to appear, an auction takes place behind the scenes. I wrote this article to explain how it works and how you can improve your ad campaigns. What is the Google Ads Auction? The Google Ads auction determines which ads appear on a search results page,…
When you create Google Ads campaigns, you enter an auction every time your advertisement is shown. If there is an auction, that means there are bids as well. Since there are so many Google Ads campaign objectives and campaign types, there are different bid strategies you can choose from, including automated bid strategies and automated…
PPC Keyword Tools are vital when finding the best keywords for your business. Keyword research is fundamental when you want to run a successful PPC campaign. Finding that ideal mix of high-converting yet cost-effective keywords is critical. But with billions of searches happening across Google, Bing, YouTube, and more every day, where do you start?…
Thousands of SEO tools can help with everything from keyword research to technical SEO. Since you can’t test every tool available, I have listed 11 of my favorite free Search Engine Optimization tools. These tools cover various SEO needs, from technical audits to content planning. While the free versions often have limitations, they still provide…
Are you looking to boost your business with effective B2B lead generation strategies? You’ve come to the right place. In this article, we’ll explore the top 10 proven methods, offering practical steps to attract high-quality leads and drive growth for your company. Key Takeaways Understanding B2B Lead Generation B2B lead generation involves finding and connecting…
It can be difficult to connect your keyword research and content creation strategies. As you create more content, you want to connect organic search keywords to individual pieces of content. That’s why keyword content mapping is a great strategy that will keep your SEO content organized. You can watch our keyword mapping video below or…
One major question you might have before you start with Google Ads is, “How much does Google Ads cost?” You want to know how much your campaign will cost before running it. Instead of wondering how much you will be charged and how you will be billed, we give you everything you need to know.…
Google Ads Editor is an advanced tool that allows advertisers to make bulk changes to their campaigns and ad groups. It has long been a popular tool among Google AdWords advertisers who want to make bulk changes to their accounts. In this article, we’ll cover Google Ads Editor‘s features, how you can use the tool…
In this blog post, I will cover how to use ChatGPT for keyword research and content ideas. It’s difficult sometimes to find the best topics to write about. In addition, you need to be able to take your keyword list and turn them into content ideas. That’s where ChatGPT can come in and make your…
