Looking to improve your HVAC advertising and attract more customers? Every service company needs new leads consistently, and they can be hard for HVAC companies. Not only is there a lot of competition, but established companies likely have strong advertising and marketing strategies. Implementing Google Ads is an excellent way for HVAC companies to promote…
Negative keywords are an important aspect of optimizing your Bing Ads search campaigns. You need to add them consistently in order to optimize your campaigns and improve your results. Since you are targeting keywords, you also want to exclude some as well. Just a quick note, Bing Ads and Microsoft Advertising are the same platform,…
Google Click ID, commonly referred to as Gclid, is a tracking parameter used in Google Ads. It enables advertisers to track conversions and optimize their ad campaigns effectively. In this article, we will explore what Gclid is, how it works, and the benefits of using it for your advertising campaigns. We will also discuss how…
