Medical practices and doctors must have an online presence that drives leads. Maintaining a high-performing Google Ads account can be a powerful tool for reaching potential patients and growing your practice. This guide will help you set up and optimize a Google Ads campaign for healthcare professionals. Does Your Medical Practice Need Google Ads Help?…
YouTube Advertising has become essential to many businesses’ digital marketing strategies. Implementing effective strategies is crucial to maximizing your budget and achieving the best results. Here are 12 updated YouTube Advertising strategies to help you optimize your campaigns. What is YouTube Advertising? YouTube advertising is a dynamic form of online marketing that allows businesses to…
If you are just getting started with Google Ads, you probably have a lot of questions. Conducting keyword research is crucial at this stage to identify relevant keywords and optimize your campaigns effectively. One of the main things you need to learn about are the different keyword match types for search campaigns. Broad match keywords…
Tracking conversions is crucial for measuring the success of your Google Ads campaigns. One of the most common types of conversions is lead submissions, which often result in a visit to a “thank you” page. This guide will walk you through setting up conversion tracking for thank you pages in Google Ads, ensuring you can…
One of the first terms you may hear as a website owner or as a Digital Marketer is ‘SEO.’ If you are unfamiliar with SEO, you are in the right place. This article will teach you exactly what it is and how it works. First, let’s look at an example of a search engine results…
If you want to learn more about YouTube Advertising, this guide will help you understand the process step by step. By the end of this tutorial, you’ll know how to start your first YouTube video ad campaign. If you are new to creating YouTube ads, the first thing to know is that they are all…
As a dentist, getting your initial base of clients can be challenging. Established practices may have no problem keeping their schedule full. However, newer and expanding practices must drive more weekly and monthly leads. That’s where Dental pay-per-click (PPC) advertising comes in. Let’s explore some PPC strategies and additional dental marketing services that dentists should use. PPC…
Want your Google Ads search campaigns to drive more calls to your business? Google Ads Call Assets, which used to be referred to as Call Extensions, make it easy to add a clickable phone number to your search and display ads. Implementing Call Assets can significantly lift ad performance. Follow these tips to utilize them…
The dental industry is very competitive, especially for new practices. While some dentists stay scheduled year-round with their current patients, others need more leads. That’s where Google Ads for dentists can be very effective. You can target people who are actively looking for a new Dentist. The best part is that each patient can become…
One powerful Google Ads targeting option is Dynamic Search Ads (DSA). In this comprehensive guide, we’ll explore DSAs, how they work, and how you can leverage them to boost your advertising efforts. What are Google Dynamic Search Ads? Dynamic Search Ads are a type of search targeting that uses your website content for targeting instead…
