Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
Attribution models and attribution reports can be a challenge at first, and there’s no one-size-fits-all strategy for every business. As we get more and more data about our website and our conversions, we want to use it to our advantage. I will cover all 6 attribution models in Google Ads below and when you should […]
Google Ads Attribution Models Explained With Best Practices Read More »
SEO and PPC can work hand-in-hand because you need landing pages for your Pay-Per-Click Advertising campaigns and you need high-quality content for your top keywords. If you are consistently driving traffic to a page on your website, you want it to convert at a high rate as well. I listed a 5-step strategy for SEO
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If you are just getting started with Facebook Ads Dynamic Creative, you have come to the right article. We will cover exactly how Dynamic Facebook Creative Ads work and how you can set them up for your campaign. When you create your Facebook Ads campaigns, it can be very difficult to set-up multiple ads in
How To Use Facebook Dynamic Creative Ads Read More »
When you get started with Google Ads search campaigns, two of the main things you need to learn are keyword match types and negative keywords. Once you understand the different types of keywords you can target, you need to know how Google AdWords keyword close variants can impact your campaign. Google Ads Keyword Variations
Keyword Close Variants Best Practices For Google Ads Read More »
Making the most of your Google Ads and Bing Ads budget is essential for running a profitable ad campaign. One of the easiest ways to improve your Google Adwords or Bing Ads account is by utilizing negative keywords. Here, you can find out exactly what negative keywords are and how you can use them in
What Are Negative Keywords? Read More »
When you start running Google Ads campaigns, one of the main metrics you want to improve is Cost-Per-Click (CPC). If you can drive more targeted clicks for a lower cost, it will help you drive more conversions for your business. We cover some simple strategies below to lower Google AdWords CPC. You can start by
6 Ways To Lower Google Ads CPC Read More »
There are 3 major steps when it comes to successful PPC Advertising campaigns. When you are searching for an overview of Pay-Per-Click Advertising best practices, this is the best possible article. It can apply to every type of paid advertising campaigns, and it gives you the basics for getting started and optimizing. Create Optimal PPC
3 Steps to Successful PPC Advertising Campaigns Read More »
Google Ads can be difficult to understand at first. One of the main features you need to learn about is Google Ads Remarketing. You can create Remarketing audiences based on your website, mobile app, YouTube channel, customer lists, and custom combinations. Google Ads Remarketing has been one of the most successful display network advertising strategies
Google Ads Remarketing Set-up and Tutorial Read More »
Check out our Facebook Ads Targeting guide. We cover all of the targeting options for your ads on Facebook. The targeting audiences you use are vital to your campaign success. You can watch our video below, or watch it directly on YouTube. If you keep scrolling below, you will learn more about the different types
Facebook Ads Targeting Guide For Beginners Read More »
One of the important aspects of Google Ads is Geofencing, also known as Geotargeting. You want to make sure you are targeting the best locations for your business. If you only serve a small geographic area, your Google Ads shouldn’t be targeted to other locations. You can start by watching our video tutorial on this
Google Ads Geofencing and Geotargeting Read More »
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