Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
One of the challenges with Google Ads is keeping up with every campaign type. One option advertisers have is the creation of discovery campaigns. What Are Google Ads Discovery Campaigns? Discovery campaigns give you the ability to run advertisements in Google feeds, specifically Gmail, YouTube, and Google Discover. According to Google, you can reach up…
Facebook Ads can be very difficult when you get started. There are different campaign types, ad types, and campaign goals. In addition, every advertiser is going to have different offers, promotions, ads, and landing pages. Below, you will find all of our Facebook Ads Tutorials where we cover targeting, ad creation, conversion tracking, and more.…
Welcome to the Google Display Ads guide by Surfside PPC. We have plenty of different video and article lessons below, and everything is completely free. We cover everything you need to know about Google Display Ads campaigns, the Google Display Network (GDN), and more. Regardless of your business type, there are plenty of strategies you…
If you don’t completely understand negative keywords yet, check out our video and the article below. We cover negative keywords in Google Ads and make them easy to understand. What are Negative Keywords? Negative keywords are used to completely exclude certain words, keywords, and phrases so your search ads do not show for specific search…
Welcome to our Instagram Advertising tutorial. We will guide you through everything you need to know about creating and managing Instagram Ads campaigns. We have videos and articles that will help you launch an Instagram campaign and drive conversions for your business. Instagram Ads Tutorial First, you can start with an overview of creating Instagram…
One of the best PPC Advertising and Social Advertising platforms is Pinterest Ads. You can run all sorts of advertisements across the Pinterest platform and reach people as they browse recipes, fashion, home decor, diy projects, exercises, and more. You can get started by watching our video tutorial below. You can also watch the video…
Google developed a Chrome blocker to block ads that do not meet certain quality standards, including those that are designed to be misleading or annoying to users. This is part of Google’s efforts to improve the overall user experience on the web and to ensure that users are not subjected to low-quality or disruptive ads.…
Actual Cost-Per-Click is generally referred to as Average Cost-Per-Click or Avg. CPC for your Google Ads campaigns. In Google Ads, Actual cost-per-click (CPC) is the amount that you paid each time someone clicked on your ads in a given time period. It is one of the main statistics when it comes to Google Ads campaigns…
One of the best Google Ads search campaign strategies is Single Keyword Ad Groups (SKAGs). It can be a major challenge creating high-quality search campaigns that drive conversions. You need to keep your Ad Groups organized and drive traffic to relevant pages. How do we solve for search intent when we are bidding on hundreds…
If you’ve just created a Google Ads (AdWords) campaign, you are probably curious about how long it takes for your ads to show. Most of the advertisements in a new Google Ads campaign will be reviewed and eligible to appear within 1 day. Many times, your ads will appear within an hour, especially for search…
