Audience targeting has grown over the years in Google Ads. You used to focus on targeting broad affinity audiences in your display advertising and video advertising campaigns. Today, you want to focus on You rRemarketing audiences, similar audiences, In-Market audiences, and custom intent audiences. Google Ads Audiences We will cover everything you need to know…
When you create Google Ads campaigns, you are entering an auction every time your advertisement is shown. If there is an auction, that means there are bids as well. Since there are so many Google Ads campaign objectives and campaign types, there are different bid strategies you can choose from. In the video below and…
The Google Display Planner was offered by Google AdWords as a standalone tool to plan Display Ads campaigns. However, you can’t find the Display Planner tool in the new Google Ads. It has been completely removed from the ‘Tools & Settings’ menu. Below, I will show you how you can plan your Google Display Advertising…
Google Responsive Display Ads can be difficult to understand at first. When you get started with Google Display Ads, one of the main aspects of your campaign is ad creation. Our video tutorial and article below will help guide you through the process. You don’t have to struggle with Google Responsive Display Ads. All the…