Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
Google Responsive Display Ads can be difficult to understand at first. When you get started with Google Display Ads, one of the main aspects of your campaign is ad creation. Our video tutorial and article below will help guide you through the process. You don’t have to struggle with Google Responsive Display Ads. All the […]
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Struggling to grow your medical practice? This article outlines essential medical marketing strategies for 2025. Learn about website optimization, local SEO, and social media tactics that can help you attract and retain patients effectively. Key Takeaways Optimize Your Medical Practice Website A mobile-optimized website is no longer a luxury; it’s a necessity. Given that over
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Top Strategies to Improve Google Ads Click-Through Rate Do you need more clicks on your Google Ads? Improving your Google Ads click-through rate (CTR) can significantly boost performance and make your budget more efficient. In this article, we will share actionable strategies for improving your CTR. Key Takeaways Understanding Click-Through Rate (CTR) in Google Ads
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Understanding how your ads perform against competitors is key. Google Ads has a powerful tool called Auction Insights that gives you the data to refine your strategies and beat the competition. What are Google Ads Competitive Metrics? Competitive metrics in Google Ads, especially in the Auction Insights report, allow you to compare your performance to
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When it comes to Google Ads, one question I receive frequently is whether businesses should run campaigns targeting their brand name. There’s no correct answer – it depends on your specific business, competition level, and market conditions. Let me explain the pros and cons of running branded search campaigns, using real examples, to help you
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Google Ads can be a powerful tool to grow your business, but like any tool, it needs to be used correctly to enjoy the full benefits. Here’s a list of common Google Ads mistakes that marketers often make, along with tips on how to avoid them. Google Ads Mistakes to Avoid Video 1. No Conversion
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Ready to start advertising on Google? Creating your Google Ads account is the first step to reaching customers through the biggest search engine in the world. In this guide, I’ll walk you through it all step by step, with some insider tips along the way. How To Create a Google Ads Account Video Tutorial Watch
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Medical practices and doctors must have an online presence that drives leads. Maintaining a high-performing Google Ads account can be a powerful tool for reaching potential patients and growing your practice. This guide will help you set up and optimize a Google Ads campaign for healthcare professionals. Does Your Medical Practice Need Google Ads Help?
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If you are just getting started with Google Ads, you probably have a lot of questions. Conducting keyword research is crucial at this stage to identify relevant keywords and optimize your campaigns effectively. One of the main things you need to learn about are the different keyword match types for search campaigns. Broad match keywords
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Tracking conversions is crucial for measuring the success of your Google Ads campaigns. One of the most common types of conversions is lead submissions, which often result in a visit to a “thank you” page. This guide will walk you through setting up conversion tracking for thank you pages in Google Ads, ensuring you can
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