Google Ads

Illustration of a complete guide to Quality Score in Google Ads, featuring a browser window with performance trend chart, star rating badge, rising bar graphs, magnifying glass on an ad, and target bullseye
What Is Quality Score in Google Ads? Complete Guide
Truthfully, your Google Ads Quality Score is the ultimate equalizer. Learn exactly how Google calculates your score and discover the steps I use to improve ad relevance, boost expected CTR,... Read more...
Illustration of a Google Ads audit checklist displayed on a desktop monitor with review items, performance charts, and surrounding workspace tools including clipboard, calculator, and analytics icons
Google Ads Audit Checklist: 15 Items to Review
Welcome back to Surfside PPC. If your campaigns are bleeding money, our complete 15-point Google Ads Audit Checklist will help you identify hidden inefficiencies, fix your tracking, and massively boost... Read more...
Illustration of a Google Ads budget calculator displaying clicks, conversions, and cost metrics alongside performance charts and pie graphs on a stylized calculator interface
Google Ads Budget Calculator Tool
Welcome back to Surfside PPC. Stop guessing how much your campaigns will cost. Use our free Google Ads Budget Calculator to instantly estimate your daily spend, clicks, and projected conversions. Read more...
Illustration of how to write Google Ads copy that gets clicks, featuring a marketer reviewing a search ad headline on a desktop monitor with keyword research, performance charts, and notepad nearby
How to Write Google Ads Copy That Gets Clicks
Welcome back to Surfside PPC. Bad ad copy is completely draining your budget. Learn my 9 best Google Ads copywriting tips to write headlines and descriptions that perfectly match search... Read more...
Google Ads Bidding Strategies: Manual vs Automated
Google Ads Bidding Strategies: Manual vs Automated
Every click on Google Ads costs money, and your bidding strategy determines whether that money is well spent. The two main options are manual bidding and automated bidding. Manual Bidding:... Read more...
Illustration comparing Google Ads vs Facebook Ads for better ROI, featuring a desktop search ad with magnifying glass alongside a mobile Facebook ad with social engagement icons connected by arrows
Google Ads vs Facebook Ads: Which Drives Better ROI?
Welcome back to Surfside PPC. Deciding between Google Ads and Facebook Ads? Stop guessing. We break down the costs, ad formats, and ROI differences to help you choose the absolute... Read more...
How to Spot Underperforming Products in Shopping Ads
How to Spot Underperforming Products in Shopping Ads
Underperforming products in Google Shopping campaigns waste your ad budget without delivering results. The key to improving your Return on Ad Spend (ROAS) is identifying these low performers and reallocating... Read more...
google ads gtm lead form tracking google tag manager
Google Ads Lead Form Tracking With Google Tag Manager
Google Ads lead form tracking ensures you know which ads and keywords drive conversions, helping optimize your campaigns and budget. Using Google Tag Manager (GTM), you can track form submissions... Read more...
Google Ads For Beginners
Google Ads For Beginners
Google Ads is a pay-per-click advertising platform that helps businesses reach customers actively searching for their products or services. Here’s a quick breakdown of what you’ll learn: How Google Ads... Read more...
Google Ads Phone Call Tracking With Google Tag Manager
Google Ads Phone Call Tracking With Google Tag Manager
Want to track phone calls driven by your Google Ads? With Google Tag Manager (GTM), you can easily set up call tracking to see which ads and keywords lead to... Read more...
How to Use A/B Testing Tools for Google Ads
How to Use A/B Testing Tools for Google Ads
Running Google Ads without testing can waste your budget. A/B testing, known as "Experiments" in Google Ads, helps you compare two campaign versions - original and modified - side-by-side. This... Read more...
9 Key Google Ads Metrics to Track
9 Key Google Ads Metrics to Track
Running Google Ads without tracking the right metrics is like driving blindfolded - you’ll waste money and miss opportunities. To make the most of your campaigns, focus on these 9... Read more...