Pinterest stands out as a unique platform where users actively seek new ideas, products, and brands. For businesses looking to expand their reach and build brand awareness, Pinterest Ads Awareness Campaigns offer a powerful solution. Let’s dive deep into what makes these campaigns effective and how you can leverage them for your business. Understanding Pinterest…
There is no shortage of networks where we can run online advertising for our business. In addition, there are plenty of ad formats to test on various digital advertising platforms. We can run search ads, shopping ads, video ads, display ads, native ads, social media ads, and more. However, what are the best PPC Advertising…
X Ads has become a powerhouse in digital advertising. This platform offers advertisers a robust set of tools to reach their target audience effectively. Let’s dive into what makes X Ads stand out. X Campaign Objectives X Ads lets you tailor your campaign to specific goals. For consideration objectives, you can choose from video views,…
Search engine optimization requires a long-term effort. While SEO changes every single year, it requires content creation and optimization around your top keywords. A blog post is a fundamental part of an effective SEO strategy. Each blog post functions as an individual webpage that can improve search visibility and user engagement. We put together our…
When I talk to potential Google Ads clients, most of them want more phone calls. If you are a service business, you need phone calls to drive new customers. Are you looking to drive more phone calls for your business through Google Ads? I will teach you how throughout this blog post. Phone calls can…
Tracking conversions is crucial for measuring the success of your Google Ads campaigns. One of the most effective ways to track conversions is by setting up thank you page conversion tracking. This guide will walk you through the process of implementing Google Ads thank you page conversion tracking using Google Tag Manager (GTM). Watch The…
Businesses of all sizes are looking for ways to reach their target audience online. Google Ads, formerly known as Google AdWords, is a pay-per-click advertising platform that offers precision and targeting capabilities to help businesses generate traffic and conversions. One question that comes up all the time is, “Is Google Ads worth it?” This blog…
When you do keyword research and create content around your top keywords, you may run into issues related to keyword cannibalization. To avoid this, ensure that each category page serves a distinct purpose in the customer’s buying journey. If you have multiple articles or pages targeting the same SEO keyword, it may actually decrease your…
When you own a business, you want to create an easy way for your customers to access you directly from anywhere at any time. When searching for businesses, most people Google their needs on the go through their mobile devices. Integrating your business’s phone number using Google Ads, especially through call only ad campaigns, allows…
There are plenty of problems you will run into when you use Google Ads. One of those errors may be that your ad rank is too low for your ads to show for your targeted keywords. First, you can watch the video below to learn why this error happens and how I would recommend fixing…
