It can be difficult to rank high in search engines, but you don’t need hundreds of SEO tips and strategies. All you need to do is follow the 7 long-term SEO techniques below and you can continue to expand your strategy from there. Organic search traffic from Google will help you drive more leads, sales, and revenue for your business over the long-term. Therefore, you need some of the best search engine optimization techniques.
You can watch the embedded video below or watch it directly on YouTube. If you keep scrolling down, you will find the corresponding article as well.
SEO Techniques Video
7 SEO Techniques
There are plenty of search engine optimization techniques that you can use, but we narrowed this article and video down to our seven favorites. These are the 7 SEO best practices that we use below to rank our own websites as high as possible in search engines.
- Research Your Top 100 Keywords, Group Them, and Plan Content
- Create and Update Keyword-Focused Content Every Single Day
- Focus on Creating Comprehensive Content for 1 Topic and its Subtopics
- Create Supporting Visual Content like Videos, Images, and Infographics
- Website Architecture, Internal Links, and Content Hubs
- Improve Top Pages & Optimize For Top Search Queries in Google Search Console
- Increase Backlinks and Use External Links to Websites
When you first start a website, you want to do keyword research for your niche. You should come up with a list of at least 100 keywords to start with. Then, you can create content for those keywords by writing blog posts like this one, creating videos like the one above, creating podcasts, or creating image content to help inform and educate your audience.
Over the long-term, the best thing you can do for your search engine optimization is to create content. And the more your content can target popular keywords, the more organic traffic you will drive. That’s why you need to focus on creating a keyword content map, which you can learn about more by watching the video below.
You should focus first and foremost on creating new content. The best way to improve rankings and search engine traffic is by creating new pages of high-quality content for the topics you cover.
If you’ve already done your keyword research and created content, you want to make sure it is up-to-date as well. Even if you create what’s called ‘Evergreen’ content, you still want to keep it updated. You can also repurpose your blog posts by creating videos, social content, and infographics.
Generally, what you want to do is look at your content that is older than a year and then update the written content on the page. The video below will be helpful when you are creating content that ranks high in search engines.
Creating content hubs aka topic clusters is one of the best strategies to improve your rankings. Essentially, you want to create one main page with a lot of content about a particular subject. Then, you want to create separate pieces of content about the subtopics for that subject. Lastly, you want to link all of pages together.
What you can do for example is create a comprehensive guide about Search Engine Optimization, then you can create separate content like this blog article to expand on the coverage of the topic.
When it comes to SEO, visual content is vital on your website. Search engines will rank websites higher that consistently use screenshots and videos throughout their content. In addition, videos, images, and infographics help people learn about the topic you are covering much faster.
Every time I write a new blog post, I also focus on visual content that can enhance the written content.
One thing that people may not focus on is their website architecture and internal linking. You should always link to relevant pages on your website that will enhance your content. For example, I linked to my pages about keyword research and keyword mapping above.
In addition, your website architecture needs to be as organized as possible. If you have a shop, organized categories are absolutely vital. If you write about investing, taxes, and retirement, you want to create separate sections on your website.
The Google Search Console will give you a lot of insight into your website. You can see your top pages in the Google search engine and track your top keywords. There are plenty of other benefits, which is why it is one of my favorite SEO tools.
For the previous step above, you can also find the existing content you need to improve. You can find where your content is lacking and pages that need improvement in order to get your website to the top of Google’s search results.
We put our Google Search Console tutorial below so you can figure out exactly how to utilize this useful SEO tool.
The #1 way to increase backlinks is to create research-based, comprehensive content. If I can analyze conversion data from 1,000 websites and publish my findings, website owners are going to be more likely to link back to it. In addition, writing guest blogs, joining podcasts or videos for interviews, and consistently creating new blog posts will help you gain backlinks. I do not believe buying backlinks is ever a good strategy.
On the topic of external linking, it’s helpful for your rankings to link to other websites, especially if you don’t have a resource on your website yet. Wikipedia ranks very high and every page has external links to sources of data.
In Summary
There are plenty of SEO techniques, but ultimately the best long-term strategy is to create useful content that helps people learn. Whether people are looking for marketing content, investing tips, recipes, or anything else, you need to stay consistent and keep publishing new content. In addition, keyword research goes a long way to ranking high in search engines for high volume keywords.
Lastly, you might think that once you publish a piece of content that your work is done. However, updating your existing content will help you keep your rankings and improve them over time. If you have any questions, please leave them in the comments section.
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