CTR stands for Click-Through-Rate. When you are running a Marketing campaign, CTR measures the number of clicks per impression. A high CTR generally means that your ads are being viewed and you are using relevant targeting. A low CTR means your ads may not be viewable on every page and/or your targeting is not relevant.…
CPC Stands for Cost Per Click. It refers to the average amount that advertisers pay for a click on their advertisements over the course of an Advertising campaign. For example, if I am running a Google Ads campaign and I drive 100 clicks for a cost of $100, then my cost per click (CPC) is…
CPM stands for Cost Per Mille and it stands for your average cost per 1,000 ad impressions. ‘Mille’ is a latin word that means thousand. CPM is a metric that advertisers use to know how much they are paying for impressions. CPM will vary for every advertising platform depending on who you are targeting and…
