Pay-Per-Click Advertising

Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.

linkedin ads conversion tracking

Set-Up LinkedIn Ads Conversion Tracking 2024

Welcome to our updated LinkedIn Ads Conversion Tracking tutorial for 2023. In this comprehensive guide, we’re going to use Google Tag Manager and LinkedIn Campaign Manager to track conversions on our website. I will go through the step-by-step process of installing and setting up the LinkedIn Insight Tag 2.0 using Google Tag Manager. Then, you

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optimize linkedin ads

10 Tips to Optimize LinkedIn Ads Campaigns

LinkedIn Advertising can be a challenge when you get started. Once you launch your campaign, you need to monitor the results and optimize your LinkedIn Ads campaign. It’s important to understand your target audience, create a compelling offer, use a clear call-to-action, test different ad formats, and optimize your landing page. In my experience, your

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linkedin ads specs sizes

LinkedIn Ads Specs and Sizes: Complete 2023 Guide

LinkedIn advertising provides a powerful way to reach your target B2B and professional audience. But in order to create effective, compliant ads on LinkedIn that drive results, it’s important to understand the various creative specifications and requirements for each ad format. This comprehensive guide will walk through the key specs, dimensions, text limits, file types,

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linkedin ads costs

LinkedIn Ads Costs: Complete Guide For 2024

If you’re looking to dive into the world of LinkedIn ads, you might be wondering about the cost associated with this marketing channel. The truth is, LinkedIn ad costs can fluctuate depending on a variety of factors, such as the target audience, campaign objective, and bid amount. On average, though, LinkedIn ads costs tend to

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linkedin ads b2b

LinkedIn Advertising For B2B SaaS: Tips & Best Practices

LinkedIn Advertising is a great channel for B2B SaaS businesses to drive results. It is one of the few social networks where B2B companies can grow their brand and drive high-quality leads. Luckily for you, the LinkedIn Ads platform is simple and easy to use. The biggest challenge will be testing different ads, offers, audiences,

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linkedin ads targeting

LinkedIn Ads Targeting: Complete Guide for 2023

If you want to get the most out of your LinkedIn Advertising campaigns, you need to understand all of the LinkedIn Ads targeting options. You need to get your advertisements in front of the right people. However, it can be a challenge to understand all of the different audiences you can target. You have endless

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Google Ads Automated Bidding: 7 Types & Core Benefits

One of the main components of a successful Google Ads campaign is your bidding strategy. With Google Ads automated bidding strategies, you can get the best conversion results for your budget. In this article, we will discuss the core benefits of using automated bidding strategies on Google Ads. Core Benefit of Google Ads Automated Bidding

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Google Ads App Campaigns: Complete Guide 2024

The mobile app industry continues to thrive year after year. App revenue is expected to reach an astonishing $613 billion globally by 2025. Developing a useful or entertaining app is a major challenge, but so is Marketing your app to the right people at the right time. Google Ads App campaigns provide a user-friendly, easy-to-use

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exclude mobile apps google display ads

How To Exclude Mobile Apps for Google Display Ads

Browse This Article: In the past, Google made it very easy to remove mobile apps from your Google Ads campaigns. You used to be able to add ‘Adsenseformobileapps.com’ to your Placement exclusions and your Google Display Ads would never show on mobile apps. However, that no longer works. We put together some resources to help

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