There are thousands of marketing tools that you can test. I regularly get emails to try new marketing tools that will help me be more efficient and effective. However, it can be difficult to narrow it down to the tools that work best for my business.
The 9 marketing tools below I use almost every single day to drive more revenue to my business. They will help you create a website, create marketing campaigns, create graphics, manage social media, and more.
Marketing Tools Video
You can start by watching my video below where I cover my favorite tools for growing my business. Each of them serves a different purpose, but all of them are utilized to generate more revenue.
9 Best Marketing Tools
I would say each of the Marketing platforms and tools listed below are leaders in their specific sector. There are plenty of alternatives as well, but these are easy to use, priced competitively, and full of features.
1. Google Analytics
Visit Google Analytics: https://www.google.com/analytics/
Google Analytics is a free marketing tool that allows you to track all of the data on your websites and apps. You can set-up Goals for sales, leads, revenue, and profits. With Google Analytics, it becomes much easier to see your most valuable sources of traffic. If you are looking for a data and website analytics tool, look no further than the Google Analytics.
2. Google Keyword Planner
Visit Google Keyword Planner: https://adwords.google.com/home/tools/keyword-planner/
The Google Keyword Planner is one of the best keyword tools on the internet. You can get access to all sort of keywords that people type in. Keyword Research is one of the best ways to do research for Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). If you are looking for a keyword research tool, look no further than the Google Keyword Planner.
3. Google Search Console
Visit Google Search Console: https://www.google.com/webmasters/
The Google Search Console, also known as Google Webmasters Tools, is a great way to monitor your website in search results. You can see the search queries that people are typing in to find your website. In addition, you can submit your sitemap to the Google Search Console and see your top pages.
If you use the Search Console frequently, it gives you ideas for new content and ideas for optimizing your existing content. If you are looking for ideas for keywords and optimization opportunities, look no further than the Google Search Console.
4. WordPress
Visit WordPress: https://www.wordpress.com
WordPress is one of the top Website Platforms or Content Management Systems in the world. According to their website, they power at least 30% of the internet because WordPress has so many options and customizations. If you are looking for a website development tool, look no further than WordPress.
5. Yoast SEO WordPress Plugin
Visit Yoast: https://yoast.com/wordpress/plugins/seo/
Yoast is one of the best ways to make sure that every single page on your website and your entire website is optimized for search engines. Search Engine Optimization is extremely difficult but Yoast makes it much easier and they even show areas of opportunity. If you are looking for a WordPress Plugin or an SEO tool, Yoast is highly recommended by me.
6. MailChimp
Visit MailChimp: https://www.mailchimp.com
MailChimp is my favorite Email Marketing tool and Email Automation tool so you can not only grow your email list, you can also automate certain messages based on the activity your users take. I use MailChimp for all of my email lists because they make it much easier to send emails to your subscribers.
7. Tailwind
Visit Tailwind: https://www.tailwindapp.com
Tailwind is a Pinterest scheduling tool and an Instagram scheduling tool. You can also get access to Pinterest and Instagram Analytics. Tailwind is one of my favorite marketing tools for Pinterest automation because I can effectively and efficiently manage my Pinterest profile and presence.
8. HootSuite
Visit HootSuite: https://www.hootsuite.com
HootSuite is a great social media scheduling tool for Facebook, Twitter, Instagram, Pinterest, and more. They have free and paid plans so you can choose something that works for your business. I personally use the paid plans and they allow a certain number of scheduled posts. In addition, you can respond to people who message you or mention your social media handles directly through HootSuite.
9. Canva
Visit Canva: https://www.canva.com
Canva is a graphics editing tool for marketers and social media marketers. You can create all sorts of designs, web banners, YouTube thumbnails, logos, website graphics, social media graphics, brochures, posters, and more. If you need Marketing creative, Canva is my favorite tool. There are free plans and paid plans, which will work for every business.
10. SEMRush (Bonus)
Visit SEMRush: https://www.semrush.com
SEMRush is a great competitive analysis tool for free and paid traffic. There is a free version that will give you limited organic and paid information about your website or a competitors website. However, I like using the paid plan because you can track the rankings for your website, find content ideas, find on-page SEO optimization ideas, get PPC Advertising insights, and more.
In Summary
When you are trying to grow your website, grow your traffic, drive more conversions, and increase business revenue with Digital Marketing, you need the right Marketing tools. There are plenty of free and paid Marketing tools and Advertising tools to help you create websites, create content, optimize your SEO strategy, find keyword opportunities, and more.
The tools listed above are tools I use almost every single day. Some are using for Marketing research, others are used for website analytics, and some are Social Media tools. Ultimately, you need to focus on building content to drive more traffic and build an audience. The tools and platforms above are highly recommended by Surfside PPC.
