Track Thank You Page Conversions in Google Ads

Tracking conversions is crucial for measuring the success of your Google Ads campaigns. One of the most common types of conversions is lead submissions, which often result in a visit to a “thank you” page. This guide will walk you through setting up conversion tracking for thank you pages in Google Ads, ensuring you can accurately measure and optimize your lead generation efforts.

Why Track Thank You Page Conversions?

Before diving into the technical setup, it’s important to understand why tracking thank you page conversions is valuable:

1. Measure campaign effectiveness
2. Optimize ad spend
3. Improve lead quality
4. Enhance overall marketing ROI

Video Tutorial

You can watch the video tutorial below or watch it directly on YouTube.

Prerequisites for Thank You Page Conversion Tracking

To successfully track thank you page conversions, ensure you have the following in place:

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1. A Google Ads account
2. A website with a lead submission form
3. A thank you page that users are redirected to after form submission
4. Google Tag Manager (GTM) installed on your website

Make Sure You Have Your Thank You Page Set Up

Step-by-Step Guide to Setting Up Thank You Page Conversion Tracking

1. Configure Your Form Submission Process

Ensure your form is set up to redirect users to a specific thank you page URL upon successful submission. This is crucial for tracking purposes.

2. Install Google Tag Manager

If you haven’t already, install Google Tag Manager on your website. Here’s how:

1. Create a free Google Tag Manager account
2. Obtain the GTM code snippets
3. Install a plugin like WP Code if you’re using WordPress
4. Add the GTM code to your website’s header and immediately after the opening body tag

3. Set Up Conversion Action in Google Ads

Follow these steps to create a new conversion action:

1. In Google Ads, navigate to Tools & Settings > Measurement > Conversions
2. Click the “+” button to create a new conversion action
3. Select “Website” as the conversion source
4. Choose “Create conversion action manually using code”
5. Set the category (e.g., “Contact” or “Submit lead form”)
6. Name your conversion (e.g., “Google Ads Audit Thank You Page”)
7. Configure conversion value and count settings
8. Set conversion windows and attribution model
9. Save the conversion action

4. Configure Google Tag Manager Tags

Now, set up your tags in Google Tag Manager:

1. Create a Google Ads Conversion Linker tag (if not already present)
2. Create a new tag for your thank you page conversion
3. Use the conversion ID and label from Google Ads
4. Set up a trigger for the thank you page URL

Google Ads Conversion Tracking Tag

Google Tag Manager Trigger That Tracks Conversions

5. Test Your Setup

Use the GTM Preview mode to ensure your tags are firing correctly on the thank you page.

6. Optimize Your Google Ads Campaigns

Once your conversion tracking is set up:

1. Ensure your campaigns are optimized for the new conversion action
2. Adjust your bidding strategies if necessary
3. Monitor performance and make data-driven decisions

Best Practices for Thank You Page Conversion Tracking

To get the most out of your conversion tracking:

1. Use clear, descriptive names for your conversion actions
2. Consider assigning different values to conversions based on their importance
3. Regularly review and update your conversion settings
4. Use conversion data to inform your ad copy and landing page optimizations

Troubleshooting Common Issues

If you’re experiencing problems with your conversion tracking:

1. Double-check your GTM implementation
2. Verify that your thank you page URL is consistent
3. Ensure your conversion action is configured correctly in Google Ads
4. Use the Google Tag Assistant for debugging

Conclusion

Tracking thank you page conversions in Google Ads is a powerful way to measure the effectiveness of your lead generation campaigns. By following this guide, you can set up accurate conversion tracking, enabling you to make data-driven decisions and improve your overall marketing performance.

Remember, the key to success in Google Ads is continuous optimization. Use the insights gained from your conversion tracking to refine your campaigns, improve your targeting, and ultimately drive more high-quality leads for your business.