Hair Salon 10-Part PPC Advertising Strategy

In the competitive world of hair salons, attracting new clients and retaining existing ones is crucial for success. Pay-Per-Click (PPC) advertising offers a powerful way to reach potential customers actively searching for hair services. Let’s explore some effective PPC strategies tailored for hair salons.

1. Google Ads: Your Primary PPC Platform

Google Ads should be the cornerstone of your PPC strategy. Here’s how to make the most of it:

Keyword Targeting

Focus on local intent keywords like “hair salon near me” or “best hair stylist in [your city]”
Include service-specific keywords such as “balayage highlights” or “men’s haircut”
Use negative keywords to exclude irrelevant searches and save budget

Ad Assets

Utilize location assets to display your salon’s address
Implement call assets for easy phone bookings
Use sitelink assets to highlight specific services or promotions

Mobile Optimization

Create call-only ads for mobile users looking to book appointments quickly
Ensure your landing pages are mobile-friendly for a seamless user experience

2. Microsoft Advertising: Expanding Your Reach

Don’t overlook Microsoft Advertising as it can offer less competition and potentially lower costs:

Import your best-performing Google Ads campaigns to save time
Use keyword targeting to target people searching for hair salons
Use optimized landing pages to make sure your traffic is converting

Hair salons are inherently visual businesses, making social media platforms ideal for PPC:

Facebook and Instagram Ads

Use carousel ads to showcase different hairstyles or before-and-after transformations
Implement Instagram Story ads for immersive, full-screen experiences
Utilize Facebook’s detailed targeting options to reach your ideal clientele

Pinterest Ads

Create eye-catching Promoted Pins featuring your best work
Target users searching for hair inspiration or specific styles

4. Retargeting: Bringing Visitors Back

Implement retargeting campaigns to re-engage potential clients who’ve shown interest:

Display ads showcasing the services they viewed on your website
Offer special promotions to encourage bookings
Use dynamic retargeting to show personalized ads based on user behavior

5. Video Advertising: Showcase Your Expertise

Video ads can be highly effective for hair salons:

Create short tutorial videos for YouTube ads
Showcase time-lapse transformations in social media video ads
Use Google’s video ad sequencing to tell a story across multiple ads

6. Local Services Ads: For Immediate Bookings

Google’s Local Services Ads are perfect for hair salons:

These ads appear at the very top of search results for local services
You only pay when a potential client calls or messages you directly through the ad
The “Google Guaranteed” badge builds trust with potential clients

7. Seasonal and Event-Based Campaigns

Tailor your PPC campaigns to seasonal trends and local events:

Run “prom season” or “wedding season” campaigns during relevant times
Create special campaigns for local events where people might want to look their best
Advertise holiday-specific promotions or gift card offers

8. Ad Copy and Landing Page Optimization

Ensure your ads and landing pages are compelling:

Highlight your unique selling points (e.g., organic products, specialized techniques)
Include clear calls-to-action like “Book Now” or “Get Your Free Consultation”
Ensure landing pages match the ad content and make it easy to book appointments

9. Budget Allocation and Bid Strategies

Optimize your budget for maximum impact:

Allocate more budget to high-performing keywords and campaigns
Use automated bidding strategies like Target CPA or Maximize Conversions
Adjust bids for different times of day or days of the week based on performance

10. Tracking and Analytics

Implement robust tracking to measure the success of your PPC efforts:

Set up conversion tracking for online bookings and phone calls
Use Google Analytics to understand user behavior on your website
Regularly review performance data and adjust your strategies accordingly

By implementing these PPC strategies, your hair salon can effectively reach potential clients, showcase your expertise, and drive more bookings. Remember, successful PPC advertising requires ongoing optimization and adaptation to changing trends and customer behaviors. Keep testing, learning, and refining your approach for the best results.

Corey Frankosky

My name is Corey Frankosky and I am the founder and owner of Surfside PPC. I created my first website in 2008 at the age of 18 and I have been doing online Marketing for the last 15 years. I started by learning website development, SEO, and Email Marketing. Then, my first professional Marketing job was focused on Paid Advertising campaigns on channels like Google Ads, Microsoft/Bing Ads, Facebook Ads, LinkedIn Ads, and Pinterest Ads. I have been working on PPC Advertising campaigns and working directly with clients on Paid Advertising campaigns for the last 8+ years. I completed my undergraduate degree at Coastal Carolina University and completed my MBA at Coastal Carolina University.