Check out our Google Ads blog. We cover everything you need to know with our Google Ads tutorials, strategies, training articles, and best practices. You can run search, display, and video campaigns on Google AdWords to drive results for your business. You can target search engine keywords to add more leads, sales, and overall conversions.
If you are just getting started with Google Ads, you probably have a lot of questions. Conducting keyword research is crucial at this stage to identify relevant keywords and optimize your campaigns effectively. One of the main things you need to learn about are the different keyword match types for search campaigns. Broad match keywords…
As a dentist, getting your initial base of clients can be challenging. Established practices may have no problem keeping their schedule full. However, newer and expanding practices must drive more weekly and monthly leads. That’s where Dental pay-per-click (PPC) advertising comes in. Let’s explore some PPC strategies and additional dental marketing services that dentists should use. PPC…
The dental industry is very competitive, especially for new practices. While some dentists stay scheduled year-round with their current patients, others need more leads. That’s where Google Ads for dentists can be very effective. You can target people who are actively looking for a new Dentist. The best part is that each patient can become…
One powerful Google Ads targeting option is Dynamic Search Ads (DSA). In this comprehensive guide, we’ll explore DSAs, how they work, and how you can leverage them to boost your advertising efforts. What are Google Dynamic Search Ads? Dynamic Search Ads are a type of search targeting that uses your website content for targeting instead…
The Search Terms Report is one of the most essential reports for optimizing search campaigns. This report shows you the actual search queries that trigger your ads so you can refine your keyword strategy and optimize your spend. In this post, we’ll cover the Search Terms Report, how to get to it, and how to…
When you create Google Ads campaigns, you enter an auction every time your advertisement is shown. If there is an auction, that means there are bids as well. Since there are so many Google Ads campaign objectives and campaign types, there are different bid strategies you can choose from, including automated bid strategies and automated…
One major question you might have before you start with Google Ads is, “How much does Google Ads cost?” You want to know how much your campaign will cost before running it. Instead of wondering how much you will be charged and how you will be billed, we give you everything you need to know.…
Google Ads Editor is an advanced tool that allows advertisers to make bulk changes to their campaigns and ad groups. It has long been a popular tool among Google AdWords advertisers who want to make bulk changes to their accounts. In this article, we’ll cover Google Ads Editor‘s features, how you can use the tool…
Wondering how much Pay Per Click Cost (PPC) advertising costs? You’re in the right place. This article explores what influences PPC costs, the average costs in 2024, and how to get the most out of your PPC budget. Key Takeaways Understanding Pay Per Click (PPC) Advertising Pay-per-click (PPC) advertising is a type of Digital Marketing…
Writing a good Google Ad is crucial for driving conversions and maximizing your ad budget. This article’ll explore practical tips for creating effective ads, from targeting the right audience to crafting compelling headlines and optimizing landing pages. Key Takeaways How to Write a Good Google Ad: Best Practices & Tips for High Conversion Creating effective…
