YouTube Video Remarketing Tutorial

youtube video remarketing

YouTube Video Remarketing Tutorial Video


YouTube Video Remarketing Tutorial Transcript

Alright, what’s up everyone? Welcome to the Surfside PPC YouTube channel. Today we’re gonna be going over youtube video remarketing. Specifically remarketing to people who have viewed your videos before and remarketing to them with another video. So with Google AdWords you’re able to actually link your youtube account because Google obviously owns YouTube. And all that data can connect so that when someone views you’re video, they can get added to a remarketing list for you on AdWords. So I’m gonna show you exactly how to do that in this video.

Video Transcript Part 2

The first thing we need to do is link our YouTube channel to our Google AdWords account. So, in general, you create these under the same google account, the same Google email. So both of mine are under Corey@Surfsideppc.com. So what you wanna do from your main Google ad screen is click on tools, and you wanna click on linked accounts here under setup, which is gonna bring this page up with all the different accounts you can link to your Google Ads account. We’re gonna come down to YouTube here. Click on detail. So this is where you’re gonna link it. So all you really need to do is … it’s not gonna show up here probably just like mine did. So you just need to click add channel here. It’s really quick to do. It’s really easy to do. So just something that you need to do first when you start doing this, these types of campaigns. If it doesn’t work that way, if the user interface changes.

Video Transcript Part 3

YouTube is currently changing to a new creator studio. They’re calling it YouTube Studio. So I don’t wanna really show you how to do it through there because it’s probably gonna change over the next month. So if you ever need to figure out how to do it, just do a quick youtube search. Link YouTube channel to Google AdWords account, Google Ads account, whatever it is. They’re gonna have the updated way to do it always here. So that’s the first step you need to do, is link those accounts.

Video Transcript Part 4

So the next thing you need to do is come back to your Google Ads account. And what we’re gonna do is again click on tools here. So click it again, tools. And what you wanna do is, under shared library, come to audience manager. So, that’s gonna open up this page that basically shows any of the remarketing audiences that you’ve created. You can click here for customized audiences. And since our YouTube channel so connected to our Google AdWords account, all we need to do is click on plus here. Click on YouTube users. You can see there are different options here that you can create your audiences. Just click on YouTube users. And it’s gonna automatically pull up the YouTube channel. So what I can do is just say audience name, all users who viewed videos. And that would create 30 days … anybody whose viewed a video on the Surfside PPC channel is gonna get added to this audience. So if you’re watching this video right now, you’re getting added to my remarketing audience. Now the other option you have under list members is to click, viewed certain videos, viewed any video as an ad, viewed certain videos as ads, subscribers. So there’s all these different things that you can also create.

Video Transcript Part 5

Just something you wanna test. If you have a big YouTube account, you can do subscribers, you can do all these different things. So say, when someone subscribes to my channel I wanna make sure that they also subscribe to my email list. So I’m gonna send them an ad to encourage them to subscribe also to my email list. So just some different options you have here. I’m gonna click on cancel here. I actually already have this created here. So this is all YouTube views. You can see the size. I can use it on the search network. I can use it on YouTube. I can use it on display. I can use it on Gmail. So they’ll also create a similar, to all YouTube viewed audience that you can also use on display here. You can generally use these on YouTube, but my audience seems kind of small.

Video Transcript Part 6

So now what you wanna do is come back to your Google Ads account. We have our channels linked. We have our audience created and population. So what we wanna do is click on add a new campaign. And you can start with a goal. So for us lets just say our goals gonna be leads. Let’s just say I want people to … I don’t really know if I have a goal for this one but let us just pretend I do. I generally prefer leads or sales. Video’s a little bit different. You can do product and brand consideration, brand awareness and reach. It’s not as bad with video because it’s a little bit better. A great way to educate people about your products and services. So there’s no problem with looking at it as a consideration type of campaign. So, I’m just gonna click on leads and we’re gonna do, select a campaign type, video. So it’s gonna say, drive conversions, get more conversions of video ads. That’s fine. So now what it’s saying is type, video campaign. Our goals gonna be leads, subtype, drive conversions.

Video Transcript Part 7

So campaign name, I’m just gonna pretend I’m gonna promote this Ask Surfside PPC our new video series. And ii just want anybody who’s viewed a video from our channel to also know that we have this ask Surfside PPC option for them. They can go to SurfsidePPC.com/ask, ask their question. We can create a video to answer it. So coming back over here, campaign name, let us just do Ask Surfside PPC. Budget, whatever your budget is, just enter it here. I generally recommend starting smaller and increasing as you go. Start and end dates if you want. So network, you can do video partners on a display network. So it’s saying I can’t do it because of the leads. You can do YouTube search results. So if you’re doing different types of goals with your campaign, so brand awareness, reach, things like that, you can do video partners on a display network. So that means, let say, the New York Times, for example, has a video and maybe they have some inventory for Google Ads. So your ad might appear on the New York Times. It might appear on ESPN.com.

Video Transcript Part 8

So wherever your audience is going to, it’s gonna remarket to them. So they display network, your ads will also run very similar to YouTube. It’s just on videos, on those websites. YouTube search results, these show when people are actually searching on YouTube. So if you search something right now, just type in marketing. You’ll see a couple ads come up. But for us, we’re just gonna do YouTube videos here. So languages, I generally just recommend, whatever language that your customers generally speak. So for me, I’m just gonna do English. If you’re targeting people who speak all different languages, you can just keep it wide open. Otherwise, maybe you target people who are speaking Spanish more often. So language just depends on what language your customers speak.

Video Transcript Part 9

Locations, I’m just gonna keep it wide open, United States. You can adjust that depending on what you want. So target CPA, so let’s just assume I’m willing to spend $100 for every time someone asks me a question. So inventory type, so you can do … limited is gonna get rid of sexually suggestive content, explicit content. Expanded, you’re gonna be on basically everything. Any video is open. I generally use standard inventory, it just kind of depends on the content of it. If your marketing something that’s a little bit more sensitive, something like that you might wanna go limited. I’m just gonna do standard because for marketing it’s not … if someones watching a video that’s a little sensitive it’s not too bad. So excluded content, so if you wanna exclude anything. I generally will sometimes. So we’ll just get rid of these things, just exclude them. We’re just not even gonna bother with this. You can exclude types and labels of content. Don’t even worry about that stuff for now.

Video Transcript Part 10

So ad group name, I’m gonna do as all YouTube watchers. So you can narrow it down demographics. You can narrow down where your ads are gonna show with specific keyword targeting, specific topic targeting, specific placement targeting. Keyword targeting again is gonna be contextual. It’s not like the search network where people are actually typing things in. It’s gonna say, “Okay this video matches these types of keywords,” not that someone’s actually typing those in.

Video Transcript Part 11

So under audiences here this is where you’re gonna find … where your remarketing and similar audiences down here. You click on it, YouTube users and all YouTube views. So my audience is 20,000 people. So that’s basically all you have to do, is just add your all YouTube view here. And then you wanna create your video ad. So that’s kind of your main thing here, is under audiences you have to make sure you link your accounts, create your audience, and then you’re just targeting. Anybody who’s visited my YouTube channel and watched a video is gonna be added to this over the last 30 days. It’s been 20,000 different people that I can target now with my Ask Surfside PPC video ad. So you’re gonna take your video, so Ask Surfside PPC. You just copy the URL and it’s gonna pull that up for us. So it’s just gonna be an in-stream ad format. That’s what we want. Final URL, I’m gonna send them to HTTPS … so there. Display URL, I can keep the same exact thing. So Ask Surfside does not fit. Ask Now, so people should be able to get that. We’ll just do Ask Surfside PPC. Just do Ask Surfside. Not many characters here. Maybe I could do ask a question. So ask a question, call to action, ask now.

Video Transcript Part 12

Companion banner, so this is gonna show up alongside your video. So there are the other videos down the right-hand side. A companion banner shows up alongside. You can just auto-generate using videos from your channel. I generally just do that. It makes it so much easier. So for ad name I’m just gonna do Ask Surfside PPC. Add one, click save and continue. And that’s basically it. So, on ad approval, it’s gonna start going after leads. So leads would be set up. I would have to come to tools here, go to my custom conversions under measurement and then set up, so every time someone asks a question I can actually have that back as a lead. So since I want people to be asking questions and interacting with my business, I wanna set that up as my goal. We’re gonna be doing target CPA so I set it up as $100 for every goal, every lead. And then we have our ad group here. We’re targeting all YouTube views so anybody who’s viewed our channel with this video and that’s it. So continue to campaign and that’s exactly how you do it.

Video Transcript Part 13

You can segment different things. So someone watches specific videos. Someone watches a specific video. So one of our popular videos is our Google AdWords tutorial. It has, I think over 250,000 views at this point. So that’s a video I can say, okay, if someone’s watching this video then I’m gonna retarget them with some type of AdWords offer. Whether it’s here buy our AdWords ebook, here buy our AdWords video series, check out our other free video series on AdWords because I know those people are highly interested in that. Ask Surfside PPC, this would actually not be a bad YouTube campaign to run. So just trying to get people to interact with my business, ask me questions, I answer them. It works for me because I can put videos out and monetize them and I get more ideas from people and actual problems that they’re facing that I can fix. So, this is how to do YouTube video remarketing specifically to people who have watched your videos, people who have subscribed to your channel. There’s a lot of different options that you can try.

Video Transcript Part 14

In my experience, this works very well, especially as you have a bigger YouTube channel. So a lot of the people that watch my videos are generally pretty engaged. So it’s always good to retarget if I want to send them a specific offer. I might have a book coming out later this year so I wouldn’t be surprised if I have a YouTube remarketing campaign going out for that. So if you have any questions leave them in the comments. Thank you again for subscribing and for watching our video.

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