Understanding YouTube Advertising Non-Skippable In-Stream Ads

One of the most popular ad formats on YouTube is the 15-second non-skippable in-stream ad. It’s difficult to get a message out there about your brand and your products. Since our attention spans are so short, a quick 15-second ad may be the perfect way to promote, especially when you can’t skip it. You can watch our video below where I cover how to create a non-skippable in-stream ad campaign.

Non-Skippable In-Stream Ads Video Tutorial



What Are YouTube Advertising Non-Skippable In-Stream Ads?

YouTube Advertising Non-Skippable In-Stream Ads are a type of video ad that plays before, during, and after a viewer’s selected video on YouTube. Unlike Skippable In-Stream Ads, viewers cannot skip these ads after the first 5 seconds. Non-Skippable In-Stream Ads are 15 seconds or shorter in length. They can be placed as pre-roll, mid-roll, or post-roll video ads. These ads can be effective because they reach viewers as they are watching content and they cannot be skipped.

How Do YouTube Advertising Non-Skippable In-Stream Ads Work?

When you choose to run Non-Skippable In-Stream Ads, your ads will appear before a viewer’s selected video. Once the ad is finished, the viewer’s selected video will resume. These ads are highly targeted, meaning that they will only be shown to viewers who meet specific demographic and interest criteria that you have set up in your campaign.

Benefits of YouTube Advertising Non-Skippable In-Stream Ads

There are several benefits to using Non-Skippable In-Stream Ads in your advertising campaign. These include:

  • Increased viewer engagement: Because viewers cannot skip these ads, they are forced to watch the entire ad, ensuring that they receive your message.
  • Highly targeted: You can target specific demographics and interests to ensure that your ad is shown to the right audience.
  • Cost-effective: Non-Skippable In-Stream Ads are priced on a cost-per-view (CPV) basis, meaning that you only pay when someone watches your entire ad.

How to Create Effective YouTube Advertising Non-Skippable In-Stream Ads

Creating effective Non-Skippable In-Stream Ads requires a clear understanding of your target audience and the message you want to convey. Here are some tips to help you create effective ads:

  • Keep it short and sweet: Keep your ads short, to the point, and engaging to keep viewers interested.
  • Focus on the first 5 seconds: The first 5 seconds of your ad are crucial as viewers cannot skip the ad during this time. Make sure your ad is engaging from the very beginning to capture their attention.
  • Highlight your unique selling proposition: Use your ad to showcase what makes your product or service unique and better than your competitors.
  • Include a strong call-to-action (CTA): Encourage viewers to take action, whether it be to visit your website or make a purchase.

FAQs about Non-Skippable In-Stream YouTube Ads

What Campaign Goal Should I Use?

When deciding which campaign goals to select, select Brand Awareness and Reach. Non-skippable in-stream ads are best suited for creating top-of-mind awareness and building brand recognition.

How Much Do Non-Skippable In-Stream Ads Cost?

Non-skippable in-stream ads use Target CPM bidding, which means you only pay for impressions. CPM bidding makes it cost-effective to get your message out there and increase brand exposure.

Where Do Non-Skippable In-Stream Ads Appear?

You can promote video content on YouTube, websites, and apps that run on Google’s video partners. It’s a great way to ensure that your viewers see your entire message without skipping your video. It’s worth noting that some non-skippable in-stream ads may also appear on YouTube TV.

In Summary

This should be a good getting-started point if you are interested in creating YouTube Advertising campaigns. Non-Skippable In-Stream ads are great for branding, promotions, and product awareness. Due to their low costs, you can get a lot of video ad views for a small price.

Non-skippable in-stream ads are a powerful advertising tool that allows you to promote your video content effectively. By using this format, you can increase brand awareness, reach your target audience, and ensure that your message is heard loud and clear.

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