When you are creating YouTube Video Advertising campaigns, there are a lot of different options to choose from. One option is to create a video reach campaign with “Efficient reach” (Bumper, Skippable in-stream, or a mix) as the way to reach your goal. You will need to choose the objective of “Brand awareness and reach” when you create a new Google Ads campaign. Then, you need to choose the Video campaign type.
You can start by watching my video below to learn more about campaign creation. In addition, read the blog article for some best practices and FAQs.
What Are Efficient Reach Campaigns?
With efficient reach, you can actually choose a goal to reach more users with your video advertisement. Rather than trying to drive leads, sales, or website traffic, you are choosing branding and awareness. You can use YouTube bumper ads and skippable in-stream ads to help drive brand awareness and unique reach. They are one of the types of Video reach campaigns available through Google Ads.
Efficient Reach YouTube Advertising Campaigns Video
You can watch the video embedded below or view it directly on YouTube.
Efficient Reach Campaign Best Practices
Efficient reach campaigns use your budget to reach the largest number of potential customers with your YouTube Ads. The goal is to maximize ad reach without wasting your budget on uninterested viewers. Here are some tips for creating effective Efficient reach campaigns:
1. Define Your Target Audience
Defining your target audience is critical for efficient reach campaigns. You need to know who you want to reach before you create YouTube Advertising campaigns. Start by identifying your ideal customer, including their age, gender, location, interests, language, and behaviors. YouTube offers several targeting options, including demographic targeting, interest targeting, and topic targeting. Use these options to hone in on your target audience.
2. Create Engaging Ads
Once you know your target audience, it’s time to create ads that will grab their attention. Your ads should be visually appealing, tell a story, and highlight your unique selling proposition. Consider using humor, emotion, or suspense to capture viewers’ attention. Remember, you only have a few seconds to make an impression, so make it count.
3. Use Bumper Ads and Non-Skippable In-Stream Ads
You can use both bumper ads and non-skippable ads when you create a campaign. I would recommend testing different both video ad formats and creating several different videos for each of them. It will only help to improve your campaign performance while reinforcing your brand message.
4. Use Related Videos
Let’s say you want to highlight a promotion that your business is running. In addition to your advertisements, you can show related videos underneath your ad. It makes sense to show related videos that bring more attention to your products or services. If you make educational or entertaining videos, you can gain some new subscribers as well.
5. Use Frequency Capping
You can set frequency caps to ensure your video isn’t reaching the same people too often. For this campaign, I would recommend limiting the number of views per day that your video is shown to the same person.
In Summary
Efficient reach campaigns on YouTube can help you reach your target audience and maximize the number of people you reach with your brand message. It is a cost-effective way to get your brand message across. In addition, you can promote new products or services you are selling.
