What is Pay-Per-Click Advertising (PPC)?

What is PPC Advertising - What is Pay-Per-Click Advertising

You might be asking yourself, what is Pay-Per-Click Advertising or what is PPC Advertising? Our goal is to help you answer that question. PPC Advertising is a popular form of paid online advertising where advertisers pay for each click on their ad. You can target keywords in search engines, audiences, interests, and more with PPC Advertising. Lastly, some of the most popular Pay-Per-Click Advertising channels include Google AdWords, Bing Ads, Pinterest Ads, Google Display Advertising, and Facebook Ads. So what is PPC Advertising?

What is Pay-Per-Click Advertising (PPC)?


What is PPC?

PPC Definition: PPC refers to Pay-Per-Click. When advertisers use PPC Advertising, they pay for each click on their ad. PPC Ads can drive traffic to websites, traffic to apps, phone calls, and more. Pay-Per-Click Advertising has become so advanced that local store owners can tie ad clicks to store visits.

When it comes to online marketing options, Pay-Per-Click advertising (PPC) is one of the oldest and most profitable forms of online marketing. Many business owners wonder if there is any value in running search engine ads. In our experience, it is one of the most valuable short-term and long-term digital marketing strategies. We listed some of the basics of PPC advertising to hopefully answer any questions you may have.

PPC Advertising is a form of Search Engine Marketing

PPC Advertising is one form of Search Engine Marketing. If you use Google AdWords or Bing Ads, you will be paying to market your ads on their search engine. You can target keywords based on search queries that people type in and serve your ad.

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As the words imply, you are paying for each click on your ad. When someone searches for one of your targeted keywords, your ad will show to a potential customer. Every time they click on your ad to visit your website, you pay for each click. You can set a bid when you enter the ad auction.

Is PPC Advertising Worth it?

Yes, because Pay-Per-Click Advertising helps you reach customers in the buying process and when they are ready to convert. Where else can you reach people who are already prequalified and have shown an interest in your products or services? You can drive leads and drive sales using PPC advertising.

PPC can be very lucrative with a great product or service and a strong user experience from the ad to the landing page.

Why Use Pay-Per-Click Advertising?

Ultimately, you want to have a positive return on your ad spend. You need to find the ideal budget that helps you remain profitable and continue to drive new business. Many times, you can maximize your overall results by figuring out your customer lifetime value and matching it up with your PPC efforts. In addition, if you can use PPC Advertising to drive sales and improve your overall business results long term, then you will see the best bang for your buck.

When developing an online marketing plan, it is a great tool for most businesses, regardless of industry, client/customer base, or the type of customer you are trying to reach.

How to Get Started with PPC Advertising

We recommend starting with Google AdWords and Bing Ads. You can find both of our tutorials below, which will help you understand more about how PPC advertising works. Our PPC training videos will give you all the tools you need to create campaigns, track the results, and optimize your budget.

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Google AdWords Tutorial

Google AdWords is the top PPC Advertising channel and it is where we recommend advertisers get started. You can find our tutorial below so once you set-up your account and billing, you can create a great campaign and drive results for your business.



Bing Ads Tutorial

Bing Ads is another major PPC Advertising channel and it is very similar to Google AdWords, but Bing uses Yahoo, AOL, and the Bing search engine network instead of the Google Search Network. You can have ad coverage for your business for most keyword searches on the internet by simply using Google AdWords and Bing Ads.



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