I highly recommend adding Google Ads assets to your campaigns and I would add them at the Campaign level and add some to the Ad Group level. They used to be called Google Ads ad extensions and a lot of advertisers still refer to them as that. However, they have officially been renamed to Google…
If you are just getting started with paid advertising, you probably want to know what Retargeting and Remarketing is. We answer that question so you can understand what Retargeting is and how to use it as an advertiser. First off, the two terms can be used interchangeably. Ever since the initial release of Remarketing ads,…
If you are running your own Google Ads Agency or simply trying to onboard more Google Ads clients, the tips below will be very helpful for getting started. I will show you how to run Google Ads for clients. You need to understand your clients and treat their business like your own. Running successful Google…
If you are a business-to-business (B2B) marketer, you understand the importance of reaching your target audience in the most efficient and cost-effective way possible. One method you can try is B2B pay-per-click (PPC) advertising. In this comprehensive guide, we’ll delve into everything you need to know about B2B PPC advertising, its importance, goals, unique challenges,…
In the video below, we go over how to set-up your first Bing Ads campaign. You can view the video here or click through to YouTube. After you create your account and set-up billing, we show you the step-by-step process of setting up your Bing Ads PPC Advertising. Bing Ads Video Tutorial …
Video Example Check out our video below for the visual example of this blog post. We go over ways in Google AdWords to drive more phone calls to your business. Google AdWords and Bing Ads have made great strides in helping businesses of all sizes drive more qualified phone calls. They can help you not…