I highly recommend adding Google Ads assets to your campaigns and I would add them at the Campaign level and add some to the Ad Group level. They used to be called Google Ad extensions and Google Ads extensions, and a lot of advertisers still refer to them as that. However, they have officially been […]
Google Ads Assets (Ad Extensions): Complete Guide 2025 Read More »
If you are just getting started with paid advertising, you probably want to know what Retargeting and Remarketing is. We answer that question so you can understand what Retargeting is and how to use it as an advertiser. First off, the two terms can be used interchangeably. Ever since the initial release of Remarketing ads,
What is Remarketing? What is Retargeting? Read More »
If you are running your own Google Ads Agency or simply trying to onboard more Google Ads clients, the tips below will be very helpful for getting started. I will show you how to run Google Ads for clients. You need to understand your clients and treat their business like your own. Running successful Google
Google Ads Management: How To Run Google Ads For Clients Read More »
If you are a business-to-business (B2B) marketer, you understand the importance of reaching your target audience in the most efficient and cost-effective way possible. One method you can try is B2B pay-per-click (PPC) advertising. In this comprehensive guide, we’ll delve into everything you need to know about B2B PPC advertising, its importance, goals, unique challenges,
How B2B Companies Can Utilize PPC Advertising Read More »
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