What is Remarketing? What is Retargeting?
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What is Remarketing? What is Retargeting?

ByCorey Frankosky

If you are just getting started with paid advertising, you probably want to know what Retargeting and Remarketing is. We answer that question so you can understand what Retargeting is and how to use it as an advertiser. First off, the two terms can be used interchangeably. Ever since the initial release of Remarketing ads,…

How B2B Companies Can Utilize PPC Advertising
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How B2B Companies Can Utilize PPC Advertising

ByCorey Frankosky

If you are a business-to-business (B2B) marketer, you understand the importance of reaching your target audience in the most efficient and cost-effective way possible. One method you can try is B2B pay-per-click (PPC) advertising. In this comprehensive guide, we’ll delve into everything you need to know about B2B PPC advertising, its importance, goals, unique challenges,…