What is Remarketing? What is Retargeting?

A lot of people ask the question, what is Remarketing? We do our best to answer that question so you can understand what Retargeting is and how to use it as an advertiser. Ever since the initial release of Remarketing ads, they have grown in use and there are new features added every day. What […]

How B2B Companies Can Utilize PPC Advertising

B2B companies in every niche are leveraging the power of PPC advertising to drive more relevant traffic to their businesses website, increase their brand awareness and gain new customers. PPC, or Pay per click advertising, enables B2B companies to capture leads efficiently, in a non-invasive way. As B2B professionals have to create well-targeted campaigns designed […]

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