Negative keywords are an important aspect of optimizing your Bing Ads search campaigns. You need to add them consistently in order to optimize your campaigns and improve your results. Since you are targeting keywords, you also want to exclude some as well. Just a quick note, Bing Ads and Microsoft Advertising are the same platform,…
If you don’t completely understand negative keywords yet, check out our video and the article below. We cover negative keywords in Google Ads and make them easy to understand. What are Negative Keywords? Negative keywords are used to completely exclude certain words, keywords, and phrases so your search ads do not show for specific search…
Making the most of your Google Ads and Bing Ads budget is essential for running a profitable ad campaign. One of the easiest ways to improve your Google Adwords or Bing Ads account is by utilizing negative keywords. Here, you can find out exactly what negative keywords are and how you can use them in…