Microsoft is well known for providing a great experience and high-quality tools for its users. One tool for advertisers is the Microsoft Advertising Editor, which is available to everyone with a Windows or Mac computer.
What is Microsoft Advertising Editor?
Microsoft Advertising Editor is a PPC Advertising campaign management tool that allows you to work on your Microsoft Advertising campaigns. You can make changes offline, make bulk edits to your campaigns, publish campaign changes, and download changes that you have made online.
When it comes to updating Microsoft Advertising campaigns, you can improve your efficiency and improve as a PPC campaign manager. Ultimately, it is a tool that helps users to save time and improve the overall performance of their search marketing campaigns.
Bing Ads Editor is Now Microsoft Advertising Editor
If you previously used the Bing Ads Editor, this is the same exact tool. When Microsoft changed the name of Bing Ads to Microsoft Advertising, they also rebranded the editor tool.
Microsoft Advertising Editor Screenshot
How To Use Microsoft Advertising Editor
While using Microsoft Advertising Editor features can be complicated, the steps below will help you get started.
1. Download and Install Microsoft Advertising Editor
First, you want to head to the official download page here. You can choose whether you want to download the Desktop or the Mac version based on your computer.
2. Launch Microsoft Advertising Editor
3. Click on Get Started or Import Campaigns From Google Ads
4. Sign-In To Your Microsoft Advertising Editor Account
5. Download Your Microsoft Advertising Campaigns
6. Choose All Campaigns and Download Everything
7. Launch Your Account After You Download Campaigns
If you need help on how to use Bing Ads Editor, luckily Microsoft has created a great guide and everything you need to use this great piece of software.
How to Download Microsoft Advertising Editor
I decided to put the link below in case you want to download Microsoft Ads Editor for your Windows PC or Apple Macbook.
You can download Microsoft Ads Editor Here if you click the link, download, and then install. It is 100% free and there are no added charges for using it.
Benefits of Microsoft Advertising Editor
There are plenty of features and benefits when you want to make campaign changes offline and make bulk changes. I listed some of the main reasons you should use an Ads Editor to manage your campaigns.
1. Make Bulk Edits
With the Microsoft Advertising Editor, users can copy optimized campaigns and paste them into a different account. You can also make bulk changes to advertisements, bidding, keywords, keyword match types, and more.
If you want to make bulk changes to keywords, ads, extensions, and more, then you want to use a tool like Microsoft Advertising Editor.
2. Campaign Management Made Easy
When you work in the web interface, making changes can be a hassle and it will take a lot of time. You may have to navigate to different Ad Groups, create multiple advertisements, update keywords one at a time, and make bid changes one by one. While you can make bulk changes from the web interface, using an Advertising Editor makes everything much easier.
3. Free and Easy to Use
You do not need to pay for the software and the set-up process takes less than 5 minutes. All you need to do is download the software, install it, sign-in to your Microsoft Advertising accounts, download your account campaigns, and get started with your changes.
4. Import From Google Ads
Microsoft Advertising is very similar to Google Ads. Since they are so compatible, you can import campaigns directly from Google Ads.
5. Work Offline
If you do not have internet access or you prefer to make changes before you publish them online, you can do that with editor. Your changes will only be active when you publish them online. All you need to do is make sure you download the changes you have made from the web interface.
In Conclusion
Since its launch, Microsoft has received positive feedback about the app because of its ease of use. In my experience, the tool has continued to improve as it used to have more bugs. Microsoft ads editor is quite efficient when it comes to managing multiple accounts, which helps to save a lot of time. In addition, the new visual design was revitalizing, simple, and much easier to use. Get started with this software today to manage your Microsoft PPC Advertising campaigns.
