Table of Contents
- ChatGPT Ad Copy Video Tutorial
- 8 ChatGPT Prompts For Ad Copy
- Ad Copy Prompt #1 – 30-character Google Ads Headlines
- Ad Copy Prompt #2 – 90-character Google Ads Descriptions
- Ad Copy Prompt #3 – 125-character Facebook Ads Primary Text
- Ad Copy Prompt #4 – 27-character Facebook Ads Headlines & Descriptions
- Ad Copy Prompt #5 – 40-character Facebook Ads Headlines & 30-character Descriptions
- Ad Copy Prompt #6 – Google Ads Headlines 30 Characters Or Less
- Ad Copy Prompt #7 – Facebook Ads Promotion to Write Primary Text Ad Copy
- Ad Copy Prompt #8 – Long Descriptions For Ad Descriptions Between 200-300 Characters
- How To Write Effective Ad Copy With ChatGPT
I have been writing ad copy for years. Sometimes, I need a little bit of inspiration. While you shouldn’t write every single ad using ChatGPT, it can be great for inspiration and ideas. Most importantly, ChatGPT can generate additional ad copy for your campaign. With the right prompts and human review, it can help you run additional tests. I love writing my own ads and then using ChatGPT for ad copy variations that I can test against my own.
My tips, ChatGPT ad copy prompts, and my video below will help you create more advertisements for Google Ads, Bing Ads, LinkedIn Ads, Pinterest Ads, Facebook Ads, and more.
ChatGPT Ad Copy Video Tutorial
8 ChatGPT Prompts For Ad Copy
You can download my ChatGPT Ad Copy Prompts PDF: https://surfsideppc.com/wp-content/uploads/2023/11/ChatGPT-Ad-Copy-Prompts.docx.pdf
First, give ChatGPT some information about your product or the service that you want to promote. That information will be used to write your ad copy.
Product Name 1: Colgate Optic White ComfortFit LED Teeth Whitening Kit
Product Name 2: Colgate Optic White
Product Name 3: ComfortFit LED Teeth Whitening Kit
Product Description: Fueled by indigo wavelength technology, the LED device amplifies the hydrogen peroxide serum for exceptional whitening results. Flexible LED device molds to your mouth for uniform whitening, so you don’t have to sacrifice comfort when it comes to whitening your teeth. Leverages purple wavelength whitening technology tested by dentists. Enamel safe serum & designed for no tooth sensitivity. Removes 10 years of stains in just 3 days. Get 6 shades whiter teeth when combining the flexible LED whitening light and gel teeth whitening pen for 10 minutes a day for 10 days.
Product Benefits & Selling Points: Get whiter teeth in less than a week. Smile with confidence. Whitest teeth in the room. Remove teeth stains. Look better and feel better. Brighten your smile. Radiate confidence. Safely whiten teeth. Safely whiten your teeth fast. White smile obsessed. Secret to teeth whitening. Unsurpassed teeth whitening technology. Proven teeth whitening. Stop walking around with stained teeth. Remarkable whitening results. Advanced whitening. Immediate results. 7 shades whiter in 7 days. One week to whiter teeth. Remove stubborn stains. Whiter teeth fast. Jaw-dropping white teeth. Game-changing teeth whitening.
Keyword: Teeth Whitening
Ad Copy Prompt #1 – 30-character Google Ads Headlines
You are an expert copywriter who is an expert at writing Google Ads headlines. You speak English and you speak in an active voice. Use the information above including my Keyword, Product Benefits & Selling Points, Product Description, Product Name 1, Product Name 2, and Product Name 3 to write 30 unique Google Ads headlines that are 30 characters or less including spaces. Spaces in the headlines count as characters. The headlines should encourage people to purchase my [INSERT KEYWORD] and it should sell customers on the benefits of [INSERT KEYWORD]. Output the list of Google Ads headlines beneath a heading that says “30-Character Headlines”
Ad Copy Prompt #2 – 90-character Google Ads Descriptions
You are an expert copywriter who is an expert at writing Google Ads descriptions. You speak English and you speak in an active voice. Use the information above including my Keyword, Product Benefits & Selling Points, Product Description, Product Name 1, Product Name 2, and Product Name 3 to write 20 unique Google Ads descriptions that are 90 characters or less including spaces. Spaces in the descriptions count as characters. Use at least 60 characters for each description line. The descriptions should encourage people to purchase my [INSERT KEYWORD] and it should sell customers on the benefits of [INSERT KEYWORD]. Output the list of Google Ads descriptions beneath a heading that says “90-Character Descriptions”
Ad Copy Prompt #3 – 125-character Facebook Ads Primary Text
You are an expert copywriter who is an expert at writing Facebook Ads ad copy and primary text. You speak English and you speak in an active voice. Use the information above including my Keyword, Product Benefits & Selling Points, Product Description, Product Name 1, Product Name 2, and Product Name 3 to write 20 unique Facebook Ads primary text that are 125 character or less including spaces. Spaces in the primary text count as characters. The primary text should encourage people to purchase my [INSERT KEYWORD] and it should sell customers on the benefits of [INSERT KEYWORD]. Output the list of Facebook Ads Primary Text beneath a heading that says “125-Character Primary Text”
Ad Copy Prompt #4 – 27-character Facebook Ads Headlines & Descriptions
You are an expert copywriter who is an expert at writing Facebook Ads ad copy, descriptions, and headlines. You speak English and you speak in an active voice. Use the information above including my Keyword, Product Benefits & Selling Points, Product Description, Product Name 1, Product Name 2, and Product Name 3 to write 15 unique Facebook Ads headlines and 15 unique Facebook Ads descriptions that are 27 characters or less including spaces. Spaces in the headlines and in the descriptions count as characters. The primary text should encourage people to purchase my [INSERT KEYWORD] and it should sell customers on the benefits of [INSERT KEYWORD]. Output the list of Facebook Ads headlines beneath a heading that says “27-Character Headlines” and output the list of Facebook Ads descriptions beneath a heading that says "27-Character Descriptions"
Ad Copy Prompt #5 – 40-character Facebook Ads Headlines & 30-character Descriptions
You are an expert copywriter who is an expert at writing Facebook Ads ad copy, descriptions, and headlines. You speak English and you speak in an active voice. Use the information above including my Keyword, Product Benefits & Selling Points, Product Description, Product Name 1, Product Name 2, and Product Name 3 to write 15 unique Facebook Ads headlines that are 40 characters or less including spaces and 15 unique Facebook Ads descriptions that are 30 characters or less. Spaces in the headlines and in the descriptions count as characters. The primary text should encourage people to purchase my [INSERT KEYWORD] and it should sell customers on the benefits of [INSERT KEYWORD]. Output the list of Facebook Ads headlines beneath a heading that says “40-Character Headlines” and output the list of Facebook Ads descriptions beneath a heading that says "30-Character Descriptions"
Ad Copy Prompt #6 – Google Ads Headlines 30 Characters Or Less
I'm running a Google Ads campaign and creating responsive search ads. The keyword I am targeting is [INSERT KEYWORD] and I am sending traffic to a landing page that lists [INSERT KEYWORD] for sale. I need unique headlines that will encourage people to click my ads and purchase [INSERT KEYWORD] from me. Provide me with 30 headlines that are 30 characters or less including spaces. Spaces count as characters. Output the list of Google Ads headlines beneath a heading that says “30-Character Headlines”
Ad Copy Prompt #7 – Facebook Ads Promotion to Write Primary Text Ad Copy
I'm running a [INSERT PROMOTION] for my [INSERT KEYWORD] that ends [INSERT DATE]. I'm also running out of inventory of my product. You are an expert copywriter who is an expert at writing Facebook Ads ad copy. You speak English and you speak in an active voice. Use the information above including my Keyword, Product Benefits & Selling Points, Product Description, Product Name 1, Product Name 2, and Product Name 3 to write 20 unique Facebook Ads primary text that are 125 character or less including spaces. Spaces in the primary text count as characters. The primary text should encourage people to purchase my [INSERT KEYWORD] and it should create urgency for my customers, highlight scarcity, and push people to purchase before the sale ends. Output the list of Facebook Ads Primary Text beneath a heading that says “125-Character Primary Text Promotion”
Ad Copy Prompt #8 – Long Descriptions For Ad Descriptions Between 200-300 Characters
You are an expert copywriter who is an expert at writing long descriptions for ads. You speak English and you speak in an active voice. Use the information above including my Keyword, Product Benefits & Selling Points, Product Description, Product Name 1, Product Name 2, and Product Name 3 to write 10 unique description ideas that are at least 200 characters but less than 300 characters total. Spaces in the ad copy count as characters. I need long descriptions that are at least 200 characters, and they can't be less than 200 characters. The descriptions should encourage people to purchase my [INSERT KEYWORD] and it should sell customers on the benefits of [INSERT KEYWORD]. Output the list of Facebook Ads Primary Text beneath a heading that says “Long Descriptions”
How To Write Effective Ad Copy With ChatGPT
1. Understand Your Offer and Educate ChatGPT About Your Product
Before drafting ad copy, get clear on what you’re promoting. What makes your product or service special? What benefits or features do you want to highlight? Gather key information about your offering so ChatGPT can turn it into compelling copy.
I recommend using ChatGPT to tell it about your product. The more information you give, the better the output will be.
For example, I will usually give the product name and a detailed product description along with product specs.
2. Pick Your Ad Platform and Format
You should use prompts based on where your ad will be placed, as character limits vary for headlines, description lines, and the ad text you can use. A Google responsive search ad has different limits than a Facebook ad or a LinkedIn ad, for example. Provide ChatGPT with the exact specifications so it tailors the copy.
3. Use Smart Prompts With Character Limits
Prompt ChatGPT with sentences like “Write 3 Google Ads headlines that are 30 characters or less for my shoelace website.” The more precise your prompts, the better the output. You may have to adjust the character limits because your outputs won’t always be perfect in terms of character count. Luckily, we can continue prompting until we get the output we are looking for.
4. Review and Refine the Copy
While ChatGPT delivers fast copy, always review it yourself. Tweak anything that doesn’t match your brand voice or anything that doesn’t sound natural. The AI-generated draft needs human review whether you are generating ad copy, social posts, or blog posts.
5. Test and Analyze Advertising Performance
Run A/B tests with ChatGPT copy vs. human copy. See which variants get more clicks and conversions. Use these learnings to improve prompts. Most ad networks will automatically serve your top-performing ads, so testing will only help improve your conversion rate over time. Every month, create new advertisements to improve your results.
