There are a variety of methods you can use to increase your website traffic. The main challenge you will have focusing on long-term traffic strategies every single day. Your website traffic is not going to go from 10 visitors to 10,000 visitors overnight. You need to understand that the work you put in today will take time to come to fruition. In addition, the more you understand how your competitors drive traffic will help you increase the number of people visiting your website as well.
How to Increase Your Website Traffic
13 Website Traffic Strategies
The strategies below are the methods I use for any website I create and any client I manage. The websites that receive the most sessions and page views use the methods below day after day, week after week, month after month, and year after year.
1. SEO Keyword Research
Find the top keywords for your business using keyword research strategies. You can watch the video below to learn more about finding the top keywords for your business and coming up with a list of content ideas.
Recommendation: Use the Google Keyword Planner and UberSuggest to find keywords that are the most relevant for your business.
2. Create High-Quality Content
You need to consistently create high-quality content around your top keywords. High-quality content can be written articles, videos, podcasts, and images that can solve a problem that your customers are facing. Content needs to be relevant and you need to put together user-friendly articles and informative videos that your customers will love.
Recommendation: Solve a problem with your content and ensure that it is better than every competitor who is targeting the same keyword. You need your customers to think it is the best piece of content to solve their problem because then Google will believe it is the best piece of content too.
3. Update Existing Content
Next, the content on your website needs to be fresh and relevant. If I write an article about website traffic strategies in 2014, the strategies will change year after year. It is important to keep the articles you already have published updated because Google rewards fresh content and you can share it on social media every year.
Recommendation: Keep the content on your website fresh and keep improving it. Do not create new pages for keywords you are already targeting, update your existing content and even update the publish date.
4. Take Traffic From Competitors
One thing you should focus on is creating better content around your competitor’s top keywords. You can watch the video below for more information. The main thing you want to do is competitive analysis, find the keywords your competitors are ranking for, and improve your content for those keywords.
1. Go to Alexa.com and enter your own website.
2. Find some of the top competitor websites that come up on Alexa.
3. Take the competitor’s website and put it into the Google Keyword Planner.
4. Take the competitor’s website and put it into Ubersuggest.
5. Find a list of the keywords that are the most relevant in the Keyword Planner and the most popular in Ubersuggest.
5. Improve Website User-Experience
You can keep people on your website longer when you create an easy-to-use website and use internal linking. People should be able to find content easily and learn exactly what they want to when they visit your website. In addition, a website with a high-quality user experience will lead to more direct traffic in the long run as well.
6. Email Marketing
Your email list will be a list of people who are interested in the new and existing content that you produce. You absolutely want to build an Email List and use it to share your content and your promotions. An email list can be a huge source of traffic and it is one of the best long-term strategies you can follow.
7. Social Media Marketing
You will gain additional traffic when you share content & focus on the top social media channels for your business.
8. Repurpose Content
When you create a video or write an article, you should create it in other formats as well. By repurposing your articles, videos, podcasts, and images, you can reach people who consume content in different forms. Some people prefer to read a blog article, while others prefer to watch a video. There are also a lot of tools to repurpose content that can be very helpful.
9. Build Backlinks
In my opinion, backlinks should be built naturally when you create comprehensive content on your website. In addition, you should make connections, create great content, create shareable content, and even ask for backlinks. The strategy below can help as well, and additional backlinks can not only drive referral traffic, but it will also help with your SEO efforts.
10. Guest Blogging, Podcasting, and Videos
As you start to grow and gain more traffic, you should promote your brand using other brands. One popular option is to create a lead magnet for the readers, viewers, and listeners of other popular blogs, YouTube channels, and podcasts. You can also gain backlinks from established brands if you are guest blogging or if they write show notes.
11. Facebook Groups
A lot of people use Facebook Groups to learn about a variety of topics. You should be active in a Facebook Group or create your own if you can solve the problems people are facing. In addition, if you have your own Facebook Group, you have people who are going to be interested in the new content you produce.
12. Reddit & Reddit Community
One popular option is to share your content on Reddit or even create your own Community. I have joined podcast communities on Reddit and the new podcasts will be posted immediately to the subreddit.
You should avoid linking to your website on Reddit unless you are solving a specific problem. If someone asks how to create YouTube videos, and you have a guide that will be helpful on your website, then you can answer that question with your website URL.
13. Quora
On Quora, you can answer questions and use your website to provide more details for users. It is a long-term strategy that can be difficult to implement, but if you can answer 5-10 questions per day and link back to relevant pages on your website, it can help you grow your traffic over the course of time.
Final Takeaways
If you are wondering how to drive website traffic for your business, you should start with keyword research and content. From there, you can start to build an audience on social media and an email list where you can share your content. If you can build a community with a Facebook group, your Twitter page, your Pinterest profile, a YouTube channel, an email list, your Instagram profile, your TikTok account, or any other channel, it can help drive consistent traffic. Ultimately, you want to maximize your organic search traffic and find the best social media channels for your business.
