Google Trends: Complete Guide For 2023

What is Google Trends?

Google Trends is a tool provided by Google that is entirely free to use that provides data on trending topics, keywords, subjects, and phrases in any industry. The tool analyzes Google searches across platforms like Google News, YouTube, and the general search. It provides real-time data on the number of searches, and the current trends, identify subtopics or related topics and review the search within a geographical area. The information provided can provide you with insights into your target audience and what interests them as you prepare a content strategy or boost your SEO for your website.

Google Trends Video Tutorial

You can find our complete Google Trends tutorial below or directly on YouTube. You can learn exactly how to use this amazing free tool offered by Google. For some industries and websites, Google Trends is a must-use Marketing tool.
 


7 Ways to Use Google Trends

Google trends can be used in several ways to boost your marketing efforts and drive traffic to your website or social media. You can use the data from Google Trends to create relevant content for your target audience in real time. Here are some great ways to use Google Trends to stay competitive in your industry.

  1. Market Research
  2. If you are about to launch a new product, promotion, or brand, you need to perform thorough research. With Google Trends, you can learn more about the interest in your product or service and understand the market you plan to launch in. You can use Google Trends to filter to specific locations by simply clicking on the map on the data page.



  3. Generate Blog Post Ideas
  4. Google Trends canhelp you find new and exciting topics to add to your blog and increase your SEO. It’s a sure way to find topics your target audience is interested in and can lead them to your website by including trending keywords and phrases that you find using this tool.

  5. Social Media Strategies
  6. Finding great topics through Google Trends can be effective for your social media strategies. In order to grow your following, you need your brand to stay on trend and relate better to your audience, which can be a daunting task. Google Trend shows you the data your audience is currently looking into to help you plan future posts.

  7. Improve SEO
  8. Google Trends is an effective tool to help you find trending keywords that can help you boost your SEO for your website. The trends will show the popularity of your chosen keywords over time, and you can adjust the date range to look over any timeframe to better distinguish trends and fads. It can help you avoid keywords that may not help and find related keywords that could potentially boost your website traffic.

  9. Discover Related Topics
  10. You can find related topics that can help you plan for future content for your brand through Google Trends. By selecting the Related Topics table, you can review fresh insights into other topics similar to yours that people are interested in. You can use these to generate ideas for upcoming content plans for your social media accounts or your website’s blogs.

  11. Find Seasonal Trends
  12. Some products and services perform better at different times and seasons throughout the year. Using this feature can help you determine the best times to advertise for your brand depending on seasonality to boost your sales and increase your traffic when it matters the most. You can ensure your brand stays relevant.



  13. Monitor Competitors
  14. Within the Google Trends tool, you can use the compare feature to monitor your competitors to see how well they are doing compared to your brand. You can compare up to five search terms or competitors and leverage Google Trends to always stay one step ahead and analyze how you can improve when needed.

    How Use Google Trends for Marketing

    Marketing your business or brand means you need to stay up to date on the latest trends to stay relevant in any industry. It isn’t always easy to keep up with the fast-paced changes, and you consistently need to be researching what’s trending. Thankfully, Google Trends is a tool that provides marketers or business owners with a service that analyzes and compares data to better understand what is popular in any industry. Read on to learn more about what Google Trends for marketing is and how to use it to make the most out of your marketing campaigns.

    In Summary

    Using Google trends as a marketer can provide valuable insights to help you plan your content strategies, understand trending topics, and improve your SEO. You’ll be able to ultimately boost your traffic and increase your revenue by creating and updating your content to what’s trending at the right times. Ensure you’re always one step ahead of the competition by understanding what your target audience is searching for.

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