Google Ads Thank You Page Conversion Tracking Using Google Tag Manager

Tracking conversions is crucial for measuring the success of your Google Ads campaigns. One of the most effective ways to track conversions is by setting up thank you page conversion tracking. This guide will walk you through the process of implementing Google Ads thank you page conversion tracking using Google Tag Manager (GTM).

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Why Track A Thank You Page?

Thank you page conversion tracking allows you to measure when a user completes a desired action on your website, such as filling out a form or making a purchase. By implementing this tracking, you can gain valuable insights into the performance of your Google Ads campaigns and optimize them for better results. You can track any confirmation page as a conversion in Google Ads. It can include anything from a new lead, a newsletter subscription, to someone purchasing a product.

Setting Up Your Thank You Page

Before diving into the technical setup, ensure you have a dedicated thank you page on your website. This page should be displayed to users after they complete the desired action. If you’re using WordPress with a form plugin like WP Forms, follow these steps:

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1. Create a new page in WordPress to serve as your thank you page.
2. In your form settings, set the confirmation to redirect to the URL of your thank you page.
3. Test your form to ensure it redirects properly after submission.

Installing Google Tag Manager

Google Tag Manager (GTM) simplifies the process of adding and updating marketing tags on your website. To install GTM:

1. Create a free Google Tag Manager account if you don’t have one already.
2. In your GTM account, locate your container code.
3. Install the WP Code plugin on your WordPress site.
4. Go to Code Snippets > Header and Footer in your WordPress dashboard.
5. Paste the first part of the GTM code (with the <script> tags) in the header section.
6. Paste the second part of the GTM code (with the <noscript> tag) in the body section.
7. Save your changes.

Creating a Conversion Action in Google Ads

Next, set up a conversion action in Google Ads:

1. Log in to your Google Ads account.
2. Navigate to Tools & Settings > Measurement > Conversions.
3. Click the “+” button to create a new conversion action.
4. Select “Website” as the conversion source.
5. Choose “Use Google Tag Manager” as the tracking method.
6. Set up your conversion details:
   • Name: e.g., “Thank You Page View”
   • Category: Choose “Contact” or “Submit lead form”
   • Value: Select “Use the same value for each conversion” and set it to 1
   • Count: Choose “One”
7. Set your conversion window and attribution model as desired.
8. Click “Create and Continue” to finish.

Configuring Google Tag Manager

Now, set up your tags in Google Tag Manager:

1. In your GTM account, create a new tag.
2. Choose “Google Ads Conversion Tracking” as the tag type.
3. Enter your Conversion ID and Conversion Label from Google Ads.
4. Set up a trigger for the tag:
   • Choose “Page View” as the trigger type.
   • Set the trigger to fire on “Some Page Views”
   • Add a condition: “Page URL contains thank-you” (adjust based on your thank you page URL)
5. Save and name your tag (e.g., “Google Ads – Thank You Page Conversion”).

Additionally, ensure you have the Google Ads Conversion Linker tag:

1. Create another new tag.
2. Choose “Google Ads Conversion Linker” as the tag type.
3. Set it to fire on “All Pages”.
4. Save and name this tag (e.g., “Google Ads – Conversion Linker”).

Testing Your Conversion Tracking Setup

Before publishing your changes, test your setup:

1. In GTM, click “Preview” to enter debug mode.
2. Navigate to your website and complete the form submission process.
3. Check if the conversion tag fires on your thank you page.
4. If everything looks correct, publish your GTM container.

Optimizing Your Google Ads Campaign

Finally, ensure your Google Ads campaign is optimized for the new conversion:

1. In your Google Ads account, go to your campaign settings.
2. Under “Conversions,” select your new thank you page conversion.
3. Adjust your bidding strategy if needed to focus on this conversion.

Conclusion

Implementing Google Ads thank you page conversion tracking using Google Tag Manager is a powerful way to measure the success of your campaigns. By following this guide, you’ll be able to track conversions accurately, gain valuable insights, and optimize your advertising efforts for better ROI.

Remember to regularly review your conversion data and adjust your campaigns accordingly. With proper tracking in place, you’ll be well-equipped to make data-driven decisions and improve your Google Ads performance over time.