How Orthopedic Care Clinics Drive More Leads
Google Ads For Orthopedic Surgeons and Orthopedists
Every orthopedic surgeon and orthopedist should consider leveraging Google Ads campaigns to boost patient acquisition. Google Ads enables your practice to showcase highly targeted ads exactly when individuals are actively searching for specific orthopedic procedures or care. These advertisements appear prominently at the top of search results, granting your practice immediate visibility. As a result, motivated patients will discover your specialized services, learn about your expertise, and ultimately schedule consultations or treatment sessions.
Need help with Google Ads? Surfside PPC can provide effective management so you can focus on your patients! Simply request service using the button below.
Why Orthopedists Should Run Google Ads
For orthopedic surgeons and orthopedists, Google Ads provides unique benefits by capturing genuine “buyer intent.” Unlike social media campaigns that broadcast messages to users who might not be actively looking for orthopedic care, Google Ads connects your practice with individuals specifically searching for services like “knee replacement in [city]” or “orthopedic consultation near me.” This targeted approach ensures you reach patients who are already considering treatment, leading to higher conversion rates and a more efficient use of your marketing budget.
Additionally, the orthopedic field is becoming increasingly competitive, with specialists striving for prominence in densely populated urban areas. Google Ads offers a platform for immediate visibility, enabling newer or smaller practices to stand out and compete with established clinics. With well-optimized campaigns, you can control your spending, accurately measure your return on investment, and fine-tune your strategies in real-time based on performance data—advantages that traditional marketing methods simply cannot provide.
Google Ads Services For Orthopedic Surgeons
At our agency, we specialize in crafting customized Google Ads strategies designed specifically for orthopedic practices. We begin by thoroughly analyzing your practice’s distinct services, competitive environment, and target patient demographics. From there, we develop precisely structured campaigns that focus on procedure-specific keywords with high commercial intent, ensuring that your advertising budget reaches the searches most likely to convert into consultations and surgeries.
Our Comprehensive Google Ads Management Service
Research & Setup
Step 1
- Complete market analysis
- Build campaign structure
- Research core keywords
- Set up conversion tracking
- Create initial ad variations
Management
Step 2
- Monitor daily performance
- Maintain quality scores
- Review search terms weekly
- Adjust bid strategies
- Test ad variations regularly
Optimization
Step 3
- Refine audience targeting
- Optimize budget allocation
- Responsive search ad optimization
- Enhance landing pages
- Negative keywords
What truly distinguishes our approach is our deep understanding of the orthopedic patient journey. We know that patients often engage in detailed research before deciding on treatments, so our campaigns are built to connect with prospects at every step—from the initial search to the final appointment booking. Moreover, our expertise in medical advertising compliance ensures your campaigns adhere to Google’s stringent healthcare guidelines, avoiding potential issues that less specialized agencies might encounter.
Google Ads Results For An Orthopedic Care Client in Florida
A clear example of our tailored approach is demonstrated by our work with a prominent orthopedic practice in Colorado. Previously, this client invested $6,000 each month in Google Ads but encountered erratic results and elevated acquisition costs. By overhauling their campaign structure, refining keyword strategies, and creating procedure-focused landing pages, we transformed their advertising performance.
Within three months, the practice began receiving over 100 high-quality leads per month—a 92% surge—while reducing the cost per conversion by 43%. This impressive turnaround allowed the orthopedic team to dedicate more time to high-value procedures, significantly boosting their revenue per patient. Consistent optimization has maintained these gains over the past year, proving that a focused Google Ads strategy can turn advertising spend into a reliable patient acquisition engine.
What's Included With Surfside PPC Google Ads Management For Orthopedists
Our comprehensive Google Ads management package for orthopedic surgeons encompasses every critical component needed for campaign success:
Phone Call Tracking: Advanced call tracking integration that monitors and records calls generated through your Google Ads, offering valuable insights into lead quality and conversion performance.
Lead Tracking: Deployment of robust conversion tracking to capture all lead actions—whether it’s form submissions, appointment bookings, or chat interactions.
Ad Copy Optimization: Continuous A/B testing of various ad copy to discover the messaging that most effectively engages potential patients seeking orthopedic treatments.
Keyword Research: Thorough research to uncover high-value, procedure-specific and location-based keywords that align with your orthopedic specialties.
Competitor Analysis: Ongoing monitoring of competitor strategies, ad placements, and keyword targeting to ensure your campaigns remain ahead of the curve.
Comprehensive Reporting: Detailed monthly reports that track key performance metrics and deliver actionable insights for continuous optimization.
Each of these elements works together to build a Google Ads strategy that consistently delivers qualified patient leads while maximizing your return on investment.
Our Process
About Our Service:
Pricing & What's Included
- Dedicated Google Ads specialist
- Custom campaign strategy
- Ongoing optimization
- Monthly performance reports
- Regular strategy calls
- Email support
- No long-term contracts required
Why Choose Surfside PPC?
- Google Ads Partner Certified
- Data-Driven Approach
- Transparent Monthly Reporting
- 10+ Years of Experience
5 Google Ads Strategies for Growing Your Orthopedic Care Practice in 2025
1. Advanced Patient Conversion Tracking for Orthopedics
For orthopedic practices, implementing robust conversion tracking turns your Google Ads investment into a revenue-driving asset. Monitor every patient interaction—from initial consultation requests for joint pain to scheduling surgeries like hip replacements or ACL reconstructions. By integrating HIPAA-compliant call tracking with Google’s advanced conversion metrics, you capture every stage of the patient acquisition funnel. Leading orthopedic centers use this data to differentiate between high-value procedures, such as joint replacements and sports injury repairs, and routine consultations, allowing for strategic budget allocation toward the most profitable services.
2. Orthopedics-Specific Keyword Targeting Strategy
Successful orthopedic practices tailor their Google Ads by focusing on procedure-specific keywords that indicate strong patient intent. Target phrases like “best orthopedic surgeon for knee replacement,” “shoulder pain treatment near me,” or “spine specialist in [your city]” to attract patients actively seeking expert care. Develop distinct campaigns for joint replacement, sports medicine, trauma care, and minimally invasive procedures. Use comprehensive negative keyword lists to filter out searches unrelated to professional orthopedic treatment, ensuring every click comes from someone intent on receiving specialized care.
3. Orthopedic Treatment Landing Pages That Convert
Top-performing orthopedic practices design procedure-specific landing pages that align with patients’ search intent. Create dedicated pages for popular treatments such as knee replacement, hip resurfacing, sports injury recovery, and spinal decompression. Each page should include before-and-after case studies, patient testimonials addressing common concerns, surgeon credentials highlighting specialized expertise, and clear calls to action for scheduling consultations. To maximize effectiveness, ensure these pages load quickly on mobile devices and incorporate schema markup to boost visibility in local search results.
4. Crafting Compelling Orthopedic Ads That Attract Ideal Patients
Utilize Google’s Responsive Search Ads to address various patient needs simultaneously. Develop headlines and descriptions that speak directly to different motivations—whether it’s addressing chronic joint pain (“Relieve Chronic Knee Pain Without Surgery”), handling acute injuries (“Expert Treatment for Sports Injuries”), offering rapid care (“Same-Day Appointments for Acute Pain”), or highlighting practice strengths (“Board-Certified Orthopedic Surgeons with Decades of Experience”). Enhance your ads with location extensions showing proximity to patients, callout extensions that emphasize “Advanced Surgical Techniques” or “Multiple Insurance Accepted,” and structured snippets showcasing your top services.
5. Smart Bidding Optimization for Orthopedic Practice Growth
Forward-thinking orthopedic clinics are harnessing Google’s AI-driven bidding strategies to maximize patient acquisition. Once your campaigns have gathered sufficient conversion data (typically 30+ conversions per month), implement Target CPA bidding to automatically adjust bids for patients most likely to schedule consultations or surgeries. For practices serving multiple locations, apply location-based bid adjustments to prioritize areas with higher procedure values or lower competition. This data-driven approach enables you to scale patient acquisition efficiently while maintaining cost-effective metrics across all your orthopedic service lines.
Are You Am Orthopedic Surgeon Looking To Improve Your Google Ads Performance?
Schedule your free strategy session today and discover how our Google Ads management company can help you achieve your business goals. We help orthopedic practices drive more leads and more patients by utilizing Google Ads, search engine marketing, and PPC Advertising.