How Dermatology Clinics Drive More Leads
Google Ads For Dermatologists
All dermatologists should be running Google Ads campaigns to drive more leads. Google Ads allows dermatologists to display targeted advertisements at the exact moment potential patients are searching for specific treatments or services. These ads appear at the top of Google search results, providing immediate visibility to your practice. You high-intent prospects will discover your services, explore your expertise, and ultimately schedule consultations or treatments.
Need help with Google Ads? Surfside PPC can provide effective management so you can focus on your patients! Simply request service using the button below.
Why Dermatologists Should Run Google Ads
For dermatologists, Google Ads offers distinct advantages over other marketing channels due to its inherent ability to capture “buyer intent.” Unlike social media advertising that pushes content to users who may not be actively seeking dermatological services, Google Ads connects you with prospects already searching for specific treatments like “acne treatment in [city]” or “dermatologist for eczema near me.” This targeting precision means you’re reaching warm leads who are further along in their decision-making process, resulting in higher conversion rates and more efficient marketing spend.
Next, the dermatology market is increasingly competitive, with practitioners vying for visibility in crowded metropolitan areas. Google Ads provides an opportunity to gain immediate prominence even in competitive markets, allowing newer or smaller practices to compete effectively with established clinics. With carefully managed campaigns, you can precisely control your budget, measure return on investment, and adjust strategies in real-time based on performance data—advantages that traditional marketing channels simply cannot match.
Google Ads Services For Dermatologists
At Surfside PPC, we specialize in developing customized Google Ads strategies specifically tailored for dermatology practices. Our approach begins with a comprehensive analysis of your practice’s unique offerings, competitive landscape, and target demographics. We then create meticulously structured campaigns that target treatment-specific keywords with high commercial intent, ensuring your advertising budget is focused on searches most likely to convert into consultations and procedures.
Our Comprehensive Google Ads Management Service
Research & Setup
Step 1
- Complete market analysis
- Build campaign structure
- Research core keywords
- Set up conversion tracking
- Create initial ad variations
Management
Step 2
- Monitor daily performance
- Maintain quality scores
- Review search terms weekly
- Adjust bid strategies
- Test ad variations regularly
Optimization
Step 3
- Refine audience targeting
- Optimize budget allocation
- Responsive search ad optimization
- Enhance landing pages
- Negative keywords
What truly sets Surfside PPC apart is our deep understanding of the dermatology patient journey. We recognize that potential patients often conduct extensive research before making decisions about treatments, and our campaigns are designed to meet prospects at every stage of this journey—from initial research to final appointment booking. Our expertise in medical advertising compliance also ensures your campaigns adhere to Google’s strict healthcare advertising policies, preventing potential account suspensions that less specialized agencies might trigger.
Google Ads Results For A Dermatology Client in Colorado
The effectiveness of our specialized approach is best demonstrated through our partnership with a prominent dermatology practice based in Colorado. Prior to working with Surfside PPC, this client was investing $5,000 monthly in Google Ads but struggling with inconsistent results and high acquisition costs. After implementing our comprehensive optimization strategy—which included restructuring campaign architecture, refining keyword targeting, and developing treatment-specific landing pages—we achieved remarkable improvements in campaign performance.
Within just three months, the practice experienced a 137% increase in qualified leads while simultaneously reducing their cost per lead by 48%. This dramatic improvement allowed the dermatologists to focus on higher-value treatments and increase their average revenue per patient. The practice has maintained these impressive results for over a year, with continued optimization producing steady incremental improvements in both lead volume and quality. This success story exemplifies our ability to transform Google Ads from an expense into a predictable patient acquisition engine.
What's Included With Surfside PPC Google Ads Management For Dermatologists
Our comprehensive Google Ads management package for dermatologists includes all the essential elements needed for campaign success:
- Phone Call Tracking: Advanced call tracking integration to monitor and record calls generated through your Google Ads campaigns, providing valuable insights into lead quality and conversion.
- Lead Tracking: Implementation of comprehensive conversion tracking that captures all types of lead actions, including form submissions, appointment bookings, and chat interactions.
- Ad Copy Optimization: Continuous A/B testing of ad variations to identify messaging that resonates most effectively with potential patients for specific treatments.
- Keyword Research: In-depth research to identify the most valuable treatment-specific and location-based keywords that align with your practice’s specialties.
- Competitor Research: Ongoing analysis of competitor strategies, ad positioning, and keyword targeting to ensure your campaigns maintain a competitive edge.
- Comprehensive Reporting: Transparent monthly performance reports that track key metrics and provide actionable insights for continuous improvement.
Each of these components works in concert to create a Google Ads strategy that consistently delivers qualified patient leads while maximizing your return on advertising investment.
Our Process
About Our Service:
Pricing & What's Included
- Dedicated Google Ads specialist
- Custom campaign strategy
- Ongoing optimization
- Monthly performance reports
- Regular strategy calls
- Email support
- No long-term contracts required
Why Choose Surfside PPC?
- Google Ads Partner Certified
- Data-Driven Approach
- Transparent Monthly Reporting
- 10+ Years of Experience
5 Powerful Google Ads Strategies for Growing Your Dermatology Practice in 2025
1. Advanced Patient Conversion Tracking for Dermatologists
For dermatology clinics, implementing comprehensive conversion tracking transforms your Google Ads from a cost center into a revenue-generating machine. Track every patient touchpoint—from initial skincare consultation requests to Botox appointment bookings and medical dermatology referrals. By integrating HIPAA-compliant call tracking with Google’s enhanced conversion tracking, you’ll capture each step of your patient acquisition funnel. Leading dermatology practices are using this data to distinguish between high-value procedures (like laser treatments and chemical peels) and routine visits, allowing for strategic budget allocation toward your most profitable services.
2. Dermatology-Specific Keyword Targeting Strategy
Successful dermatology practices focus their Google Ads on treatment-specific keywords that demonstrate high patient intent. Target terms like “best dermatologist for acne scarring,” “skin cancer screening near me,” or “dermatologist for rosacea treatment in [your city]” to attract patients actively seeking clinical solutions. Create separate campaigns for cosmetic dermatology, medical dermatology, and specialized treatments such as Mohs surgery or pediatric dermatology. Implement robust negative keyword lists to exclude searches for DIY skincare remedies, beauty spa services, or non-dermatological treatments, ensuring every click comes from someone seeking professional dermatological care.
3. Dermatology Treatment Landing Pages That Convert
The most successful dermatology practices create procedure-specific landing pages that match patients’ search intent perfectly. Develop dedicated pages for popular treatments like acne therapy, dermal fillers, eczema management, and skin cancer screenings. Each page should feature before-and-after galleries specific to that treatment, patient testimonials addressing common concerns, provider credentials highlighting specialized training, and clear next steps for scheduling consultations. For optimal performance, ensure these pages load quickly on mobile devices and include schema markup to enhance visibility in Google’s local search results.
4. Crafting Compelling Dermatology Ads That Attract Ideal Patients
Leverage Google’s Responsive Search Ads to address multiple patient motivations simultaneously. Create headlines and descriptions that speak to various patient needs: cosmetic concerns (“Reduce wrinkles without surgery”), medical conditions (“Expert eczema treatment with lasting results”), urgent issues (“Same-week appointments for suspicious moles”), and practice differentiators (“Board-certified dermatologists with 20+ years of experience”). Enhance your ads with relevant extensions: location extensions showing your proximity to patients, callout extensions highlighting “Medical & cosmetic dermatology” or “Most insurance accepted,” and structured snippets featuring your most popular procedures.
5. Smart Bidding Optimization for Dermatology Practice Growth
Forward-thinking dermatology clinics are leveraging Google’s AI-powered bidding strategies to maximize patient acquisition. Once your campaigns have accumulated sufficient conversion data (typically 30+ conversions per month), implement Target CPA bidding to automatically adjust bids for patients most likely to schedule high-value consultations. For multi-location dermatology practices, use location bid adjustments to prioritize areas with higher procedure values or less competition. This sophisticated approach allows your practice to efficiently scale patient acquisition while maintaining profitable cost-per-consultation metrics across all your dermatological service lines.
Are You A Dermatologist Looking To Improve Your Google Ads Performance?
Schedule your free strategy session today and discover how our Google Ads management company can help you achieve your business goals. We help dermatology practices drive more leads and more patients by utilizing Google Ads, search engine marketing, and PPC Advertising.