How Chiropractors Can Drive More Leads
Google Ads For Chiropractors
Google Ads stands out as an essential digital marketing tool for chiropractic clinics aiming to bring in new patients. This pay-per-click (PPC) advertising system lets chiropractors place targeted ads right when potential patients are searching for back pain relief, spinal adjustments, or other chiropractic services. These ads show up at the top of Google search results, giving your practice immediate visibility and creating a clear path for motivated searchers to find your services, learn about your expertise, and book their first appointment.
Why Chiropractors Should Run Google Ads
For chiropractors, Google Ads has clear benefits over traditional advertising because it captures “search intent.” Unlike social media ads that interrupt people who aren’t necessarily looking for chiropractic care, Google Ads connects you with people actively searching for solutions like “back pain chiropractor in [city]” or “sciatica treatment near me.” This focused approach means you’re reaching people who are already interested in chiropractic care and closer to making an appointment, leading to better conversion rates and more efficient use of your marketing budget.
Additionally, the chiropractic field is becoming more competitive every year, with practitioners competing for visibility in busy areas. Google Ads offers a way to gain immediate prominence even in competitive markets, allowing newer or smaller practices to effectively compete with established clinics. With well-managed campaigns, you can control your spending, track your return on investment, and adjust your approach in real-time based on what’s working—advantages that traditional marketing simply can’t offer.
Google Ads Services For Chiropractors
At Surfside PPC, we create custom Google Ads strategies specifically designed for chiropractic practices. We start with a thorough analysis of your clinic’s unique services, local competition, and target patient demographics. We then build carefully structured campaigns targeting treatment-specific keywords that show high intent to book an appointment, ensuring your ad budget focuses on searches most likely to convert into new patient consultations and treatments.
Our Comprehensive Google Ads Management Service
Research & Setup
Step 1
- Complete market analysis
- Build campaign structure
- Research core keywords
- Set up conversion tracking
- Create initial ad variations
Management
Step 2
- Monitor daily performance
- Maintain quality scores
- Review search terms weekly
- Adjust bid strategies
- Test ad variations regularly
Optimization
Step 3
- Refine audience targeting
- Optimize budget allocation
- Responsive search ad optimization
- Enhance landing pages
- Negative keywords
What makes Surfside PPC different is our deep understanding of the chiropractic patient journey. We know potential patients often research their options thoroughly before choosing a chiropractor, and our campaigns are designed to meet people at every stage—from initial research about back pain to actively looking for a local chiropractor. Our expertise in healthcare advertising compliance also ensures your campaigns follow Google’s strict healthcare advertising policies, preventing potential account issues that less specialized agencies might miss.
Google Ads Results For A Chiropractor Client in Arizona
The effectiveness of our specialized approach is best shown through our work with a growing chiropractic practice in Arizona. Before working with Surfside PPC, this clinic was spending $4,000 monthly on Google Ads but seeing inconsistent results and high patient acquisition costs. After implementing our optimization strategy—which included restructuring their campaigns, focusing on more specific keywords, and creating treatment-specific landing pages—we achieved significant improvements in performance.
Within just three months, the practice saw a 145% increase in qualified new patient inquiries while reducing their cost per lead by 51%. This improvement allowed the chiropractors to focus on higher-value treatment plans and increase their average revenue per patient. The clinic has maintained these impressive results for over a year, with ongoing optimization producing steady improvements in both new patient volume and quality. This success story shows how we can transform Google Ads from a business expense into a reliable patient acquisition channel.
What's Included With Surfside PPC Google Ads Management For Chiropractors
Our comprehensive Google Ads management package for chiropractors includes all the key elements needed for campaign success:
- Phone Call Tracking: Advanced call tracking to monitor and record calls generated through your Google Ads campaigns, providing insights into lead quality and how calls convert to appointments.
- Lead Tracking: Implementation of complete conversion tracking that captures all types of patient actions, including form submissions, appointment bookings, and website chat interactions.
- Ad Content Optimization: Ongoing A/B testing of ad variations to identify messages that connect most effectively with potential patients for specific treatments.
- Keyword Research: Thorough research to identify the most valuable treatment-specific and location-based keywords that align with your clinic’s specialties.
- Competitor Analysis: Regular review of competitor strategies, ad positions, and keyword targeting to ensure your campaigns maintain a competitive edge.
- Clear Reporting: Easy-to-understand monthly performance reports that track key metrics and provide practical insights for continuous improvement.
Each of these components works together to create a Google Ads strategy that consistently delivers qualified patient leads while maximizing your return on advertising investment.
Our Process
About Our Service:
Looking for a Google Ads management company that delivers real results for healthcare providers? Surfside PPC combines strategic expertise with data-driven optimization to help practices like yours maximize their Google Ads ROI. Whether you’re looking to attract more new patients, promote specific treatments, or raise awareness about your approach to chiropractic care, our expert team creates customized campaigns that align with your practice goals.
Pricing & What's Included
- Dedicated Google Ads specialist
- Custom campaign strategy
- Ongoing optimization
- Monthly performance reports
- Regular strategy calls
- Email support
- No long-term contracts required
Why Choose Surfside PPC?
- Google Ads Partner Certified
- Data-Driven Approach
- Transparent Monthly Reporting
- 10+ Years of Experience
5 Google Ads Best Practices For Chiropractors
1. Set Up Complete Patient Conversion Tracking
Proper conversion tracking forms the foundation of any successful Google Ads campaign. For chiropractors, this means going beyond basic click tracking to measure meaningful patient actions like appointment requests, phone calls, and contact form submissions. We recommend implementing Google’s enhanced conversion tracking alongside call tracking solutions to capture the complete patient journey. This comprehensive data allows for accurate assessment of campaign performance and provides the insights needed to optimize for actual new patients rather than just website visits.
2. Target the Right Keywords and Filter Out the Wrong Ones
Successful chiropractic campaigns require precision in keyword targeting. Focus on treatment-specific keywords with clear intent (e.g., “chiropractor for lower back pain in [city]”) rather than general terms. Equally important is creating extensive negative keyword lists to prevent your ads from showing for irrelevant searches. For example, excluding terms like “training,” “schools,” “jobs,” or “self-treatment” ensures your budget is reserved for potential patients actually seeking chiropractic care.
3. Create Treatment-Specific Landing Pages
The effectiveness of your Google Ads campaigns depends heavily on the quality of your landing pages. Treatment-specific landing pages that align with your ad messaging create a seamless experience and significantly improve conversion rates. These pages should feature patient success stories, treatment explanations, details about your approach to care, clear calls-to-action, and mobile-friendly design. Testing different landing page elements can further improve performance and increase your return on ad spend.
4. Craft Compelling Ads That Address Patient Needs
Google’s Responsive Search Ads allow for multiple headline and description variations to be tested automatically. For chiropractors, this means creating compelling ad variations that address different patient motivations—from pain relief to improved mobility to preventative care. Adding appropriate ad extensions (like location, callout, and price extensions) provides additional information that can improve click-through rates and pre-qualify potential patients.
5. Use Smart Bidding to Maximize Results
Leveraging Google’s machine learning through smart bidding strategies can significantly improve campaign performance. For established campaigns with sufficient conversion data, strategies like Maximize Conversions or Target CPA (Cost Per Acquisition) allow Google’s algorithms to optimize your bids in real-time based on the likelihood of conversion. These strategies become increasingly effective as your campaigns gather more data, continuously improving results while reducing management complexity.
Are You A Chiropractor Looking To Improve Your Google Ads Performance?
Schedule your free strategy session today and discover how our Google Ads management company can help you achieve your practice growth goals. We help chiropractors attract more patients through effective Google Ads, search engine marketing, and PPC advertising tailored to chiropractic care.