Google Ads Editor is an advanced tool that allows advertisers to make bulk changes to their campaigns and ad groups. It has long been a popular tool among Google AdWords advertisers who want to make bulk changes to their accounts. In this article, we’ll cover Google Ads Editor‘s features, how you can use the tool effectively, and what makes it helpful for your account management needs. Understanding how to use Google Ads Editor effectively is crucial for optimizing your PPC management.
What is Google Ads Editor?
Google Ads Editor is a tool that helps you manage your Google Ads accounts. It allows you to make bulk changes to your campaigns and ad groups, such as adding keywords or creating ads. Google Ads Editor is not an app or browser extension; it’s software that you will have to download to your computer.
AdWords Editor was first introduced in 2007 as a way for advertisers to edit their AdWords accounts without having to switch back-and-forth between multiple tabs in the web interface. Since then, its user interface has been refined several times over—with each iteration offering more features than ever before. Google Ads Editor is a powerful offline editor for making bulk changes to your Google Ads campaigns.
Advantages of Google Ads Editor
- Ease of use
- Ability to make bulk changes
- Ability to make changes in real-time
- Ability to make changes across multiple campaigns
- Availability of campaign data for offline editing after downloading Google Ads Editor, with adjustments remaining unpublished until synced back to the Google Ads account
Key features in Google Ads Editor
Google Ads Editor is a free tool that allows you to make bulk changes to your AdWords campaigns, emphasizing the importance of bulk editing for managing multiple campaigns, ad groups, or ads simultaneously. You can use the Google Ads Editor to make changes to your campaigns, ad groups, ads, keywords and extensions.
Key features include:
Create And Edit Campaigns With Ease
When you need to make updates across multiple campaigns at once, Google Ads Editor will help save time by allowing you to create new ad groups or edit existing campaigns in bulk by using this feature. This will save time because instead of having to manually update each one individually, Google Ads Editor does it for you!
Save Time When Editing Ads/keywords/extensions In Bulk
Using this feature makes managing campaigns more efficient than ever before because now all of these items can be edited together at once rather than having to do so individually which takes more time overall!
How do I use Google Ads Editor?
To use Google Ads Editor, you’ll need to download the program from Google’s website. Once you’ve downloaded and installed the editor, open it up and select “New Campaign” from the menu in the top left corner. The interface is user-friendly, making it easy to create new campaigns quickly. Choose your account or campaign and ad group(s) where you’d like to create new ads, then enter keywords into the keyword box at the bottom of your screen. You can also upload multiple files at once using this same menu if you’ve prepared multiple ads ahead of time or want to edit images together in bulk before uploading them.
How to Make Bulk Changes with Google Ads Editor
Once you access your account, you can see all of your campaigns and ad groups in columns down either side of this page where you can manage and edit advertisements across multiple accounts simultaneously, making mass changes efficiently. You can easily change your keyword match types, bids, assets, ad copy, final URLs, and more.
How to use Keyword Targeting within Google Ads Editor
You can use keyword targeting to add, remove, and bulk edit keywords in your search campaign within Google Ads Editor.
How to Add a Keyword
Click the Add Keyword button in the top right corner of your campaign overview page. Enter a keyword and click “Add.” Your new keyword will be added to your list of active keywords.
How to Remove a Keyword
Hover over an existing line item on the left side of your screen and click “X” next to its name. This will remove it from being used as part of Google Ads’ automated bidding system for this ad group, but doesn’t mean that it won’t appear when someone searches for it (see below).
To Bulk Edit Multiple Lines at Once with Bulk Editing
In order to bulk edit multiple items at once, open up one line item at a time by clicking on it, then select all other line items by clicking CTRL+A on PC or Command+A on Mac (or Option+Command+A if you’re using an Apple keyboard). After selecting all items, click “Edit” in the bottom left corner (or press CTRL + E) and then apply changes to all selected items at once!
How to Sign-in to Your Account with Google Ads Editor
Sign into the Google Ads Editor using your Google Ads account. Select an account from the list of accounts that appears on your screen. Managing large accounts can be challenging, especially when multiple users access the same account. If you have more than one account, choose the one you want to work on by clicking its name or ‘All Accounts’ tab at the top of your screen.
In Summary
Google Ads Editor is a free tool that allows you to manage your Google Ads accounts, but unlike the online Google Ads interface, it lacks certain features such as editing negative keyword lists or creating specific ad extensions. It’s simple, easy to use and most importantly, it’s free. You can use this tool from any computer or mobile device with an internet connection and login credentials for your Google Ads account.
