Google Ads Course
The Best Google Ads Tutorial For Beginners That You Will Find!
If you have been searching for the best Google Ads course for beginners, you have come to the right place. This is the best Google Ads course for 2024. I have been running PPC ads for my clients for the past 10 years and I spend most of my time in the Google Ads interface. The course here is worth every penny because it will give you the training you need to succeed. If you are searching for strategies, techniques, and secrets to drive more Google Ads conversions, this is the course for you.
$34.99
Full Course - 20+ Lessons - 10+ Hours!
Welcome to the Surfside PPC Google Ads Course! Google Ads is difficult – I’m here to help you save a lot of money. I’ll teach you everything I know about Google Ads and share new tips based on what I’ve learned. I work with all kinds of businesses with different goals.
Google Ads Course Video Introduction
Google Ads Course PDF
You can download the details of my course and all of my modules here: Google Ads Course PDF by Surfside PPC
Google Ads Course Modules
Module 0 – 5 Important Aspects to Drive Success with Google Ads
In this module, I go over five crucial elements that contribute to success in Google Ads campaigns. We’ll explore the importance of setting clear goals, understanding your target audience, creating compelling ad copy, optimizing landing pages, and continuously monitoring and adjusting your campaigns. These foundational aspects will set the stage for your Google Ads journey and help you maximize your return on investment.
Module 1 – Creating Your Google Ads Account
In this module, I go over the process of setting up your Google Ads account from scratch. We’ll walk through the step-by-step procedure of creating your account, including choosing the right account type, linking it with your Google Analytics, and setting up billing information. This module will ensure you have a properly configured account ready for launching your first campaign.
Module 2 – An Introduction to Google Ads and the Interface
In this module, I go over the basics of Google Ads and familiarize you with its interface. We’ll explore the main components of the Google Ads platform, including the dashboard, campaign types, ad groups, and reporting features. This overview will help you navigate the platform confidently and understand where to find key information and tools for managing your campaigns.
Module 3 – Google Ads Conversion Tracking
In this module, I go over the critical aspect of conversion tracking in Google Ads. We’ll discuss what conversions are, why they’re important, and how to set up conversion tracking for various actions like purchases, form submissions, or phone calls. This module will enable you to measure the effectiveness of your ads and make data-driven decisions to improve your campaigns’ performance.
Module 4 – Google Ads Keyword Research & Competitive Research
In this module, I go over techniques for effective keyword research and competitive analysis in Google Ads. We’ll explore tools like the Keyword Planner, examine how to identify valuable keywords for your business, and learn methods to analyze your competitors’ strategies. This knowledge will help you uncover opportunities and create more targeted, competitive campaigns.
Module 5 – Google Ads Keyword Match Types, Bidding Strategies, Negative Keywords, Audience Targeting, and Remarketing
In this module, I go over several advanced features of Google Ads that allow for precise campaign control and optimization. We’ll dive into different keyword match types, explore various bidding strategies, understand the importance of negative keywords, and learn about audience targeting and remarketing techniques. This comprehensive module will equip you with the tools to fine-tune your campaigns for better performance and ROI.
Module 6 – Google Ads Landing Pages & Best Practices
In this module, I go over the crucial role of landing pages in Google Ads campaigns and best practices for their design and optimization. We’ll discuss the elements of an effective landing page, how to ensure consistency between ads and landing pages, and techniques to improve conversion rates. This module will help you create landing pages that complement your ads and drive better results from your Google Ads campaigns.
Module 7 – Google Ads Search Campaigns Tutorial
In this module, I go over the process of creating and managing Google Ads Search campaigns. We’ll explore how to set up a search campaign from scratch, including selecting keywords, writing compelling ad copy, and setting bids. This module will provide you with practical knowledge to launch and optimize search campaigns that target users actively searching for your products or services.
Module 8 – Google Ads Performance Max Campaigns Tutorial
In this module, I go over Google’s Performance Max campaigns, a goal-based campaign type that allows you to advertise across all of Google’s channels. We’ll discuss how to set up these campaigns, leverage Google’s machine learning capabilities, and provide assets that can be used across various ad formats. This module will help you understand how to use Performance Max campaigns to potentially improve your campaign performance and reach.
Module 9 – Google Ads Shopping Campaigns Tutorial
In this module, I go over Google Shopping campaigns, which are designed specifically for e-commerce businesses. We’ll explore how to set up a Merchant Center account, create a product feed, and launch a Shopping campaign. This module will equip you with the knowledge to effectively advertise your products visually in Google search results and on other Google properties.
Module 10 – YouTube Advertising Tutorial
In this module, I go over the process of advertising on YouTube through Google Ads. We’ll explore different YouTube ad formats, targeting options, and best practices for creating engaging video ads. This module will help you tap into the vast potential of video advertising and reach your audience on the world’s largest video platform.
Module 11 – Google Display Advertising Tutorial
In this module, I go over Display advertising within the Google Ads ecosystem. We’ll discuss how to create visually appealing display ads, target the right audiences, and leverage the Google Display Network to reach potential customers across millions of websites. This module will provide you with the tools to expand your reach beyond search and capture user attention with visual ads.
Module 12 – Google Demand Gen Campaign Tutorial
In this module, I go over Google’s Demand Gen campaigns, a new campaign type designed to help advertisers drive consideration across YouTube and the Google Display Network. We’ll explore how to set up these campaigns, create engaging assets, and leverage Google’s AI to optimize for your marketing objectives. This module will help you understand how to use Demand Gen campaigns to build brand awareness and drive conversions across multiple Google properties.
Module 13 – Google Ads Ad Copy Tips
In this module, I go over how to write great ads for Google Ads. We’ll look at what makes people click on ads and how to write words that make them want to buy. I’ll share some tricks to make your ads stand out and get more people to visit your website.
Module 14 – Google Ads Scripts Overview
In this module, I go over Google Ads scripts, which are like little programs that can help manage your ads. We’ll learn what these scripts can do and how they can save you time by doing tasks automatically. I’ll show you some useful scripts and explain how to use them in your account.
Module 15 – Optimizing Your Google Ads Campaign
In this module, I go over ways to make your Google Ads campaigns work better. We’ll look at how to find what’s working well and what needs to be fixed in your campaigns. I’ll teach you how to make small changes that can lead to big improvements in how your ads perform.
Module 16 – Google Ads Reporting
In this module, I go over how to create and understand reports in Google Ads. We’ll explore the different types of reports you can make and what they tell you about your ads. I’ll show you how to use these reports to make smart decisions about your advertising.
Module 17 – Google Ads Editor Tutorial
In this module, I go over the Google Ads Editor, a tool that helps you manage your ads more easily. We’ll learn how to use this tool to make changes to lots of ads at once, which saves time. I’ll show you some cool tricks in the Editor that can make your work much faster.
Module 18 – Google Ads Q&A and Conclusion of Course
In this module, I go over common questions about Google Ads and wrap up the course. We’ll address some tricky parts of Google Ads that people often ask about. I’ll give you some final tips and encourage you to keep learning and trying new things with your ads.