There are plenty of tips, tricks, strategies, and best practices when it comes to Google Ads. You want to avoid common mistakes while also setting up your Google Ads account and campaigns for success. However, it can be difficult to get started on the right foot for new advertisers. That’s why I put together a list of 10 different Google Ads best practices that you should follow if you are a new advertiser.
Organizing and optimizing ad campaigns is crucial to avoid common mistakes and ensure effective performance.
You can get started by watching my video below or you can watch it directly on . In 20 minutes you will have some of the keys to success when it comes to running Google AdWords campaigns.
While many of these may seem obvious, such as utilizing conversion tracking and smart bidding strategies, they can be a good checklist when you are creating a new campaign. In addition, many of these can be helpful for your Google Display Ads, YouTube Ads, and Google Discovery campaigns.
10 Google Ads Campaigns Best Practices
1. Conversion Tracking with Value
Ensure you have conversion tracking set up with value to measure the return on your ad spend. This will help you understand which keywords and ads are driving the most valuable conversions, allowing you to allocate your budget more effectively.
2. Use the Sales or Leads Objective
When setting up your Google Ads campaign, use the sales or leads objective to focus on driving conversions. This approach is crucial for optimizing your google ads campaigns, ensuring that your ads are tailored to meet specific business goals and drive meaningful results.
3. Test All Campaign Types
Test different types of google ads campaigns, including google discovery ads and google search ads, to see which ones perform best for your business. This will help you identify the most effective strategies for reaching your target audience and achieving your campaign goals.
4. Use Smart Bidding
Leverage the smart bidding strategies available on the google ads platform to optimize your bids automatically. These strategies use machine learning to adjust your bids in real-time, helping you achieve better performance and higher returns on your ad spend.
5. Phrase Match Keywords – SKAGs
Utilize phrase match keywords and Single Keyword Ad Groups (SKAGs) to improve ad relevance and performance. Additionally, incorporate negative keywords to prevent your ads from showing for irrelevant searches, ensuring that your budget is spent efficiently.
6. 2+ Ads per Ad Group
Always have at least 2+ ads per ad group, including responsive search ads, to test different ad copy variations. This will allow Google to optimize and display the best-performing ads, improving your overall campaign performance.
7. Duplicate Ads & Test Landing Pages
Regularly duplicate your ads and test different landing page designs to see which ones convert better. This practice will help you optimize your user experience and increase your conversion rates.
8. Use Remarketing (Your Data)
Implement remarketing strategies and utilize ad extensions to enhance your ads with additional information. This can improve your ad performance by increasing visibility and encouraging user interaction.
9. Create & Test Custom Segments
Create and test custom segments to better target your audience. Focus on crafting effective search ads that stand out on the search engine results page, ensuring your ads are seen by the right people at the right time.
10. Optimize Your Campaigns
Continuously optimize your campaigns by refining your ad spend and improving your ad copy. This will help you achieve better results and maximize the return on your investment.
