Dynamic Search Ads campaigns are very useful for advertisers with large, static websites. You can use your website URLs and create a Page Feed that can be used for targeting your Google Ads and Microsoft Advertising campaigns.
While Dynamic Search Ads may seem complicated, they are easy to set up for new advertisers. In addition, you don’t have to focus on managing keywords and match types like a standard search campaign. You can watch our video below or watch it directly on YouTube for more information on getting started.
If you are building a niche website, you need to do keyword research effectively. There are so many different keyword research tools, that it can be difficult to know which one you should use. Personally, I love Google Keyword Planner for SEO and Google Ads keyword research. Once you have a tool you want to…
There are a lot of different types of advertising that businesses can use. Advertising is an important component of any successful marketing strategy. With so many options to choose from, it can be challenging to determine which advertising methods are best suited for your business. This comprehensive guide examines 11 different advertising types you can…
Google Search Console is one of the best tools to improve your SEO strategy. It is a robust tool with a lot of free reports and tools to help you understand your performance in Google search. In addition, you can inspect individual URLs and find technical issues with your website as well. You can watch…
If you don’t completely understand negative keywords yet, check out our video and the article below. We cover negative keywords in Google Ads and make them easy to understand. What are Negative Keywords? Negative keywords are used to completely exclude certain words, keywords, and phrases so your search ads do not show for specific search…
One of the important aspects of Google Ads is Geofencing, also known as Geotargeting. You want to make sure you are targeting the best locations for your business. If you only serve a small geographic area, your Google Ads shouldn’t be targeted to other locations. You can start by watching our video tutorial on this…
I have been doing Search Engine Marketing for a long time, and sometimes it’s best to keep it simple. Stick to the basics of Search Engine Marketing as you create your campaign. After creating thousands of SEM campaigns over the year, I have boiled it down to the process below. If you follow it, you…
