Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
Keyword research is an important part of your SEO strategy. The right keyword research tools can help you grow your traffic. While keywords shouldn’t be the only reason you create content, it can be helpful to understand what your audience is looking for. When I work with a new client on a PPC or an […]
16 Best Keyword Research Tools Read More »
If you are building a niche website, you need to do keyword research effectively. There are so many different keyword research tools, that it can be difficult to know which one you should use. Personally, I love Google Keyword Planner for SEO and Google Ads keyword research. Once you have a tool you want to
My Niche Website Keyword Research Strategy Read More »
If someone reaches out to me asking what types of ads they should run, I generally recommend Search Engine Marketing ads first. They are the only ad type that allows you to reach people when they are searching for something. For example, I used to work for a travel company where we would target the
Search Engine Marketing Ads and Top Platforms Read More »
If you are just getting started with paid advertising, you probably want to know what Retargeting and Remarketing is. We answer that question so you can understand what Retargeting is and how to use it as an advertiser. First off, the two terms can be used interchangeably. Ever since the initial release of Remarketing ads,
What is Remarketing? What is Retargeting? Read More »
When it comes to creating Google Ads search campaigns, keyword research is vital for success. That’s why we put together this Google Ads keyword research tutorial. If you want to drive conversions, you need to find profitable keywords that will be relevant for your products and services. I will show you my 5-step process for
Google Ads Keyword Research: Complete Tutorial Read More »
If you work in Marketing and Advertising, you are familiar with the term “impression.” But what exactly is an impression, and are all impressions equal? Impressions are one of the major metrics that advertisers and marketers will track. More impressions are always the goal of a Marketing campaign. In this comprehensive guide, we’ll define an impression,
What is an Impression? Defining and Understanding Impressions Read More »
Pinterest is one of the best social media marketing channels for business owners. That’s why it is so important to understand Pinterest Marketing tips and best practices. Not only can you grow your audience, you can also drive targeted traffic to your website. However, it can be difficult to know how to grow your Pinterest
7 Best Pinterest Marketing Strategies and Tips Read More »
Google Ads is an online advertising platform that is owned by Google and was launched by Google in October 2000. It was initially called Google AdWords, but Google changed the name to “Google Ads” in October 2018. Advertisers can create ad campaigns with Google Ads using a variety of objectives, campaign types, targeting options, and
What is Google Ads? Read More »
A common question you may have as you get started with Google Display Ads is “What is the Google Display Network?” You want to know where your display advertisements will appear. The Google Display Network (GDN) allows businesses to reach new audiences and drive results with display ads. This large ad network provides massive reach
What is the Google Display Network (GDN)? Read More »
Google Ads is one of the best platforms when it comes to online advertising. From search ads to shopping ads to video ads to performance max campaigns, the options are endless for advertisers. Advertisers can use Google Ads to connect with audiences, drive conversions, and increase their key performance indicators. The right ad strategy and
How Can Google Ads Help You Advance Your Business? Read More »
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